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    Tauck and Durband The Power of Travel: The Outcry and Opportunity For Sustainable Tourism

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    United States National Committee of the International Council on Monuments and Sites
    This document discusses the sustainability of the tourism industry. It notes that the tourism industry must protect finite resources, its future, integrity and ethics while adapting to change. The tourism industry has seen unprecedented growth in recent decades and is one of the fastest growing sectors of the global economy. However, there are concerns about its environmental and social impacts. Several organizations, including the World Travel & Tourism Council and UN World Tourism Organization, are working with the private sector on sustainability plans and public-private partnerships to promote responsible tourism that benefits local communities and preserves cultural and natural heritage. The document argues that small, community-based tourism projects can have economic and social benefits while dispersing visitors.

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    Tauck and Durband The Power of Travel: The Outcry and Opportunity For Sustainable Tourism

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    United States National Committee of the International Council on Monuments and Sites
    49 views28 pages
    This document discusses the sustainability of the tourism industry. It notes that the tourism industry must protect finite resources, its future, integrity and ethics while adapting to change. The tourism industry has seen unprecedented growth in recent decades and is one of the fastest growing sectors of the global economy. However, there are concerns about its environmental and social impacts. Several organizations, including the World Travel & Tourism Council and UN World Tourism Organization, are working with the private sector on sustainability plans and public-private partnerships to promote responsible tourism that benefits local communities and preserves cultural and natural heritage. The document argues that small, community-based tourism projects can have economic and social benefits while dispersing visitors.

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    Tauck and Durband The Power of Travel: The Outcry and Opportunity for Sustainable Tourism

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    This document discusses the sustainability of the tourism industry. It notes that the tourism industry must protect finite resources, its future, integrity and ethics while adapting to change. The tourism industry has seen unprecedented growth in recent decades and is one of the fastest growing sectors of the global economy. However, there are concerns about its environmental and social impacts. Several organizations, including the World Travel & Tourism Council and UN World Tourism Organization, are working with the private sector on sustainability plans and public-private partnerships to promote responsible tourism that benefits local communities and preserves cultural and natural heritage. The document argues that small, community-based tourism projects can have economic and social benefits while dispersing visitors.

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    Download as pptx, pdf, or txt
    49 views28 pages

    Tauck and Durband The Power of Travel: The Outcry and Opportunity For Sustainable Tourism

    Uploaded by

    United States National Committee of the International Council on Monuments and Sites
    This document discusses the sustainability of the tourism industry. It notes that the tourism industry must protect finite resources, its future, integrity and ethics while adapting to change. The tourism industry has seen unprecedented growth in recent decades and is one of the fastest growing sectors of the global economy. However, there are concerns about its environmental and social impacts. Several organizations, including the World Travel & Tourism Council and UN World Tourism Organization, are working with the private sector on sustainability plans and public-private partnerships to promote responsible tourism that benefits local communities and preserves cultural and natural heritage. The document argues that small, community-based tourism projects can have economic and social benefits while dispersing visitors.

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    of 28

    THE POWER OF TRAVEL

    The Outcry and Opportunity for Sustainable Tourism

    Robin Tauck, President Randy Durband, Senior Partner


    An Industry Protects…

    • Finite resource
    • Its place for the future
    • Its integrity and ethics
    • Adaptability to change with
    the times
    The Tourism
    Industry
    Who Are We?
    Travel Industry

    Beacon of Hope
    Unprecedented Growth
    International Arrivals Doubled 1995 - 2005

    2015
    2010 1.5 billion Domestic
    1 billion Travel
    2007
    875 million

    1950
    25 million
    international arrivals
    World Travel &Tourism Council
    2020 Sustainability Plan
    “WTTC is the Voice of the World’s Foremost 100 Travel &
    Tourism CEO’s and Leaders”
    Leadingthe Challenge on Climate&
    Social Environment
    • Responsibility
    • Local & Sustainable Growth
    • Educating customers
    • Greening supply
    • Innovation, investment and
    infrastructure
    World Travel &Tourism Council
    2020 Sustainability Plan
    “WTTC is the Voice of the World’s Foremost 100 Travel &
    Tourism CEO’s and Leaders”

