The document provides guidelines for arranging items in stores to maximize sales and customer experience. It recommends placing high-demand items around the perimeter, prominent locations for high-margin impulse items, and distributing "power items" across aisles. End aisles should feature high-exposure products. The front areas should highlight key parts of the store's mission to appeal to convenience-oriented shoppers.
The document provides guidelines for arranging items in stores to maximize sales and customer experience. It recommends placing high-demand items around the perimeter, prominent locations for high-margin impulse items, and distributing "power items" across aisles. End aisles should feature high-exposure products. The front areas should highlight key parts of the store's mission to appeal to convenience-oriented shoppers.
The document provides guidelines for arranging items in stores to maximize sales and customer experience. It recommends placing high-demand items around the perimeter, prominent locations for high-margin impulse items, and distributing "power items" across aisles. End aisles should feature high-exposure products. The front areas should highlight key parts of the store's mission to appeal to convenience-oriented shoppers.
Ideas are helpful for determining the overall arrangement of
many stores:
1.Locate the high-draw items around the periphery of
the store. Thus, we tend to find dairy products on one side of a supermarket and bread and bakery products on another. 2. Use prominent locations for high-impulse and high- margin items. Best Buy puts fastgrowing, high-margin digital goods—such as cameras and printers—in the front and center of its stores. 3. Distribute what are known in the trade as “power items”—items that may dominate a purchasing trip— to both sides of an aisle, and disperse them to increase the viewing of other items. 4. Use end-aisle locations because they have a very high exposure rate. 5. Convey the mission of the store by carefully selecting the position of the lead-off department. For instance, if prepared foods are part of a supermarket’s mission, position the bakery and deli up front to appeal to convenience-oriented customers. Walmart’s push to increase sales of clothes means those departments are in broad view upon entering a store. • Slotting fees are fees manufacturers pay to get their goods on the shelf in a retail store or supermarket chain.
• Servicescape describes the physical surroundings
in which the service is delivered and how the surroundings have a humanistic effect on customers and employees. A good service layout Considers:
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