The World

of Media and
Information
Literacy
OOIIAUMMNNTCC
• Communication
• Refers to people or groups of people
imparting or changing messages
through speaking, writing , gestures,
or even using other symbolic forms by
utilizing a variety of channels for
sending and receiving.
EEASSSGM
 • Massages
• Refer to any form of communication
(information, feelings, and ideas) passed or
transmitted using a channel. A collection
of symbol that appear purposefully
organize to those sending or receiving
them.
AOEEILNNTSRRP
COMMUNICATION
• Interpersonal
Communication
• Is a form of communication that
involves two to three individuals
that interacting through the use of
their voices and bodies.
 EEAIDDTM
INTERPERSONAL
COMMUNICATION
• Mediated Interpersonal
Communication
• Communication also comes from this
form when you cannot and need to
talk face-to-face. Through the use of
devices such as pen, telephone or
computer you can talk to someone.
 AMSS
CCIIAOOUMMNNT
• Mass Communication
• Term used in communication to
create, produce and disseminate
media text to mass audience.
AAAOOIILRGNNTZ
COMMUNICATION
• ORGANIZATIONAL
COMMUNICATION
• This type of interaction is applicable in
work environment. The messages flow
through faculty meetings,
memorandum posted in the bulletin
or sent through e-mail, or in
conferences and seminars.
 IUCBLP
CCIIAOOUMMNNT
• Public Communication
• Involves one person
communicating to a large number
of people face-to-face.
 Eight Elements
in the creation of massage
• Source
• This is where the message came
from.
• Encoding
• The process by which the message
is translated so it can be
transmitted and communicated to
another party.
• Transmitting
• The actual act of sending
message.
• Channels
• Are the lines that enable the act of
sending or transmitting.
• Decoding
• The reverse of encoding. Decoding
is the process by which the
receiver translate the source’s
thoughts and ideas so they can
have meaning.
• Receiver
• The one who gets the message
that can be individual or an
organization.
• Feedback
• Is the response generated by the
message that was sent to the
receiver.
• Noise Interference
• It’s the term used when
something interfere in the
transmittal process of message.
Activity
• Guide Questions:
• 1. Where is the message
coming from?
• 2. How is the message sent?
• 3. Who is the reciever?
• -What form did the sender use so that
the message can be transmitted to the
intended receiver?
• -Did the form of message change once
it has reached the intended receiver?
• -Did the message reach the intended
receiver? If yes did the message prompt
a response from the intended receiver?
• Make a diagram.
Presentation of
Output