Professional Documents
Culture Documents
MM Presentation
MM Presentation
MM Presentation
10
Akash Kajre | PGP/21/006
Ganesha | PGP/21/017
Shubhathara| PGP/21/051
Topic:
Online Grocery Shopping
Theoretical
Introduction Problem Definition framework & Data Analysis Conclusion
Analytical model
Mathematical model:
Attitude to buy groceries online = a0 + b1PEOU + b2PU + b3SN
Theoretical
Introduction Problem Definition framework & Data Analysis Conclusion
Analytical model
Factor Analysis
Online Grocery Shopping is/might be easy-to- 0.715 Further regressions will be done
use.
by combining the PU and PEoU
It is be easy to become skillful at using Online 0.884
Grocery Shopping. variables.
I will adopt Online Grocery Shopping if my 0.909
friends/relatives use it. New Mathematical model:
I will adopt Online Grocery Shopping if it is 0.857 Attitude to buy groceries online
popular in my community
= a0 + b1 ( PEOU + PU)+ b3SN
Cronbach's Alpha 0.841 0.726
Theoretical
Introduction Problem Definition framework & Data Analysis Conclusion
Analytical model
Attitude
Intention