ECONOMICS PROJECT : Case

Study On Self Employment

Presented By-
CREATIVE CREATURES

Sainandan Padwal (40)

Rhennon D’mello (13)
Chinmay Dantal (09)
Abhijeet Zaware (60)
Chandramohan Pasi (43)
 INTRODUCTION
Self-employment is working for one's self rather
than for another person or company. It is earning
one's livelihood directly from one's own trade or
business rather than as an employee of another.

To be self-employed, an individual is normally

highly skilled in a trade or has a niche product or
service for his or her local community. With the
creation of the Internet, the ability for an
individual to become self-employed has increased
dramatically.
Self-employed people can also be referred to as a
person who works for himself/herself instead of
an employer, but drawing income from a trade or
business that they operate personally.

To be self-employed is not the same as being a

business owner: A business owner is not required
to be hands-on with the day-to-day operations of
his or her company, while a self-employed person
has to utilize a very hands-on approach in order to
survive. According the INDIAN Bureau of Labor
Statistics, only 44% of businesses survive the first
4 years in business.
TYPES OF SELF EMPLOYMENT
Entrepreneurs / Small business owners.
Home Business Owners.
Freelancers.
Independent Consultants.
Investors.
Partnerships.
Owner / President / CEO / Stockholders.
Why People Choose Self Employment?

• We need not work for a boss or a company. So we have

all the freedom to work on our own without anyone
breathing over our necks.

• As a self employed person, one can choose the working

hours according to his convenience. So there will be no
monotony of 9 to 5 business.

• We can be very well contented that we work for

ourselves and our benefits but not for some one else. This
attitude boosts up our energy and we can work efficiently.
• We can feel more responsible as what ever consequences we
face, are due to our merits and demerits.

• We need not face any office politics which generally

frustrates an employee.

• We can work with our full potential as there will be no

one commenting that we are working for an increment
or the favor of the boss.

• We need not give any explanation to any one when we

are not able to work due to illness or any other reason.
• There are more home based projects which can be
opted as self employment. Hence we will be free of the
tension of routine commuting.

• We need not be scared of the environmental pollution

as our need to travel decreases a lot.

• We can spend more time with our family members as

we can plan the work schedule according to our
preference.

• There will not be any performance reviews, dead lines,

conferences and no more stressful conditions.
WADA PAV : THE
LEADING SELF
EMPLOYED
BUSINESS
ON THE KARJAT RAILWAY
STATION
AGENDA
 INTRODUCTION
 BUSINESS OPPURTUNITY
 INVESTMENT
 STRENGTH
 WEAKNESS
 OPPORTUNITY
 THREAT
 COMPETITION
 INDIRECT COMPETITION
 MARKETING MIX
 SEGMENTATION
 TARGET POSITIONING DIFFERENTIATION
INTRODUCTION

 Vada pav (Marathi: वडा पाव), sometimes spelled wada pav, is a popular
vegetarian fast food dish native to the Indian state of MAHARASHTRA.
It consists of a batata vada sandwiched between two slices of a pav.
The compound word batata vada refers In Marathi to a vada made out
of batata, the latter referring to a potato. Both words batata and
potato have their origin in Spanish patata. Pav refers to bread (or bun),
the Marathi word having its origin in Portuguese pão
 VadaPav is the quintessential snack of a local Mumbai person
(Mumbaikar). The cheapest and most easily available snack – all
railway stations and every ‘galli‘ or street would have at least a couple
of vadapav stalls – it’s imbibed in the food culture of the city
So, what exactly vada pav is……….
 The vada is made from mashed potatoes seasoned by a tempering
of mustard seeds, ginger, green chillies, curry leaves and turmeric.
This potato mixture is then made into tiny balls, coated in a batter
of gram flour and deep-fried until crisp, golden-yellow vadas are
obtained. The aroma of the vadas being fried can never go
unnoticed by anybody
Why only vada pav
Finger food - no plates, no spoons, no
tables, no chairs.
Mobile food – walking, talking, standing,
travelling, shopping.
Universal appeal – potato, wheat &
spices.
Food for the masses – economic pricing,
convenient fast food.
BUSINESS OPPORTUNITY
 In today's fast moving world importance of food like vada pav has
increased.
 Everyone wants the fast food as they don’t have time and vada pav is the
better option.
 And due to its taste it becomes favorite food of every one.
 “bhai ek wadpav dena"
 "Mitha chatani thoda jada dalna"
 " bhai.. fry kiyahua mirchi hai kya”
 Are the common words among us.
 The vada pav is also known as ‘Garibon Ki Pav Bhaji’. Priced at Rs.3.00-
Rs.8.00. and every one can afford it.
Battered and fried spicy mashed potato balls.

