Presentation on

Entrepreneurship Management

SANJEEV BICKHCHANDANI

Presented By:
Ajay Bhat Sheetal Shinde
Shabrita Deshpande Shradha Desai
Harshada Dhuri Lata Talpade
Kunal Panchal Shraddha K
Arpit Mankar
Retrospection
Retrospectionof
ofSanjeev
SanjeevBikhchandani
Bikhchandani

•• Germ
GermofofEntrepreneurship
Entrepreneurship––father
fathergovernment
government
doctor
doctor––no
nobusiness
businessbackground
background

•• Brother
Brother––I.I.T
I.I.TKanpur
Kanpur––IIM
IIMAA––Stanford
Stanford––prof
profatat
UCLA
UCLABusiness
BusinessSchool
School

•• His
HisI.I.T
I.I.TEntrance
Entrance––rank
rankwas
waslow
low––55year
year
integrated
integratedcourse
course––St
StStephen’s
Stephen’scollege
collegeDelhi
Delhi
University
Universityeconomics
economicsstudy
study
Retrospection
Retrospectionof
ofSanjeev
SanjeevBikhchandani
Bikhchandani

•• Stint
StintatatLintas
Lintas––Executive
ExecutiveTrainee
Trainee––worked
worked33years
years

•• Other
Otherside
sideof
ofthe
thetable
table––gave
gaveCAT
CAT––joined
joinedIIM
IIMAA––
placed
placedininHMM
HMM(GlaxoSmithKline)
(GlaxoSmithKline)as
asbrand
brand
manager
managerHorlicks
Horlicks

•• Worked
Workedfor
foryear
yearand
andaahalf
halfand
andquit.
quit.

•• Started
Startedcompany
company––servant’s
servant’squarters
quarters––rent
rentRs
Rs800
800
per
permonth
month
 The Business

• He started two companies

Info Edge India Ltd
Data base of Trade mark
• Info Edge (India) was the first Indian
Internet company
• It is also an extremely successful dot-com
• Salary surveys in Info Edge
 Info
Info India
India Ltd
Ltd

used
usedto
todo
doentry
entrylevel
levelsalary
salarysurveys
surveys


companies
companieswerewereoffering
offeringMBAs
MBAsand
andengineers
engineers
atatthe
theentry
entrylevel.
level.


They
Theywould
woulddo
doaareport
reportand
andsend
sendititto
tomaybe
maybeaa
100
100companies
companies


standard
standardsurvey
surveysold
soldatatRs
Rs5,000
5,000
• • Online
Onlinetrade
trademark
marksearches
searches

• • Trade
Trademark
markisislikely
likelytotobe
beaccepted
acceptedororrejected
rejected

• • Sent
Sentinin20
20college
collegestudents
studentstotonote
notedown
downall
all
information
informationfiled
filedunder
underpharmaceuticals
pharmaceuticals
Dumped
Dumpedthis
thisdata
dataininaacomputer
computer

Wrote
Wrotesoftware
softwaretotosearch
search

AAprinted
printedsearch
searchreport
reportfor
forRs
Rs350
350

Sanjeev
Sanjeev always
always wanted
wanted to
to start
start his
his own
own business.
business.


 Earlier
Earlier while
while working
working at at HMM
HMM company
company he he noticed
noticed
people
people
being
being interested
interested in
in knowing
knowing aboutabout jobs,
jobs, what
what required
required
only
only was
was to
to sum
sum up
up all
all those
those jobs
jobs in
in one
one common
common
database
database


Set
Set up
up two
two companies,
companies, one
one was
was for
for salary
salary surveys,
surveys,
named
named “Info
“Info Edge”(the
Edge”(the real
real name
name ofof naukri.com,
naukri.com,
naukri
naukri isis the
the brand)
brand)


Another
Another one
one was
was aa database
database ofof trademarks
trademarks on
on which
which
Mr.
Mr. Bikhchandani
Bikhchandani and
and his
his friend
friend were
were doing
doing searches
searches

Clicked
Clicked by
by the
the advertisement
advertisement launched
launched by
by
Department
Department of of Telecom(DoT)
Telecom(DoT) “Videotex”
“Videotex”


“Info
“Info Edge”
Edge” was
was shortlisted
shortlisted


 Later
Later DoT
DoT shelved
shelved the
the project
project


 InIn 1993
1993 decided
decided to
to part
part ways
ways with
with partner
partner and
and kept
kept
“Info
“Info Edge”the
Edge”the “job
“job database”idea
database”idea came
came with
with itit


 Mr.Bikhchandani
Mr.Bikhchandani visited
visited an
an exibition
exibition at
at
Pragati
Pragati Maidan
Maidan called
called “IT
“IT Asia”.
Asia”.