    Joined forces with UNWTO


    Public-private partnerships
    Tourism and Economy Employment
    2010 2020
    ABSOLUTE TERMS ABSOLUTE TERMS

    Source: World Travel and Tourism Council


    Fastest Growing = Emerging Countries

    2010 2020
    FASTEST GROWING FASTEST GROWING

    Source: World Travel and Tourism Council


    The growth of an industry

    Source: World Travel and Tourism Council


    Why UNWTO joined with WTTC

    Governments
    UNWTO

    Business & Private Conservation &


    Sector World Heritage
    WTTC & other
    Engaging the private sector –
    tourism companies
    Associations engaging withsustainable tourism
    Leveraging Partnerships

    Conservation

    Industry
    1st-World Travelers
    Shifting to “Responsible Travel”
    Experiential tourism – Sightseeing to Sight-doing

    Demand for authenticity– Experiencing the real thing

    Going Green – Take care of the environment, personal


    responsibility and choice

    Search for fulfillment – Authentic experiences with deeper


    meaning

    Source: “The Market for Responsible Tourism Products”, SNV April 2010
    Travelers Are Becoming More Aware…
    Do customers reallycare?

    • 44% of U.S. travelers consider environmental impact when


    planning travel (Phocus Wright 2009, “Going Green”)

    • 78% of U.K. travelers say they will choose holidays designed


    to be “responsible” (Concerned Consumer Index, Populus Jan 2008)

    • 92% of young professions are inclined to work for a


    company that is environmentally responsible (WSJ 2007)
    • 58.5 million Americans will pay more for a travel company
    that strives to preserve the environment (TIA National Geo)
    Economic Development Through Tourism

    Randy Durband

    Jobs= economic growth for the “bottombillion”


    Tourism supports export economies
    “Green” is one part of Sustainable Tourism –
    Socio-Economic Impacts are also part of it

    Cultural
    Social
    Environmental

    SUSTAINABLE TOURISM
    Change
    Climate Economic

    Source: *PhocusWright-Market Research 2008


    1st-World Travelers
    Shifting to “Responsible Travel”

    “Never doubt that a small group of thoughtful


    committed citizens can change the world;
    indeed, it is the only thing that ever has.“

    Margaret Mead
    TUI Travel’s response to growing consumer concerns
    about carbon emissions

    TUI Travel Plc TUI’s airlines 78

    Low Cost Carriers Ryanair 96


    EasyJet 98
    Scheduled flights Virgin Atlantic 133
    British Airways 143
    Grams of CO2per passenger kilometre
    Growing urgency among Travel Providers

    to take action
    Think Big
    …..with smaller projects
    Smaller isbetter

    • Many large projects fail


    – Insufficient demand
    – Local skills insufficient to maintain
    • Projects that are both sustainable and
    experiential tend to be smaller projects
    • Even when large projects “succeed” they
    concentrate too many visitors in a small area
    • Dispersal of investment spreads the risk
    Vietnam UNESCODemonstration Site

    Three sites in Quang Nam


    Province:

    • Hoi An – overvisited?

    • My Son – emerging

    • Cham Islands - reserve


    Petra’s Women’sCo-operatives

    • USAID-supported
    development
    • 5 x increase in income
    • 450 families supported
    What’s the Opportunity?

    Jobs
    COALITION FOR WORLD HERITAGE DESTINATIONS

    Tourism Development
    www.solimarinternational.com

    Sustainable Tourism Tools &Training


    www.sustainabletravelinternational.org

    Scientific, Academic, Volunteer,


    Education www.save-travel.org

    Private Sector Engagement


    &Marketing www.robintauck.com

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