Professional Documents
Culture Documents
Welcome To Mark529: Professor: Jaideep Sengupta
Welcome To Mark529: Professor: Jaideep Sengupta
Welcome To Mark529: Professor: Jaideep Sengupta
Telephone: 852-2358-7718
Email: mkjaisen@ust.hk
Why?
Example 2
During periods when consumers are not
shopping much (e.g., bad economy), store
managers often play slow music within stores
Why?
Example 3….
In the US, the Marlboro cowboy is
usually shown alone
Ad….
Example 3….
In Japan, the Marlboro cowboy is
usually shown as part of a group…
Ad….
WHY??
Solution….
Culture has an influence on consumer
behavior
For cases:
Break out rooms (in groups); discuss and provide a 1 page
written answer
25-30 minutes
Then general discussion
Admin Stuff…Textbook
Consumer Behavior (4th edition); Hoyer and
MacInnis
Lecture: Perception
Case: DeBeers
Lunch!!