J&T Music Promoters

Marketing Plan

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Marketing Plan

 Introduction

 Situational Analysis

 Goals and Objectives

 Market Analysis

 Competitive Analysis

 Customer Analysis

 Psychographics

 Demographics

 Strategy

 Services

 Pricing and Revenue

 Conclusion

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Outline

 Introduction
 Situational Analysis
 Goals and Objectives
 Market Analysis
 Competitive Analysis
 Customer Analysis
 Psychographics
 Demographics
 Strategy
 Services
 Pricing and Revenue
 Conclusion
Introduction
 What is J&T Music Promoters?
 Full-scale music service assisting new and
established artists
 Positioned to offer clients premiere service at a value
 Focused on protecting clients’ intellectual
property rights

 Purpose of the Marketing Plan

 Important to sustain a competitive edge in an
ever-changing environment
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Hello

This is fun!

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Situational Analysis

Chart Title
14
12
10
8
6
4
2
0

Series 1 Series 2 Series 3

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Goals and Objectives

 Goal 1: Increase market share

 Objective 1:
Increase market share by 2% by end of the first year
 Objective 2:
Increase market share by 3% by end of the second year

 Goal 2: Establish new revenue streams

 Objective 1:
Establish partnerships with six affiliates by end of the first year
 Objective 2:
Achieve $750,000 in sales

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Situational Analysis (continued)

 Due to the devices

Worldwide Web,
executives and
 Online sites enable
artists fear that
aspiring artists to
music can be
easily promote
downloaded for free
themselves
onto many types of
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Situational Analysis (continued)

 Traditional advertising
using television is starting
to be replaced by online
social media sites; hence
anyone can log on
anytime, anywhere
 Legal and political
enforcement lags behind
technological advances

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Goals and Objectives

 Goal 1: Increase market share

 Objective 1:
Increase market share by 2% by end of the first year
 Objective 2:
Increase market share by 3% by end of the second year

 Goal 2: Establish new revenue streams

 Objective 1:
Establish partnerships with six affiliates by end of the first year
 Objective 2:
Achieve $750,000 in sales

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Market Analysis

 Competitor Analysis
 Competition is fierce, ranging from Warner Music
Group to Indie Charts

 Customer Analysis
 “Artists”
not “business people” and must be managed
 Help make money and minimize costs
 Keep friends off the payroll, which is common

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Market Analysis (continued)

Our clients’ customers—which are the fans—

are also important to J&T Music Promoters
J& T Sales

Sal e s Re ve nue 2013

Empl oye e January
Name Fe bruary March Apri l May June Jul y August

Jani ne 35253 95737 624 35253 4242 35253 35253 44242

Barry 65375 75427 64 6426 4242 642 5315 513
John 6446 45637 69869 456464 52353 13451 9869 69869
Te rry 79769 27386 79769 79769 79769 4624 79769 79769
Sooki e 95959 74636 436346 6464236 95959 95959 56007 342464
Jacki e 86868 98653 79959 79959 79959 79959 23562 79959
Re be cca 99579 52354 99579 99579 99579 99579 99579 686846
Je ssi e 56346 23424 524624 64642 56346 56346 56346 6462
Tayl or 57890 63663 246 57890 57890 62462 57890 7777
Bri ttany 84678 76956 84678 434364 84678 5353 523523 6436
Ni ck T 47357 6346 6346 43636 453464 5235 35 47357
Ni ck W 35253 95737 624 35253 4242 35253 35253 44242

 Fans are tech savvy, and use technology for entertainment,

whether attending concerts, watching videos online, or
streaming to various devices

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Market Analysis (continued)

Statistic Percent Number

Population 100% 313,914,040

Under 18 23.7% 74,397,627

19 to 60 63% 197,764,845

Gender – Female 51% 160,096,160

Gender – Male 49% 153,817,880

Median Income NA $52,762

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Strategy

Services –
J&T Music Promoters is organized into six departments
 A&R.
Artists and Repertoire to find and nurture new talent

 Business Affairs.
Legal and Financial services
 Marketing and Promotion.
Advertising, publicity, artwork, promotional videos, and merchandise
 New Media and Production. See chart on
Manufacturing and distributing audio and video
 Product Management.
next slide
Supervises, coordinates, and conducts concerts

 Sales. Supervises the sales staff

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Strategy (continued)

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Strategy (continued)
Pricing and Revenue

 Cost Plus pricing – paid by artist royalties

 Royalties earned – depending upon the artist, 10% to 20%
 In-house legal assistance – $300 per hour
 Other services – earn a standard 15% rate
 Expected revenue – $500,000 to $1M See chart on
next slide

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Strategy (continued)

New Artists,
$250,000

Veteran Artists,
$1,000,000 Mid-Level
Artists,
$750,000

New Artists Mid-Level Artists Veteran Artists

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Hello
This is fun!

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Conclusion
 J&T Music Promoters has
developed a viable marketing
plan to promote itself and its
clients both nationally and
internationally

 Artists and their fans will be

well-served by our services

 Re c o m m e nd a p p r o v a l o f
the plan

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My Custom Layout

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