An insight to

MOTHER DAIRY

Presented By:-
MEENAKSHI GUPTA
MBA II year
Introduction
• Mother Dairy Fruit & Vegetable Pvt Ltd is an Indian
company that manufactures, markets and sells milk, milk
products and other edible products. Its milk products include
cultured products, ice cream, paneer and ghee under the
Mother Dairy brand.

• The company also sells edible oils, fresh fruits and

vegetables, frozen vegetables, and processed food like fruit
juices, jams, pickles etc. Mother Dairy was founded in 1974,
as a wholly owned subsidiary of the National Dairy
Development Board (NDDB).
Contd …..
• Mother Dairy was commissioned in 1974 as a wholly owned
subsidiary of the National Dairy Development Board
{NDDB}.

• It was an initiative under Operation Flood, a dairy

development program aimed at making India a milk sufficient
nation. Mother Dairy sources a significant part of its
requirement of liquid milk from dairy cooperatives and village
level farmer centric organizations.
Mother Dairy Products
Milk Process
Capacity
Strategies
 Focused approach
 Wider spread
 Product differentiation
 Smart Marketing
 Product enhancement and assured quality
 Diversification
 Huge promotion
 Attractive packaging
Operational Regions
 Delhi-NCR
 Uttar Pradesh
 Haryana
 Mumbai
 Saurashtra
 Andhra Pradesh
Revenue Shares

12.00% 10.00%

Veg & Fruits

Oil
13.00%
Dairy
65.00%
products

milk
Delhi-NCR Share Structure

18.00%

2.00% Mother dairy

4.00% Amul
Gopal jee
8.00% DMS
others
68.00%
Corporate Social Responsibility
 Solar panels
 Rain Water Harvesting

effluent treatment plant

 COW programme: For Poor People
 Issuing Franchise to Retired Army Personnels.
 Sells 11 laks litres loose milk , reducing

plastic usage.
Famous Quotes
PRODUCT GALLERY