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  • Empresa Bio Plant

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    Aleszandro AP
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    This document outlines the marketing plan for Bio Plant S.A.C., a small plant company. It discusses the company's product, including physical characteristics. It then covers the company's price points and strategy, which aims for market penetration through low, competitive pricing. Finally, it outlines promotion tactics through advertising, public relations, and social media, as well as plans for distribution, supplier analysis, processes, location, labor regulations, taxes, and trademark registration.

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    Empresa de plantas carnívoras

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    This document outlines the marketing plan for Bio Plant S.A.C., a small plant company. It discusses the company's product, including physical characteristics. It then covers the company's price points and strategy, which aims for market penetration through low, competitive pricing. Finally, it outlines promotion tactics through advertising, public relations, and social media, as well as plans for distribution, supplier analysis, processes, location, labor regulations, taxes, and trademark registration.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    50 views12 pages

    Empresa Bio Plant

    Uploaded by

    Aleszandro AP
    This document outlines the marketing plan for Bio Plant S.A.C., a small plant company. It discusses the company's product, including physical characteristics. It then covers the company's price points and strategy, which aims for market penetration through low, competitive pricing. Finally, it outlines promotion tactics through advertising, public relations, and social media, as well as plans for distribution, supplier analysis, processes, location, labor regulations, taxes, and trademark registration.

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    of 12

    EMPRESA BIO

    PLANT S.A.C
    DOCENTE:
    GUZMÁN CRUZ, OTTO

    INTEGRANTES:
    • AÑORGA PAREDES, ALESSANDRO
    • GAVIDIA RODRÍGUEZ, BRYAN
    • RAMIREZ APONTE, ERLITA
    • SÁNCHEZ LESCANO, ROXANA
    • VÁSQUEZ CABALLERO, BRIGITTE
    • ZAVALETA PASTOR, FERNANDO
    MARKETING MIX
    USADO POR LA
    COMPETENCIA
    PRODUCTO

     Bio Plant es una pequeña planta cuya estructura está formada por una roseta
    de 4 a 8 hojas que surgen de un corto tallo subterráneo de forma bulbosa.
    Cada tallo alcanza una altura máxima de entre 3.5 a 10 cm, dependiendo de la
    época del año.
    Precio

     Nuestro producto tiene como objetivo Lograr mayor penetración de mercado


     - Tener una marca más atractiva y Lograr más popularidad.
     - Dirigido a todo el mercado con precio económico.
     - Precios bajos con barrera de entrada pura los competidores.
     - Bajo costo unitario del producto.

    BIO PLANT

    PRECIO DE VENTA 35.00


    Plaza
    BIO PLANT

    DISTRIBUIDOR MAYORISTA

    DISTRIBUIDOR MINORISTA (TIENDAS,


    ETC)

    CONSUMIDOR FINAL
    Promoción

    Usaremos varios instrumentos para el cumplimiento de metas y objetivos de


    la comunicación de marketing
     Publicidad
     Relaciones públicas
     Facebook
     Instagram
    ANALISIS DEL MERCADO PROVEEDOR

    EVALUACIÓN SELECCIÓN
    MAPA DE PROCESOS
    MICRO Y MACRO LOCALIZACIÓN
    ASPECTOS LABORALES

     Reglamento Interno de Trabajo, encargado de regular los derechos y


    deberes del trabajador.
    ASPECTOS TRIBUTARIOS
    REGISTRO DE MARCA

     Presentar la solicitud para registro de marca


     Evaluación de Solicitud
     Publicación
     Oposición
     Resolución

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