PRESENTATION Of

Marketing Application &

Practices

Assigned By
Mr. Sanjog Kakde

Prepared By
Suraj Devre
Sandip Raut
Reema Singh
Nikita Deshmukh
Index
Introduction
Industry
Company
Marketing Mix
STP
Swot
Future Plans
Introducing
In this fuel starving era a bike with
no fuel consumption.
A completely environmental
friendly vehicle with no pollution.
The one which you have always
dreamed of.
Here it is the NO PETROL-YO
BIKE.
Automobile Industry
Automobile industry is one of the fastest
growing industry.
Day by day new vehicles are being
introduced in market.
The limited reserves of the biochemical fuel
is diminishing at a constant rate.
In such a tough time a Bike with no fuel
consumption is really great.
Company
ELECTROTHERM

This is the 1st company to introduce a no petrol

bike in to Indian Market.
It
was established in 1983.
Having its headquarter in Mumbai.
ONE LOOK OS ENOUGH TO SEE THE
DIFFERENCE

N OL OGY
ERY TE C H
ATT
R AL PHA B
WAVE

GREEN TECHNOLOGY
ENVIRONMENT RANGE OF 2 WHEELERS

H TO A
W IT C
O S E R Y WAY
ADYT
T T
GET A BA
RE
Y ,
E N WA
GRE
Marketing Mix
Product
Price
Place
Promotion
Product
The only bike running on Indian Roads which do
not consume petrol.
So no matter how high the petrol rate goes.
No environmental pollution.
Very light weight and easy to operate.
No need of juggling up with gears.
Product (Continued)
No noise pollution.
A very smooth and free drive to save you from being
stuck in traffic.
Highly durable with specially designed fibers.
Available in range of color.
Price
Mainly targeted for middle class people,
available at very cheaper rates.
Whatever be the rate of petrol your monthly
budget would not exceed.
Accessories are also cheaper as compared to
other bikes.
Price (Continued…)
MODEL AMOUNT(Rs.)
YO EXL ER 47,000

YO Xplor ER 45,000

YO SPEED 43,000

YO Electron ER 41,000

YO Smart 35,000

YO Style 27,000

YO Cycle 18,000
Place
A proper distribution channel is being framed all
over the country including its major metros.
Easily available on all the automobile retailers
as well as exclusive distributors shop.
Temporary shops are also placed wherever any
big programs are being organized.
We also have a wide distribution channel in
small towns.
Promotions
PRINT
2 insertion /week
 1 in Mainline
 1 regional print
TV
5 Mainline Channel
 3 General Entertainment Channel
 1 Regional Satellite Channel
 DD channels
RADIO
Radio Spots
Outdoor
Hoardings
ACTIVATION
Sales Promotion Activity
PROMOTIONAL
ACTIVITIES
Digital Space
 Website Banners ads: Impress with banner and direct to Pleasure
Community online.
 Community tie-up with Sunsilk Gang of Girls.
 User generated Content on Female Blogs
 Search engine Ads Google – Yo Bykes
 Promote offers through SMS’s On Women day.
 SMS icons of Yo bykes
 Yahoo Female Avatars of Yo bykes
 MSN cool zones with Yo byke Branding.
 Develop ring tones for the Yo byke Signature Tune
 Pre email pop ups.
 Viral advertising of Yo bykes
STP
SEGMENTATION
The suburban areas and town where exist
mainly middle class families.

TARGETING
The females most preferable target customers
because these bikes are specially designed as
per their needs and convenience.
POSITIONING
Mainly positioned among the middle range of
mopeds vehicles like Scooty Pep, Activa etc.
IMPLEMENTATION OF FUTURISTIC RANGE OF DREAM MACHINES

Yo Explor Yo
Electron
STRENGTH
The biggest strength of the Yo bykes is its
battery which is more durable
It doesn’t need any fuel to run a bike
Any one ride it easily
Protect environment from pollution
Saves petrol
Its weight is low
 WEAKNESS
Competitors has strong promotional activities like
Scooty Pep , Pleasure, Honda Activa etc.
 Customers are offered better alternatives by the
competition

OPPORTUNITIES IN THE MARKET

It has so much opportunity in market because of
its unique feature that is the No Use of Petrol
It can capture all the market due to its various
models
THREATS

High competition in market

Foreign competitors
Future Plans
Thinking of launching a bike using solar heat as fuel.
No petrol or Diesel cars and even trucks.
Yet many other models of various range in the same
bike are yet to come.
A bike with gear and which would be MALE
absolutely.
TH A N
K Yo u