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    Podcasting is a new form of social media that is changing how people access information. The number of podcast listeners has increased significantly between 2008 and 2018, with 53% of monthly audiences listening to podcasts in 2015 and 57% in 2016. Popular podcast production companies include Crooked Media, Midroll Media, and Wondery. Podcasts appeal to wide audiences and cover topics like true crime, fitness, and news. While radio listenership has remained steady at 91% per year among 12 and older, monthly podcast audiences have risen from 27% in 2009 to 57% in 2016. Increased access to social media and personal devices has contributed to the growth of the podcast industry and customer demand.

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    Podcasting is a new form of social media that is changing how people access information. The number of podcast listeners has increased significantly between 2008 and 2018, with 53% of monthly audiences listening to podcasts in 2015 and 57% in 2016. Popular podcast production companies include Crooked Media, Midroll Media, and Wondery. Podcasts appeal to wide audiences and cover topics like true crime, fitness, and news. While radio listenership has remained steady at 91% per year among 12 and older, monthly podcast audiences have risen from 27% in 2009 to 57% in 2016. Increased access to social media and personal devices has contributed to the growth of the podcast industry and customer demand.

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    22 views9 pages

    Presentation 1

    Uploaded by

    api-409957461
    Podcasting is a new form of social media that is changing how people access information. The number of podcast listeners has increased significantly between 2008 and 2018, with 53% of monthly audiences listening to podcasts in 2015 and 57% in 2016. Popular podcast production companies include Crooked Media, Midroll Media, and Wondery. Podcasts appeal to wide audiences and cover topics like true crime, fitness, and news. While radio listenership has remained steady at 91% per year among 12 and older, monthly podcast audiences have risen from 27% in 2009 to 57% in 2016. Increased access to social media and personal devices has contributed to the growth of the podcast industry and customer demand.

    Copyright:

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    of 9

    Cortney B.

    Gomez
    EDT180

    Podcast: The new generation of radio


    A new form of social media is changing how us Americans
    resource our information

    LISTEN!
    Podcast Listener Increase
    30%

    25%

    20%

    15%

    10%

    5%

    0%
    2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
    Up and coming podcast production
    companies

    Crooked Media Repost

    Midroll Media Wondery

    Audm Tattle

    Parcast

    Podbay

    HeadGum
    Podcasts cater to a wide spectrum of
    audience

    Juicy Scoop : Heather


    McDonald

    Dirty John:
    John Meehan

    Uplift Fit:
    Lacy Dunn

    Serial:
    Sarah Koenig
    Radio listeners vs. Podcast listeners

    Year Listener Age Month to month Month to month


    audience for audience for pod
    radio cast

    2009 12 and up 91% 27%


    2010 12 and up 91% 27%
    2011 12 and up 91% 34%

    2012 12 and up 91% 39%

    2013 12 and up 91% 45%

    2014 12 and up 91% 47%

    2015 12 and up 91% 53%

    2016 12 and up 91% 57%


    Easy
    access to
    social
    media

    Increase in
    personal Podcast
    device appeal
    usage

    Industry Customer
    Growth Demand
    https://blog.hubspot.com/marketing/
    subscribe-podcast-desktop-iphone-
    android
    Thank You!

    E-mail: cortneybeth1284@yahoo.com

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