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    This document discusses the evolution and advantages of social media. It outlines how social media has evolved from email in the 1970s to modern platforms like Facebook, Twitter, blogs, podcasts, and wikis. The key advantages highlighted are the interactive and user-generated nature of social media, as well as its ability to syndicate and distribute information with no limitations on space, time or duration. Popular social media sites, tools, and concepts are defined, like tags, feeds, social bookmarking, and wikis.

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    This document discusses the evolution and advantages of social media. It outlines how social media has evolved from email in the 1970s to modern platforms like Facebook, Twitter, blogs, podcasts, and wikis. The key advantages highlighted are the interactive and user-generated nature of social media, as well as its ability to syndicate and distribute information with no limitations on space, time or duration. Popular social media sites, tools, and concepts are defined, like tags, feeds, social bookmarking, and wikis.

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    17 views36 pages

    Part2 - Social Media

    Uploaded by

    vikashsharma001
    This document discusses the evolution and advantages of social media. It outlines how social media has evolved from email in the 1970s to modern platforms like Facebook, Twitter, blogs, podcasts, and wikis. The key advantages highlighted are the interactive and user-generated nature of social media, as well as its ability to syndicate and distribute information with no limitations on space, time or duration. Popular social media sites, tools, and concepts are defined, like tags, feeds, social bookmarking, and wikis.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 36

    Digital online media

    Part II – Social Media


    K. Srinivasan
    6 & 7 Sep 2010
    ISBM, Pune
    How many are using social media
    and what are the experiences?
    Digital online tools business

    • Websites (Top level domain names)


    • E Mails
    • Social Media
    • Webinars / chats
    Social Media
    • Discussion groups
    • Blogs
    • Social networking sites Twitter,
    Facebook, orkut, linkedin
    • Wikipedia
    • Ezines, E Newsletter
    • Podcasts
    Advantages of social media

    • Interactive
    • Popularity of the subject
    • Usage of text, images, audio and
    video
    • User generated contents
    Advantages of social media
    • No limitation for space, time,
    duration
    • Syndication and distribution
    • Collating data from other sites eg:
    Google adsense, RSS feeds,
    widgets
    Evolution of social media

    • 1970s - E mail
    • 1980s - List servers
    • 1990s - Discussion groups ,
    chats, personal websites, web
    logs
    Evolution of social media

    • 1995 - Social networking sites like


    classmates.com
    • After 2000 - Blogs, podcasts, Wikis
    • 2005 - Web 2.0 various applications
    like tags, book marks
    Blogs

    • The word weblog was coined in


    Dec 1997
    • It was made as wee blog in May
    1999
    Blogging tools
    • Blogger (started in 1999)
    • Word Press ( started 2003)
    • Myspace (started 2003)
    • Estimated blogs around 150 to
    200 million
    Unique visitors as at July 2010
    How to use blogs
    • Write on the subjects of your
    interest
    • Keep interesting and brief (500
    words)
    • Live blogging – integrate with
    photos and podcast
    • Use widgets
    Importance of blogs

    • Now blogs are becoming more


    important and watched by various
    people
    • Recent arrest of a blogger by TN
    Govt. for exposing corruption
    Social networking sites

    • Facebook - 2004 – 500 M users –


    Alexa Rank 2
    • Twitter – 2006 – 75 M – Rank 11
    (Micro blogging)
    • Myspace – 2003 – 130 M – Rank
    29
    Social networking sites

    • Linkedin – 2003 – 75 M – Rank 28


    • Flickr – photo sharing – 32 M –
    Rank 34
    • Vkontakte – Russian – 2006 – 85
    M – Rank 169
    Social networking sites

    • Orkut – 2004 – 100 M – Rank 72


    • Hi5 – 2003 – 80 M – Rank 97
    Podcasts
    • Converting your pc into a radio
    station
    • Audio and video podcasts
    • Can be integrated with blogs and
    social networking sites like
    facebook
    Podcast servers

    • Podbazaar.com
    • Blip.tv
    • Youtube.com
    • Odeo.com
    Wiki concept

    • Wikiwikiweb started in 1995 by


    Ward Cunningham
    • First user editable website
    www.wikiwikiweb.com
    wikipedia
    • Founded by Jimmy Wales in 2001
    • 272 languages
    • 3.3 million articles in english
    • Everybody can edit
    • Alexa rank 7
    • Unique visitors per day 74 million
    Wikipedia
    Webconferencing / chat

    • Webinars
    • Audio and video chats
    • Webcasting
    • Live blogging
    Some more
    important aspects
    and
    tools
    Tags
    • Tag is a category or description or
    keyword that some one (often the
    creator) assign to it
    • Tag helps to identity the content –
    functions as a keyword
    Feeds and Syndication
    • Initiated by Ramachandra Guha in
    1995
    • First version of RSS (Really
    simple syndication) by Guha in
    March 1999 – Open source
    • ATOM released in Dec 2003 –
    Functions under Microsoft
    Feed
    Social bookmarking
    • April 1996 with the launch of itList
    • Blink included browser buttons for
    saving bookmarks;[8] Backflip
    enabled users to email their
    bookmarks to others
    • 2003 – del.icio.us came – first
    generation all went out of market
    Social bookmarking

    • Traffic generators to blogs and


    sites
    • Generate backlinks to promote
    blogs and sites
    Social bookmarking
    Thanks
    K. Srinivasan
    www.prpoint.com
    www.poduniversal.com
    Wwwcorpezine.com
    91766 50273

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