 Was
Was introduced
introduced to
to “INTERNET”
“INTERNET” for
for the
the first
first time
time


 Decided
Decided to
to set
set up
up his
his own
own “WEBSITE”
“WEBSITE”


 No
No moneymoney to
to buy
buy the
the “SERVER",
“SERVER", hence
hence borrowed
borrowed
itit from
from his
his brother.
brother.


Paid
Paid to to brother
brother 5%of
5%of share
share in
in company
company as
as the
the shared
shared
cost
cost
of
of server
server was
was 25
25 dollars
dollars aa month.
month.


 Set
Set up
up the
the joint
joint venture
venture with
with his
his friend
friend and
and
launched
launched “naukari.com”.
“naukari.com”.
 Functioning
Functioning of
of Naukri.com
Naukri.com
•• Provides
Providesrecruitment
recruitmentclassifieds
classifiedsand
andrelated
relatedservices
services
to
tojob
jobseekers
seekersand
andcorporate
corporatecustomers.
customers.
•• Job
Jobseekers
seekersupload
uploadtheir
theirresumes
resumeson onthe
thewebsite.
website.
•• Also
Alsoprovides
providesto tojob
jobseekers
seekersassistance
assistancein
inpreparing
preparing
resumes
resumes
•• Helps
Helpsthethejob
jobseekers
seekersin inlisting
listing
their
theirresumes
resumeson onthe
thewebsite.
website.
Functioning
Functioning of
of Naukri.com
Naukri.com

•• Lists
Lists // advertises
advertises the
the job
job vacancies
vacancies
for
for the
the employer
employer andand recruitment
recruitment
consultant
consultant customers.
customers.
•• Provides
Provides tools
tools to
to conduct
conduct searches
searches
in
in the
the database
database of of resumes.
resumes.
•• Provides
Provides jobjob application
application screening
screening
programs
programs
•• As
AsofofMarch
March31,31,2009
2009Naukri.com
Naukri.comhad hadaadatabase
database
of
ofabout
about1717million
millionregistered
registeredjob
jobseekers
seekers
•• Over
Over70,000
70,000live
livejob
joblistings
listingsfrom
fromCorporate
Corporate
Customers
Customers
•• During
DuringthetheFiscal
Fiscalyear
year2008-09
2008-09Naukri.com
Naukri.comserviced
serviced
approximately
approximately34,000
34,000Corporate
CorporateCustomers
Customers
•• An
Anaverage
averageofofover
over14,000
14,000resumes
resumeswere
wereadded
addedper
per
day
daytotothe
theNaukri.com
Naukri.comdatabase
databaseininFiscal
Fiscalyear
year2009.
2009.
 Functioning
Functioning of
of Naukri.com
Naukri.com

•• Also
Alsorun
runthe
thewebsite
websitewww.naukrigulf.com
www.naukrigulf.com
which
whichtargets
targetsthe
themiddle
middleeastern
easternmarket
marketwith
with
offices
officesin
inDubai,
Dubai,Bahrain
Bahrainand
andRiyadh.
Riyadh.

•• Also
Alsorun
runFirstnaukri.com
Firstnaukri.comwhich
whichisisone
oneof
ofthe
the
biggest
biggestjob
jobsearch
searchnetworks
networksfor
forcollege
collegestudents
students
and
andrecent
recentgraduates.
graduates.
Functioning
Functioning of
of Naukri.com
Naukri.com
 AAbig
bigstep
steptowards
towardsventure
venturecapital
capital
•• Increasing
Increasingtrend
trendininthe
theturnover
turnoverofof
the
thecompany
company
•• Rejected
Rejectedoffers
offersfrom
fromthe
theinvestors
investors
•• Changing
Changingscenario
scenarioofofthethemarket
market
•• Funded
Fundedcompetition
competitioncoming
cominginin
•• For
Forsurvival
survivalititwas
wasnecessary
necessarytotogrow
grow
 AAbig
bigstep
steptowards
towards
venture
venturecapital
capital

•• Called
Called back
back the
the venture
venture
capitalists
capitalists
•• Business
Business planplan
•• April
April 8,8, 2000
2000 signed
signed the
the
agreement
agreement and and they
they cut
cut
their
their first
first cheque.
cheque.
•• Luck
Luck factor
factor
•• Market
Market melted
melted && dotcom
dotcom
boom
boom busted
busted
•• March
March the the meltdown
meltdown hadhad
started
started
 AAbig
bigstep
steptowards
towardsventure
venture
capital
capital

•• Received
Received the the money
money on on April
April 8th
8th
•• Just
Just put
put itit in
in fixed
fixed deposit
deposit
•• Spoken
Spoken toto ICICI
ICICI
•• ICICI,
ICICI, to
to their
their credit,
credit,

Never
Never ever
ever asked
asked for
for revised
revised valuation
valuation and
and

Did
Did not
not hold
hold back
back subsequent
subsequent tranch.
tranch.

