Introduction

Electronic arts, Inc. (EA) is an

international developer, marketer,
publisher and distributor of video
games. It is a leading global interactive
entertainment software company.

It develops, publishes, and

distributes interactive software
worldwide for video game systems,
personal computers, wireless devices
and the internet.

EA's most successful products are sports

games published under its EA Sports Label,
games based on popular movie licenses such
as Harry Potter and games from long-running
franchises like Need for speed, Medal of
honor, The Sims, Cricket and Burnout .

EA markets its products worldwide under

some Brand Logos:
> EA Sports™
> EA Games™
> EA Pogo™
> EA Mobile™
 History
EA was founded and
incorporated on May 28,
1982 by Trip Hawkins.
EA got it name from the
phrase “Electronic Artists”.

In 1991, EA's established a joint-

venture technology company,
3DO Inc.
Early 2000s, EA had become
one of the world's largest third-
party publishers.
 Promoter Owners

Board of Directors –

Leonard S. Coleman, Jeffrey T. Huber , Gary M. Kusin, Geraldine Laybourne, Gregory

B. Maffei, Vivek Paul, Lawrence F. Probst III (Chairman of the Board), John Riccitiello,
Richard A. Simonson (Lead Director), Linda J. Srere .
 Achievement and Present Scenario
In the current year EA had
27 titles that sold more than
one million units.

EA supports the Entertainment

Software Ratings Board (ESRB)
and game ratings as a founding
member of the ESRB.

EA has signed David Beckham for

EA Sports, John Madden for
Madden NFL 11 as Brand
Ambassador.

EA wins four "Best of E3" Game Critic

Awards for Need for Speed Hot
Pursuit, NBA JAM, Star Wars :
The Old Republic, Rock Band 3.
 Brand Labels
EA Games —
Home to the largest number of studio and
development teams, this label is responsible
for action-adventure, role playing, racing and
combat games like Need for Speed,
Battlefield, Dead Space and Mirror's Edge etc.

EA Sports —
Publishes all the realistic, casual, and
freestyle sports-based titles.
Including FIFA Football, Madden NFL,
Tiger Woods PGA Tour and Rugby.

EA Play —
EA Play Label creates and markets games
and experiences that are easily accessible,
inspire creativity and fun. Trivial Pursuit,
G.I. Joe, and Littlest pet shop.

EA Interactive —
Includes EA's Pogo.com
online games service, Playfish
and EA Mobile.
 Other Actions
Popular Platforms —
PC Games, Wii, Nintendo,
Xbox, iPhone, Play Station,
Atari …..etc.

Popular Games and Series—

Need for Speed Series, The
Sims Series, Cricket, Rock
Band, Medal of Honor …..etc.

2010 Release —
Harry Potter and the Deathly
Hallows: Part I, Grand Slam Tennis
11, Skate 3, My Sims Sky Heroes
…..etc.

2011 Release —
Dragon Age 2, Alice: Madness
Returns, Crysis 2, Dead Space
2 …..etc.