Amul is an Indian dairy cooperative based in Anand, Gujarat that was formed in 1948. It is jointly owned by 3.6 million milk producers in Gujarat. Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products.
Amul is an Indian dairy cooperative based in Anand, Gujarat that was formed in 1948. It is jointly owned by 3.6 million milk producers in Gujarat. Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products.
Amul is an Indian dairy cooperative based in Anand, Gujarat that was formed in 1948. It is jointly owned by 3.6 million milk producers in Gujarat. Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products.
Amul is an Indian dairy cooperative, based at Anand in
the state of Gujarat Formed in 1948, it is a brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3.6 million milk producers in Gujarat. Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products ADD ON • The establishment of Amul is known as White Revolution. • The White Revolution inspired the notable Indian film- maker Shyam Benegal to base his film Manthan (1976) on it. The film was financed by over five lakh (half a million) rural farmers in Gujarat who contributed Rs 2 each to its budget. Upon its release, these farmers went in truckloads to watch 'their' film, making it a commercial success.Manthan was chosen for the 1977 National Film Award for Best Feature Film in Hindi. 3 tier • The Amul Model of dairy development is a three-tiered structure with the dairy cooperative societies at the village level federated under a milk union at the district level and a federation of member unions at the state level.
Establishment of a direct linkage between milk producers and
consumers by eliminating middlemen Milk Producers (farmers) control procurement, processing and marketing Professional management. CSR
A company's sense of responsibility towards the
community and environment (both ecological and social) in which it operates. Companies express this citizenship
• (1) through their waste and pollution reduction processes.
• (2) by contributing educational and social programs. • (3) by earning adequate returns on the employed resources CSR OF AMUL • In last ten years (2008 to 2017) the milk producers have planted around 619.7 lakhs trees). The most striking feature of these entire programmes was that it has been initiated by milk producer members of the dairy cooperatives. The unique fact about the programme was that the milk producer members took up the oath to protect tree saplings till it survives and grows into tree. • The entire plantation activity was coordinated at all the three tiers of Anand pattern - at village, district and state level dairy cooperatives • In this way, 18.9 lakh trees were planted on 15th August 2007. • he Village Dairy Cooperative Societies of Gujarat as a mark of respect for our nation decided to conduct such event on every Independence Day and accepted 15th August (Independence Day) as a "Green Revolution Day by Afforestation to Protect Mother Earth from Pollution, Climate change and Global Warming"..
Augmentation of Productivity of Micro or Small Goat Entrepreneurship through Adaptation of Sustainable Practices and Advanced Marketing Management Strategies to Double the Farmer’s Income