Rihanna –

Good Girl Go
ne Bad Live
Analysis
Of DVD cov
er
 Track list

Back cover
image

Main
title
Tagline

Spine
Title

Main Image

website
Billi
ng
Technical block Format logo
specification
s and Running
time
Special Features
/ Track list
Main Title :
Ke y E le m e nts ..
The two titles on the main cover are ‘Rihanna’ and ‘Good Girl Gone Bad Live’. The artists name is usually
large in order for the audience to see as they will recognise the artist name and be attracted to it. The
font of the artist name is simple and basic, this is effective for the target audience as it is clear for
them to read.

Tagline :
The tagline, ‘Good girl gone bad live’, refers to her album ‘good girl gone bad’ fans of Rihanna will know this
which will appeal to them therefore they will buy it so they can see all the footage of her live show.

Main Image :
The main image dominates the cover of the DVD which mainly happens in all DVD covers. Also, the tagline,
‘good girl gone bad live’ links well with the main image as her whole image has changed compared to her
before, also with the image being a LIVE photo the audience immediately get an idea of her on the stage,
which attracts them to watch the DVD more.

Special Features / Track list :

On the front cover the audience get a description of ‘special features’ this appeals to audience as they get
something more which is effective as they would want to know/ see more about there favourite artist.

Spine Title :
The spine title is an important element which all DVD’s use, as it makes easier for the audience. This is
used in order to help the audience find the DVD without taking it out from stack.

Track list :
The track list on the back cover is very important as it allows the audience to know what they expect to see
her perform on the DVD. This is relevant as it gives them a little knowledge of what they will see.

Back Cover Image :

The back cover image is also taken from a live performance, and from the umbrella’s from her dancers, the
targeted audience will immediately know it was taken from the performance of her song ‘Umbrella’. The
audience will know from the image itself that this is a song she will cover without reading the track list
which is effective as they may want to see this specific song being performed.
Rihanna – “ Good Girl Gone Bad
Live ”
0 The event being captured is a live Rihanna tour for her new album
‘Good Girl Gone Bad’.
0 The DVD is targeting people who are in to the RnB genre, also
predominately females. The main people who the DVD is targeting
are Rihanna fans as they are most likely to buy the DVD. Also,
fans who were not able to attend the tour will be targeted,
therefore they wont feel as they have missed out on the tour.
0 The cover revels to the audience that Rihanna has in fact changed
her whole image, hence the title of her tour and new album ‘good
girl gone bad’. We see Rihanna in a black, leather, revealing
outfit. Having her wearing black, a colour which portrays being
‘bad’, and leather signifies to the audience she has actually
gone from a ‘good girl’ to a ‘bad girl’.
0 The DVD cover represents her music and her music video’s,
especially the back cover image. People who may have only seen
the ‘Umbrella’ video once, will immediately know that that
performance is to her song ‘umbrella’.
 Cediges
The inside of the This is a Digi-Pack
Digi-pack which promoting the band
are on either side ‘Cedigest ’ and their new
of the cd & there The lyrics could be from the album.
are lyrics on it.
t main songs on the album and
these lines also are
promoting that song by
having

We see
this
symbol
used on
the
outside of
the cover
and once
again on
the inside.

This is the track

However the Artist name is not listing and we can
very visible against the see the colour
Lyrics from one background and the typography is beige has been
of the bands Front cover with an quite small, the image is the carried out
songs image and blood which main focus on the cover. throughout the
runs through the digi- This indicates that the artist digi-on all the
pack with blood wanted the image to be the main covers.
splattered on some of focus as its two hands covered
the other colours. The in blood this will get a
theme is carried reaction from people, good or
throughout bad and draw them to the
product.
 “Cedigest”
0 The artist is called Cedigest and they are branded by the
image of the bloody hands which can also be seen on
other products by them.
Regarding the Digipak, the theme of blood runs
throughout the covers, with blood splatters shown.
The digipak is constructed in a way in which it can be
opened up into 6 pieces. It is made from hard cardboard
and folds up to be as small as a cd case.

The dvd is targeting a group which like metal music

such as this and we can tell this by the dark colours
used, the images of the bloody hands and the blood
splattered.
The image the cover gives the audience the message
that the music video/performance will be dark/ fast
paced and with lots going on.
 The back Institutio Has a clear title
cover also n Logo of the artists
included name, so the
Includes a bar screen shot audience are
code which is a of the actual aware of who it
necessary thing performances is
that has to be within the
included within DVD
a DVD digipak.

Front Cover
main image is
Back Cover Which of Michael
included himself , looks
information of as if its has
what is included been screen
within the DVD shot from the
for example a DVD itself
track list of because he is
song that will singing within
be sung within. the image.
This may appeal
to the audience
because they may
enjoy that song Format
and may never Logo
have seen him
perform live
therefore a DVD Gives details
is a way for of what the
them to DVD is about,
experience it Tells the In this case
Billings location of where it’s the
Block the event look Victory Tour
place (Dallas) (some of the
This may appeal target
to people who may audience may
have gone to the have been at
actual event that event )
itself
The Jacksons – ‘Victory Tour’
Live in Dallas

The artist within my digipack is MichealJackson (or the Jacksons) and they are
branded mainly by the images/ screenshots that are included on the cover of
the digipak.
The digipack is constructed in a very simple way, for example not much

information is included within the front or back cover of the digipack and the
images that are used through out the product are mainly screen shot from
what I assume of the live concert and performances within the actual DVD
itself.
I have chosen to do this digipack because it has given me a very clear idea of

what may need to be included within our own product that we will be
producing. It has also shown me that the most simplest of things can be very
effect to its target audience.
The DVD itself I think itself is targeting people that may have been at that actual

even itself or people who did wish to go to the concert but were unable too.
The message that I feel that the cover gives to the audience is that the artist

has a genuine passion for music and performing mainly by snap shops that
are shown in the cover, this may because you are able to see the emotion on
this face and also see that the artist is genuinely enjoying himself. It also
shows that he is a very performing artist in person and also in music video’s.
0