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  • Responsi Kwu b2

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    aulia
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    This document summarizes a business plan for a pisang goreng (fried banana) business selling banana fritters with honey toppings called Pisang Goreng Madu Mbah Mus 199. The business is located in Yogyakarta, Indonesia. The document includes sections on background, product description, SWOT analysis, market analysis, production costs, breakeven point calculation, and product pricing. The vision is to become a pioneer of innovative honey banana fritters among students in Yogyakarta and become the leading business in the city.

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    Kwu

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    Ppt Responsi Kwu b2

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    This document summarizes a business plan for a pisang goreng (fried banana) business selling banana fritters with honey toppings called Pisang Goreng Madu Mbah Mus 199. The business is located in Yogyakarta, Indonesia. The document includes sections on background, product description, SWOT analysis, market analysis, production costs, breakeven point calculation, and product pricing. The vision is to become a pioneer of innovative honey banana fritters among students in Yogyakarta and become the leading business in the city.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    160 views11 pages

    Responsi Kwu b2

    Uploaded by

    aulia
    This document summarizes a business plan for a pisang goreng (fried banana) business selling banana fritters with honey toppings called Pisang Goreng Madu Mbah Mus 199. The business is located in Yogyakarta, Indonesia. The document includes sections on background, product description, SWOT analysis, market analysis, production costs, breakeven point calculation, and product pricing. The vision is to become a pioneer of innovative honey banana fritters among students in Yogyakarta and become the leading business in the city.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 11

    Pisang Goreng Madu Mbah Mus 199

    Disusun oleh:
    Agung Abi Mustofa (15/386483/TP/11352)
    Aji Bigar Setiawan (15/385485/TP/11354)
    Almira Fauzia (15/385487/TP/11356)
    Aulia Adzkia Fauzi (15/385491/TP/11360)
    Christa Kinanti Anindita (15/385495/TP/11364)
    Ivonny Cahya Ardhani (15/385511/TP/11380)
    Latar Belakang

    Potensi Pisang

    Inovasi madu dan pisang

    Peluang Pasar
    Deskripsi Produk
    Visi
    “Menjadi pioner pisang goreng madu kekinian
    dikalangan mahasiswa dan Kota Yogyakarta serta
    menjadi pebisnis nomor satu di Yogyakarta”

    Misi
    Terus melakukan inovasi dan menjadi
    1 market leader.

    Menciptakan produk yang berkualitas


    2 dengan harga terjangkau.
    ANALISIS SWOT

    STRENGTH

    S
    Bahan baku pisang
    WEAKNESS melimpah dan harganya

    W
    terjangkau
    Umur simpan pendek

    OPPORTUNITY

    Produk
    THREATS
    mudah ditiru
    T O Satu-satunya usaha pisang
    goreng madu dengan
    topping kekinian di kota
    ( jenis dan bentuk) Yogyakarta
    Analisis Five Force of Competition
    Test Market

    PRODUCT Rasa dan aroma madu belum terasa


    Rp8.000 - Rp12.000 PRICE

    PLACE FTP & COD

    Pre-Order PROMOTION
    Perhitungan Modal Investasi
    NO Nama Barang Satuan Harga (Rp) Kuantitas Anggaran (Rp)
    1 Bahan baku
    Tepung pisang goreng Bungkus 5.000 5 25.000
    Pisang kepok Sisir 16.600 5 83.000
    Madu Botol 12.500 2 25.000

    2 Bahan tambahan
    Coklat Kilogram 56.000 0,2 11.200
    Matcha (green tea) Kilogram 47.000 0,125 5.875
    Keju Bungkus 11.500 1 11.500
    Kemasan primer Dus 500 36 18.000
    Gas Unit 18.000 1 18.000

    3 Peralatan
    Wajan Unit 100.000 1 100.000
    Serok + sotil Unit 20.000 1 20.000
    Kompor gas Unit 150.000 1 150.000
    Tabung gas Unit 100.000 1 100.000
    TOTAL 370.000

    Total 567.575
    Perhitungan BEP

    𝑚𝑜𝑑𝑎𝑙 𝑓𝑖𝑥 𝑐𝑜𝑠𝑡


    BEP =
    𝑟𝑎𝑡𝑎 − 𝑟𝑎𝑡𝑎 𝑘𝑒𝑢𝑛𝑡𝑢𝑛𝑔𝑎𝑛 𝑝𝑒𝑟 𝑝𝑟𝑜𝑑𝑢𝑘

    370000
    BEP =
    3845

    BEP = 96,225 box atau 97 box


    Harga Pokok Produk

    Varian Produk Cost (Rp) Harga (Rp) Keuntungan (RP)

    HPP Coklat 5.005,56 8.000 2.994,44

    HPP Keju 5.013,89 8.000 2.986,11

    HPP Matcha 4.857,64 8.000 3.142,36

    HPP Coklat Keju 5.325 10.000 4.675

    HPP Coklat Matcha 5.168,75 10.000 4.831,25

    HPP Matcha Keju 5.177,08 10.000 4.822,92

    HPP Coklat Matcha


    5.488,19 12.000 6.511,81
    Keju
    Business Model Canvas

    Melakukan market Memastikan kualitas


    Produsen/ Kalangan menengah
    research, melakukan test Cita rasa pisang produk terjaga, dan
    penghasil pisang market, dilakukan pelayanan yang ramah ke atas di sekitar
    kepok goreng yang baru
    evaluasi untuk Yogyakarta
    memenuhi keinginan Melakukan promo
    Percetakan Camilan yang berupa diskon Kelompok usia
    konsumen, proses
    promosi, produksi, dan
    mengenyangkan Melakukan evaluasi remaja hingga
    Food buzzer evaluasi untuk produk dengan test dewasa (usia
    pengembangan market produktif)
    Social media
    influencer
    Bahan baku
    Sosial media;
    Bahan pengemas Instagram dan Line
    Bahan bakar
    Word of mouth yang
    Tenaga kerja; bagian
    produksi, pemasaran, positif dari
    dan logistik pelanggan

    Biaya pembelian bahan baku; pisang, tepung, madu Melakukan peramalan berdasarkan tingkat penjualan
    sebelumnya
    Biaya pembelian bahan tambahan (topping rasa)
    Memastikan jumlah pesanan sesuai dengan modal
    Biaya pembelian peralatan; wajan. Serok. Sutil. dll
    Mengetahui harga bahan baku
    TERIMA KASIH

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