Professional Documents
Culture Documents
Neuroscien CE IN Adversitime NT: Presented By
Neuroscien CE IN Adversitime NT: Presented By
CE
IN
ADVERSITIME
NT By :-
Presented
1
Vaishnav Dutt
Global Advertising Spendings
2
Source :- https://www.statista.com/statistics/273288/advertising-spending-
worldwide/
Advertising Using Neuroscience
3
Neuroscience studies the nervous system and the brain, including how the
brain reacts to certain stimuli and the corresponding effect on behavior and
learning. Since the goal of advertising is to influence consumer behavior,
knowing more about how the brain reacts to your ad creative can help you
design the most effective campaigns.
THE NEUROMAP
6 STIMULS
6
ASSOCIATED ACTIVATION
9
Facial coding
Facial expressions are analyzed to learn more about certain responses to a product
or advertisement, including frustration, happiness, and more.
EEG (Electroencephalography)
10
Measures
• Electrical activity generated by the synchronized activity of thousands of
neurons (in voltage)
• provides excellent time resolution, allowing you to analyze which brain areas
are active at a certain time – even at sub-second timescales
EYE TRACKING
11
Small cameras can track eye movement and focus, helping researchers
understand which parts of an advertisement are most visually appealing to test
subjects.
Galvanic skin response and
12
electrodermal activity
THANK YOU!