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  • SWOT Analysis of NIKE: Strength Weakness

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    Jov E. Alcanse
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    This document summarizes the SWOT analyses of Nike and Adidas. For Nike, strengths include its strong brand image and global network, while weaknesses are labor issues and limited developing market presence. Opportunities lie in improving practices and expanding markets, while threats include competition and imitation. For Adidas, strengths are its legacy, portfolio, and finances, while weaknesses are premium pricing and outsourcing. Opportunities include market and product expansion, while threats comprise competition, suppliers, regulations and new entrants.

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    SWOT Analysis

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    This document summarizes the SWOT analyses of Nike and Adidas. For Nike, strengths include its strong brand image and global network, while weaknesses are labor issues and limited developing market presence. Opportunities lie in improving practices and expanding markets, while threats include competition and imitation. For Adidas, strengths are its legacy, portfolio, and finances, while weaknesses are premium pricing and outsourcing. Opportunities include market and product expansion, while threats comprise competition, suppliers, regulations and new entrants.

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    7 views2 pages

    SWOT Analysis of NIKE: Strength Weakness

    Uploaded by

    Jov E. Alcanse
    This document summarizes the SWOT analyses of Nike and Adidas. For Nike, strengths include its strong brand image and global network, while weaknesses are labor issues and limited developing market presence. Opportunities lie in improving practices and expanding markets, while threats include competition and imitation. For Adidas, strengths are its legacy, portfolio, and finances, while weaknesses are premium pricing and outsourcing. Opportunities include market and product expansion, while threats comprise competition, suppliers, regulations and new entrants.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
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    SWOT Analysis of NIKE

    Strength Weakness
    1. Strong brand image 1. Labor controversies
    2. Rapid innovation process 2. Limitations in the product mix
    3. Extensive global production and 3. Limited presence in developing markets
    distribution network 4. The retail sector is very price sensitive
    4. Very competitive organization

    Opportunities Threats
    1. Improve labor/employment practices 1. Tough competition
    2. Improve the product mix 2. Rapid technological innovation
    3. Increase market presence in developing 3. Imitation
    countries 4. Internal nature of trade
    4. Product development
    SWOT Analysis of ADIDAS
    Strength Weakness
    1. Legacy & heritage 1. Premium price range
    2. Diversified portfolio 2. Outsourced manufacturing
    3. Strong financial position 3. Limited product line
    4. Branding by creating touch points with 4. High cost structure
    the community

    Opportunities Threats
    1. Changing lifestyle 1. Competition
    2. Market development 2. Supplier dominancy
    3. Expansion in product line 3. Government regulations
    4. Increasing demand of premium products 4. New competitors entering the market

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