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  • Starbucks Corporation Swot Analysis 2018

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    Starbucks Corporation is a global coffeehouse chain headquartered in Seattle, Washington. In 2018, it had over 27,000 locations in 75 countries, 277,000 employees, and $22.4 billion in revenue. A SWOT analysis of Starbucks identified its strengths as its global brand recognition and loyal customer base, weaknesses as its dependence on the US market and high operating costs, opportunities in expanding its international presence and food offerings, and threats from increased competition and changes in consumer preferences.

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    Starbucks Corporation is a global coffeehouse chain headquartered in Seattle, Washington. In 2018, it had over 27,000 locations in 75 countries, 277,000 employees, and $22.4 billion in revenue. A SWOT analysis of Starbucks identified its strengths as its global brand recognition and loyal customer base, weaknesses as its dependence on the US market and high operating costs, opportunities in expanding its international presence and food offerings, and threats from increased competition and changes in consumer preferences.

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    23 views3 pages

    Starbucks Corporation Swot Analysis 2018

    Uploaded by

    tommy chadha
    Starbucks Corporation is a global coffeehouse chain headquartered in Seattle, Washington. In 2018, it had over 27,000 locations in 75 countries, 277,000 employees, and $22.4 billion in revenue. A SWOT analysis of Starbucks identified its strengths as its global brand recognition and loyal customer base, weaknesses as its dependence on the US market and high operating costs, opportunities in expanding its international presence and food offerings, and threats from increased competition and changes in consumer preferences.

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    © All Rights Reserved
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    STARBUCKS CORPORATION

    SWOT ANALYSIS 2018


    Company Background
    KEY FACTS
    Name STARBUCKS CORPORATION
    Founded March 31, 1971
    Industries served Restaurants (Coffeehouses)
    Geographic areas Worldwide (27,339 coffeehouses in 75 countries)
    served
    Headquarters Seattle, Washington, United States
    Current CEO Kevin R. Johnson
    Revenue (US$) 22.387 billion (2017) 5% increase over 21.316 billion (2016)
    Profit (US$) 2.885 billion (2017) 2.4% increase over 2.818 billion (2016)
    Employees 277,000 (2017)
    Main Competitors Caribou Coffee Company, Costa Coffee, Dunkin' Brands Group, Inc., Green Mountain
    Coffee Roasters, McDonald's Corporation, Nestlé S.A. and many other restaurant chains
    and coffeehouses.
    What is SWOT ANALYSIS
    • It’s a study undertaken by an organization to identify its
    internal strengths and weaknesses, as well as its external
    opportunities and threats.

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