Presentation on

Entrepreneur’s journey.

Ashank desai – Mastek solutions ltd.

Cowboy of software

Prepared by….
Hemang sharma
09mba49
 Mastek ltd.

• Type: public, BSE 523704

• Industry: computer services
• Founded: 1982
• H.Q.: Mumbai, India
• No. of locations: India, UK, US,
Malasia.
• Products: Insurance Enterprise
Platforms: Elixir, ElixirAsia, STG,
Vector.
• Services: IT
 Background of Ashank desai
• Born in Goa
• His mother was worked very hard
for his education.
• He is B.tech from Goa college and
topper in that.
• After took admission in IIT
Bombay with small scholarship.
• Then accepted job in Godrej &
Founder and Former company send him In IIMA for mgt
chairman of MASTEK education & completed in 1979.
• His goal is to do something
different.
• placement was not aim for Ashank because his moral
commitment with Godrej to return.
• Ashank, sunder, Wasan & Ketan decided which kind of
venture to start. Option is computer manufacturing but it
requires huge amount. Finally they decided IT and in that
software because its take little investment.
• After IIMA Sunder joined HCL, Wasan went to IDM and
Ketan took job in NOCIL.
• Sunder was first to leave the job. Then all were left job
and in 1982 mastek born in Ghatkoper in Bombay at
Ketan’s house.
• They start with investment of Rs.15000.
• First orders from Richardson Hindustan( now P&G)
through IIMA classmates.- use transportation algorithm.
• Office move from Ketan’s drawing room to Nariman
point at prestigious mittal towers- 35 Sq ft space.
• No telephone connection in office because it took 5-6
years to get telephone connection.
• No Pc. They use customers Pcs and machines.
 The difference

• There was a gap between IIMA alumni who joined

MNCs and at better level and these four parteners
took 1-2000 Rs as a salary.
• But main two things that support them i.e.
 Moral support form family
 Vision to build an institution
• In the year 1988 Mastek ranked 6th number in top IT
software companies by dataquest magazines with a
turnover of Rs.46 lakhs.
• In 1989-90 developed ERP. And got help from TDICI.
• 1992 - First Indian IT Company to issue shares at a
premium price in the IT sector & started its operations in
UK and USA.
• 2007 - Ranked 1 in Insurance Outsourcing in 2007 by the
Black Book of Outsourcing
• 2009 - Recognized among the best 20 Leaders by
industry focus: Financial Services - Banking, Capital
Markets and Insurance (2009 Global Outsourcing 100 by
IAOP)
 Overview of company
• Mastek Ltd. is a leading software company in India with
several development centers located across the country,
while its head office is located in the financial capital of
the country, Mumbai. Mastek Limited offers high-end
vertically-focused enterprise technology solutions and
platforms to its global clients, which help them to unleash
their potential and transform their business. Mastek nicely
blends its offshore resource capabilities and industry
domain experience with onsite operations to come up with
business solutions that unleash the potential of its clients.
Currently more than 3,500 employees work with Mastek
Ltd. For the fiscal year ended on June 2009, Mastek
recorded its revenue at more than US$ 200 million.
 Characteristics of an entrepreneur
• Innovative: The first and foremost thing to be an
entrepreneur is innovation. Ashank desai did that by
making not only software but management software
which solved mgt problems. Mastek was one of the
first companies in India to build ‘software products’.
It introduced both financial accounting and stock
broking packages.
• Hard work: Ashank desai is one of them. He take his
first leave after 15 years.
• Pursue passion: entrepreneur is not leave their passion.
If they don’t find the right time and condition to start
business but they will do it what they want to do.
Continue….
• Ashank desai first took job in Godrej but continuously
work on his dream and finally started business.
• Not blind risk but manage risk taker: Ashank desai
started his business with Rs.15000 capital. They analyse
the situation and then selected IT software because it
requires little investment.
• Leadership quality: An entrepreneur can have a high
status in the society as leader of the industry, state or
nation. He should always try to create employment and
contribute to the growth of the economic wealth of a
country. Ashank desai became chairman of NASSCOM
in 1996. Ashank is now vice chairman of SINE (Society
for Innovation and Entrepreneurship) in IIT Bombay.
Continue….
• He has also been the Vice President of ASOCIO (Asian-
Oceanian Computing Industry Organisation). He is the
only Indian to be presented with the Honourable
Contributor's Award for his outstanding contribution to
ASOCIO's growth in 1994.
• He represents India at global level and currently
providing employment to 3500 people. Ranked among
the "Top 50" among the leaders of "Global Outsourcing
100 Companies" by the International Association of
Outsourcing Professionals, published in Fortune
magazine (2008,2009).
• Find the opportunity: as a being of chairman of
NASSCOM he convince government and reduced
import duties at zero percentage which was
previously 110% and take benefit from liberalization
and and expand his operations in Singapur, malasia,
UK and USA.
• Win the trust: Mastek got venture capital of Rs.80
lakhs from TDICI in 1989-90 and after that in 1992
go to public- first IT company after post liberalization
to go at public.
• Face challenges: wasan left mastek. Image of india at
global level, high import duty, limited finance.
 Entrepreneur may create following things

• May introduce new product in to the market

• May bring new manufacturing technology
• May create new market
• May establish new organization
 Education helps?

• Good co-ordination among the partners as they knows each

other from IIIM room mates.
• Helps from IIM alumni like kishor kher and Arun nanda.
And they got first contract of Richardson Hindustan with
the help of IIMA classmates in that they used transportation
algorithm.
• Helps from IIM professors especially from prof Mohan kaul
and Nitin patel from IT department.
• Brand of IIM helps him to win the trust.
• As a being of member in NASSCOM Ashank desai
convince government and reduced software duty at zero
percentage.
 education

Creating Skills and

new competences
horizons
Wealth and employment
innovation
entrepreneurship

New business ideas, products, processes

• Education is indispensable for skill development and
fundamental to Entrepreneurship and innovation. The
ability to innovate and generate commercially valuable
new products and processes can only take place in
environments that encourage experimentation and value
addition.
• Innovation catalyzes Entrepreneurship by providing ideas
that can be converted into wealth (through goods and
services). Innovation helps reveal market opportunities
for Entrepreneurship to develop. ‘Innovation and
Entrepreneurship is a two-way relationship. In one sense,
in innovation, someone finds something but that
somebody may not be equipped to translate that
something into a commercial proposition. That is where
Entrepreneurship comes in.
• An entrepreneurial culture drives creation of wealth from
knowledge. Entrepreneurship, in turn, helps generate
new jobs in the economy, and creates a culture of
independence, risk-taking and confidence, more so
amongst the merging educated groups. A dynamic
entrepreneurial environment is supported by a vibrant
academic culture with innovation linking the two as a
generator of new ideas and opportunities.
• Competitive environment in IIT and IIM develops skills.
IITs also inculcate strong analytical and problem-solving
capabilities. This has stood Ashank in good stead in
every sphere of activity, especially in his professional
life; because in business every day brings a new
challenge and to solve that challenge you need to be able
to analyze and understand it. Also Another good thing
about being an IITian is the strong sense of bonding
between its alumni.
 Conclusion

• Professional education plays a vital role for being an

entrepreneur.
• Surveyed by NKC in 2008.
Thank you