Presented By:

Karan Garg
Rajiv A
Jinu John
Megha Garg
Shivani Jain
Anuj Saini
Mayank Joshi
Swati Gupta
Ritesh Meena
 Where there are a large number of players in
virtually every kind of business, it is essential
that you are well known for what you do and are
frequently heard doing what you are known for.
 That is exactly what a press release could
accomplish for you. By creating newsworthy
situations, you give the press an opportunity to
showcase the achievements of your business.
 A press release, news release, media release, or
press statement is a written or recorded
communication directed at members of the news
media for the purpose of announcing something
claimed as having news value.
 Typically, they are mailed, faxed, or e-mailed to
assignment editors at newspapers, magazines, radio
stations, television stations, and/or television
networks.
 Release Time:- It tells the journalist or editor receiving
it when the information in the release can be made public.
▪ FOR IMMIDIATE RELEASE
▪ EMBARGOED UNTIL (with the release date listed afterwards)
▪ Contact Information:- Full name of the appropriate
media contact person, their phone number, and their
email address, website URL should also be added, and
a mailing address can be added optionally.
 Headline :- Headline should focus on the news angle
with appropriate mixture of cuteness. It needs to convey
your general news and grab the interest of the reader right
away.
 Subheading / Summary:- They each serve the
same purpose - to expand upon the news very generally
mentioned in your headline.
 Dateline:- It includes the date the release is being
distributed, as well as the hometown or nearest
metropolitan area of the company or individual presenting
the news to the media.
 Opening Paragraph:- Should start on the same line
as the press release's dateline, and expands upon the
headline by answering the following questions briefly: who?,
what?, when?, where?, and why?

 News Release Body: Body of news release should

include supporting details, statistics, or background
information, quotes. It should follow the basic inverted
pyramid writing style of journalism, where the most
newsworthy information is offered first, with a trickle down
effect through the least newsworthy supporting details.
 Boilerplate : To provide background information to
journalists, giving them a better idea of who the issuing
source of the news is. It includes "about us" paragraph
regarding the person, company, or organization
presenting the news.
 Call to Action: This is very often just a line such as "For
more information about Company ABC or this particular
news story, please contact Contact's Name at contact's
phone number.”
 Closing: Different symbols you can use to close a press
release, including "###" and "-30-". If you do have a
second page, you could end your first page with
something like -more-, and if you have any addenda
attached (such as photos), you should mention it at the
end of the news release.
 Without press releases, businesses and organizations would
not be able to announce upcoming events and products,
which means it would be difficult for consumers to find out
about these events and products.
 Well-crafted press release is a big opportunity to clearly and
effectively tell a company's story.
 Press release is important to tell a company's story to the
appropriate audiences. It should be written clearly and
without hyperbole.
 In this environment, many constituencies look for and read
press releases (not just press and analysts) and this can be
helpful to companies on many levels.
 Pressreleases are one of the best sources to get
authentic backing about your product and
service.
 Pressreleases have more credibility among all
the other publicity methods.
 Press release services can help with all of the
components involved. They can provide
professional, experienced writers to put the right
’spin’ on the communication to show it in the
best light, and in the most interesting and
compelling way to connect with the media.
 Be careful that you send a press release only to those with whom
you have an exisiting relationship.
 When you send a press release, make sure it is targeted to the
correct journalists.
 Identify editors & reporters who would be most interested in what
you have to say.
 Choose your media list carefully. If sending via e-mail, be sure the
editors & reporters accept press releases via email. Queries should
be over the phone or in writing.
 Only send your release to one person per news outlet.
 Brevity is not only allowed, it is encouraged and rewarded. It
shows you respect the time of busy editors & reporters. If they
require more information, they will ask.
 General News Release
Includes news that must be disseminated to the media people.
The goal of this type of press release is to generate interest,
coverage and exposure for the company that distributed the
press release.

 Launch Press Release

A launch press releases is more urgent or timely, and its main
purpose is to create a buzz regarding a launch -- whether it's
about launching a company, organization, website or some sort
of initiative.
 Product Press Release
It typically include product specs. It is used if you are launching a
new product, your product wins an award, reaches a milestone,
have to be recalled, or if a new or upgraded version is released. It
is more effective when it includes a photo or several photos of the
product.

 Executive or Staff Announcement News Release

Used if there are staff changes in the company, particularly if
these changes involve high management levels. It contains
biographical information to support the information.
 Expert Positioning Press Release
This type of press release can focus on a company report and
include statistics or results. It can also include news from
another organization and other supporting information.

 Event Press Release

It clearly lay out to members of the media the 5Ws -- who,
what, when, where and why. You would distribute an event
press release with the hope that the media will make your
event known to the public.  
 Make sure the information is newsworthy.
 Tell the audience that the information is
intended for them and why they should
continue to read it.
 Start with a brief description of the news,
then distinguish who announced it, and not
the other way around.
 Ask yourself, “How are people going to
relate to this and will they be able to
connect?”
 Make sure the first 10 words of your release
are effective, as they are the most
important.
 Avoid excessive use of adjectives and fancy language.
 Deal with the facts.
 Provide as much Contact information as possible:
Individual to Contact, address, phone, fax, email, Web
site address.
 Make sure you wait until you have something with
enough substance to issue a release.
 Make it as easy as possible for media representatives
to do their jobs.
 You need to build a media list. Start local
and small. Local and/or small media are
most likely to be interested. Besides, a lot of
the larger media outlets scan the little guys
to find stories to pick up.
 Try newspapers, trade journals, topic
specific magazines, websites, radio shows,
television show.
 Don't send your release to just anyone, or
you could be accused of spamming.
 Always remember to get specific contact
information for your press release.
 Familiarize yourself with the
editor or reporter's work. Find out
the method he/she prefers to
receive press releases. Don't
automatically send them by
email, some will prefer mail or
fax. Find out their deadlines.
 If you are sending your release by
email, never send an attachment.
Copy and paste your release into
the body of the email. Never send
a bulk email. Address emails
individually
 DO have your press release written by a pro (or
learn how to do it yourself).
 DON’T overlook paid press release distribution
sites. For ex: PRWeb.com or WebWire.com.
 DON’T submit to dozens of free press release
distribution sites.
 DO take advantage of social media tools.

 DO publish your press release on your own

website
 It is best to send your news release early
in the day and you will have a better
chance of getting your story noticed if
your release is not sent on a busy news
day.
 For example, sending a news release out
as a major strike or natural disaster was
taking place would not be good timing.
 Monday and Tuesdays are usually busy
news days and by Friday most
assignments have been handed out as
journalists get ready for the weekend.
 Determine your audiences and
their media preferences.
 Prepare your contact list.
 Tailor your pitch to each media
target.
 Be aware of all the
opportunities for publicity, not
only the ones you initiate.