Taken at: Share bazaar, Mumbai, India

Vadapav

Bindaas – Jhakaas – Timepass

 Vada pav form a breakfast for many of the local people
of Maharashtra. It is a snack sold nearly everywhere in
Maharashtra. The snack is often served at breakfast and
at tea time in many of the region's small eateries. On
long distance trains, it is sometimes served as well.
Many railway station is famed across India for the vada
pavs available from vendors on the platforms
 This is the business which require less investment and
gives higher returns in small time.
 This returns could be further invest for growth of
business.
INVESTMENT
Initial investment is less
 Place
 Machinery
 Manpower
 Raw material
STRENGTH
WEAKNESS
OPPORTUNITY
THREAT
Competition

NEW
PLAYER
INDIRECT COMPTITION
MARKETING MIX
PRODUCT
Core product- VADAPAV
Product Variation: Variety in products
Chole vada pav
Vada usal
Cheese vada pav
continuously innovation of products
PRIZE
 The most important part of marketing mix
 Price determines profit of the product
 Pricing decisions should take into account profit
margins and the probable pricing response of
competitors. Pricing includes not only the list
price, but also discounts, financing, and other
options such as leasing
• Special offer such as happy meal ,Value meal
Combo meal
Prize for simple vadapav is 6 rupees.
For various types prizes varies
accordingly
e.g. for cheese vada pav prize is 10.00
rupees
Or for shezwan vada pav its 20.00rupees
PROMOTION
PLACE
Fullyowned outlets :- Directly selling from
main shop
Franchise owned outlets that does selling
from different places
Product should be available to the
customer at the right place, at the right
time and in the right quantity
Offers hygienic environment good
ambience and great service
PACKAGING
Packaging should be attractive
Should be hygienic
Should be simple to open
Durable
 Summary of marketing mix
Product Prize Promotion Place Packaging
Functionalit List price Channel Easily Attractive
y Discounts members accessible Hygiene
Appearance Allowance Channel Hygienic Simple
Quality s motivation Home Durable
Brand Market delivery
Clean
coverage
Service/
Locations
Support
Service levels
SEGMENTATION
 Demographically :-
1]Cater to kids
2] youth
3]Urban upper & Middle class families.

 Geographically :-
1]Mostly in urban towns and cities
2]Later to be open in 2 and 3 tiers cities
3]Mostly situated near station, malls, school, college, dependent
franchises, commercial places like office areas etc.

 Psychographic:-
1]Place to sit comfortably and having some conversation
2]Place for Business
 TARGETING POSITIONIG
DIFFERENTATION
TARGET MATKETS
 Initial focus on Metros, Malls, Multiplex, stations & colleges, business town
(like nariman point, BKC)
 Exposure to verity in vada pav.
 Target people is younger people. (office, college, school, worker.)

 All Income Groups.

POSITIONING
 “Bindaas – Jhakaas – Timepass”
 “Quality hai to sirf … vada pav hai.”
 “You test it…. you love it”
DIFFERENTATION
 Highlighting Brand, Food & Variety
 Quality
 Test
CONCLUSION
In today's world everyone is in hurry and
busy. No one is having time to even have
food. Everyone is looking out for fast
food. And vada pav is the best option for
them as every one loves vada pav. If given
good quality and hygiene vada pav can
make good business
Bibliography

www.google.com
www.jumboking.com
Marketing management book by Philip
Kotlar
www.scribe.com
www.goli.com
Thank you