BRANDING OF

MOBILE PHONE
COMPANY PROFILE
 Lemon is the brand marketed
& distributed by Fastrack
Communications Pvt. Ltd,
and encouraged by Pacetel
Communications Pvt. Ltd.

 Fastrack communication
private limited was formed on
June 09,2008 as one of the
major players in telecom
industry.
 VISION & MISSION
• To make every Indian a part of
mobile revolution.
• To create respected telecom company
that will help India transform its
rural population.
• Provide stylish, feature rich phones at
reasonable prices.
• Focus on superior after sale service
with a sound service network of
franchisees, collection center and
online data support systems to
achieve turn around time within 24
hours.
• Strict quality assurance policy is followed by the
company.
• Ensures that users have the best phones power
packed with a lot of features such as slim and
stylish QWERTY phones, camera phones,
phones with a longer battery life, GSM and
CDMA phones as well.
Some upcoming Unique Features:-
• 1500mAH-2000mAh battery
• 25-30 days of battery back up
• Huge Talktime
• Dust Resistance Handsets
• Scratch Resistance screens
• Support Vernacular Languages i.e.Hindi
Calendar etc.
 Lemon's products range from
basic low cost phones to high-
end phones with Dual SIM
cards, TV, GPS and other
features.

 Lemon is dedicated to
continuous optimal designs,
quality improvement and
excellent services.
• To cater to the needs
of the growing Indian
market FCPL has
established twelve
regional offices and
more than 150
service stations all
across India .
• Lemon Mobile phones
are affordable mobiles
with decent features.
• Lemon Mobiles is
quickly scaling up its
product portfolio to
offer consumer a
greater choice of
exciting devices at
really affordable prices.
Product variation with respect to price
Model Price
Lemon Duo 309 mobile Rs. 2300
Lemon Duo 349 mobile Rs. 3000
Lemon IQ 303 mobile Rs. 2300
Lemon Trio 320 mobile Rs. 3500
Lemon Duo 402 mobile Rs. 3200
Lemon iQ 505 mobile Rs. 3800
Lemon iT 717 mobile Rs. 5000
Lemon iQ 707 mobile Rs. 4400
Lemon Duo 411 mobile Rs. 3600
Lemon Twin 220 mobile Rs. 4650
Lemon Duo 2510 mobile Rs. 2050
Lemon Duo 401 mobile Rs. 3200
Lemon Duo 404 mobile Rs. 3500
Lemon Duo 329 mobile Rs. 3350
Lemon Duo 301 mobile Rs. 3800
Lemon 339 mobile Rs. 3000
Lemon Duo 128 mobile Rs. 2500
Lemon Duo 211 mobile Rs. 2200
Lemon Duo 202 mobile Rs. 3500
Lemon Duo 201 mobile Rs. 2500
Lemon Duo 205 mobile Rs. 3200
Lemon Duo 818 mobile Rs. 3550
Lemon Vcall 818 mobile Rs. 4500
Lemon Vcall 128 mobile Rs. 2500
Lemon Vcall 329 mobile Rs. 3100
 STRENGTHS
• High Quality
Product
• Lower Price
• Latest Technology
 OPPORTUNITIES

• Untrap rural sector

• Targetting lower segment
• Large growing market
• Growing urban income and
population
 THREATS
• Micromax
• Zen
• Spice
• Karbonn
• Lava
1. Multiple tie-ups with best global
venders.
2. To provide stylish, feature rich & best
techno loaded phones at reasonable
prices.
3. In house PAN India Supply Chain
Network.
4. Company owned After Sale Service
Network.
• The brand guarantees top quality
products, latest technology, regular
supply, dependable services, and
customer demand through:
1. Professional Brand Building through
Multi Level Marketing .
• Team members helped set up
Pacetel communications, which
achieved Rs.100 crore turnovers in
3 years and has become a key
partner of Bharti Airtel and
Vodafone.
• Awarded ‘BEST SERVICE PARTNER’
by Airtel in 2 years ,in a row.
• Beaten competitor’s viz. Beetle and
Micromax to become No.1 supplier
of Fixed Cellular Terminal and Fixed
Cellular Phones for Airtel across 23
circles with over 80 % share of
business.
Promoted by Fastrack Communications
Launching Android 1.6 mobile phone
With model name P1 – Professional1.
Will be worlds first dual SIM Android
mobile phone. P1 will also include feature
such as push mail
 CONT……
• Lemon Mobiles has partnered
with mig33, the world’s largest
mobile-first community to
offer chat and social
networking services through
their mobile handsets. .

• Lemon will preinstall mig33 on

all mobile handsets compatible
for accessing internet.
 PRESENTED BY: Priyanka Kumari
Issha Marwah
Deepika Arora
Sagar Mitra

Harjindar Pal Singh