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Ent300 Module 04 Business Opportunity
Ent300 Module 04 Business Opportunity
Ent300 Module 04 Business Opportunity
PM Baharudin Ismail
PM Roslan Ab. Rahim
Mohamed Husny Basir
WHAT IS OPPORTUNITY
Opportunity is defined as a
situation that enables an
entrepreneur to offer marketable
products or services to interested
buyers or end users
TYPES OF SITUATIONAL FACTORS
• Product or service is still not in
existence
Opportunity identification
is a process that involved
the search for and
discovery of business
opportunities
APPROACH TO OPPORTUNITY
IDENTIFICATION
• Economic forces
• Social forces
• Technological advances
• Political and regulatory statues
Examples of How Changes in the Environment Provides Openings for
New Product and Service Opportunities
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