Gave
Gave the
the final
final cheque
cheque atat the
the same
same valuation
valuation aa year
year and
and aa
half
half after
after April
April 8th.
8th.
 AAbig
bigstep
steptowards
towardsventure
venturecapital
capital

 Invest
Invest in
in ::
servers,
servers, technology,
technology, people,
people, products,
products, sales
sales
offices
offices
•• Began
Began toto focus
focus on
on growing
growing thethe business
business
•• Better
Better products
products and
and aa feet-on-the-street
feet-on-the-street
approach.
approach.
•• The
The IT
IT meltdown
meltdown began
began
•• Then
Then 9/11
9/11 happened
happened
AAbig
bigstep
steptowards
towardsventure
venture
capital
capital

•• Continued
Continued to to grow
grow
•• Only
Only two
two years
years of
of money
money leftleft
•• Slowly
Slowly the
the revenues
revenues caught
caught up.
up.
•• After
After two
two years
years of
of losses
losses they
they broke
broke even
even
and
and made
made 11 crore
crore profit
profit
•• Solid
Solid emphasis
emphasis on on product
product and
and technology
technology
•• Need
Need aa lot
lot of
of innovations
innovations andand scalable
scalable
technologies
technologies
 Business
Business Divisions
Divisions

•• Online
Onlinerecruitment
recruitmentclassified
classifieddivision
division
(www.naukri.com)
(www.naukri.com)
•• Online
Onlinematrimonial
matrimonialclassified
classifieddivision
division
(www.jeevansathi.com)
(www.jeevansathi.com)
•• Online
Onlinereal
realestate
estateclassified
classifieddivision
division
(www.99acres.com)
(www.99acres.com)
•• Offline
Offlineexecutive
executivesearch
searchdivision
division
(www.quadranglesearch.com)
(www.quadranglesearch.com)
•• Online
Onlineeducational
educationalclassifieds
classifiedsdivision
division
(www.shiksha.com)
(www.shiksha.com)
 Business
Business Divisions
Divisions

•• To
To address
address middle
middle east
east job
job market
market launched
launched
(www.naukrigulf.com)
(www.naukrigulf.com)
•• Launched
Launched career
career counseling
counseling andand guidance
guidance site
site
(www.asknaukri.com)
(www.asknaukri.com)
•• Launched
Launched professional
professional networking
networking site
site
(www.brijj.com)
(www.brijj.com)
•• Launched
Launched real
real estate
estate brokerage
brokerage business
business
(www.allcheckdeals.com)
(www.allcheckdeals.com)
•• Launched
Launched fresher
fresher hiring
hiring site
site
(www.firstnaukri.com)
(www.firstnaukri.com)
 Current
CurrentInformation:
Information:Info
Info Edge
Edge (India)
(India)Ltd.
Ltd.

•• Listed
Listedon
onBSE
BSEasaswell
wellas
asNSE
NSE
•• Equity
EquityShare
SharePrice
Price==Rs.
Rs.860.10
860.10
•• Benefit
Benefitfrom
fromImproving
Improvingtraffic
trafficshare
share
--Consistently
Consistentlyabove
above60%
60%as asper
perComscore
Comscorefor
for88
consecutive
consecutivemonths
months
•• Increased
Increasedadvertisement
advertisementspend
spend
--New
NewTVTVcommercial
commerciallaunched
launchedininQ4
Q4
 The
The Qualities
Qualities of
of Sanjeev
Sanjeev Bikchandani
Bikchandani

•• Man
Man with
with Vision
Vision

•• Careless
Careless Confidence
Confidence

•• Plans
Plans to
to attain
attain Vision
Vision

•• Desire
Desire to
to be
be different
different

•• Controlled
Controlled Ego
Ego
 The
The Qualities
Qualities of
of Sanjeev
Sanjeev Bikchandani
Bikchandani
•• Innovative
Innovativethought
thoughtprocess
process

•• Spotting
Spotting&&Grabbing
Grabbingan
anOpportunity
Opportunity

•• Faith
Faithin
inself
self

•• Still
Stilllead
leadan
anUncomplicated
Uncomplicatedlife
life

•• Adaptive
Adaptive

•• Stability
Stabilityin
inActions
Actions
•• The
TheEUREKA
EUREKAmoment moment
•• You
Youv/s
v/sEgo
Ego
•• ‘Now’
‘Now’isisthe
theright
righttime
time
•• Listen
Listentotoyour
yourheart
heart
•• Value,
Value,notnotmoney,
money,matters
matters
THANKYOU