i-MAX Leisure Pvt.

Ltd

“Maximize Your Life With Us”

I – MAX Leisure Pvt. Ltd.
 Preface
 i-MAX Leisure Ltd. Is pioneer of multiplex theatres
in Gujarat.
 i-MAX offers HD quality of pictures, that are
unique movie theatre holding multiple source at a
time at different places.
 We are also in contract with UFO
 i-MAX offers bouquet of films along with high class
viewing experience
 i-MAX screens Indian cinemas and international
cinemas also
 Regional Films and Animated Films will
also be screened.
 i-MAX owns four multiple theatres with 12
screens in Gujarat which are as Follows:
- Bhuj
-Mandvi
-Junagadh
-Somnath
We Offers :-
 World class Acoustics
 World class Projection
 Online ticket booking
 Highly Spacious area
 Different classes of comfortable sitting
 Snacks outlets
Gaming Zone
Scary House
Parking Lot
Discotheque
Catering
 Eco friendly arrangement
 Special Discounts
 Promotional Offers
 Fully automated Box Office with
computerized ticketing system
 Vision :
Our Vision :
A significant in the National Entertainment Industry and a
brand of choice, and providing customer delight
continuously.
Values:
C.R.E.A.T.E
C – Care for customers
R – Respect for associates
E – Excellence through team work
A – Always learning
T – Trust mutually
E – Ethical values
Objectives:
 We partners decide to establish a business
related to entertainment.
 We want to provide entertainment to all people
specially youth and children.
 So, we decided to establish a chain of multiplex
theatres.
 As we all know the main purpose of any business
is to earn profit.
 Apart from monetary purpose, we want to create
unique brand image in entertainment industry.
MARKET RESEARCH:
 Observing on Indian film and theatre, we found
that about 855 films are produced annually
fetching about 500 cr. and this is expected to
grow.
 As per our observation there is no competition
in market.
 Half of the location are tourist spot.
 These location earn benefits for the company by
some government policy.
Planning
 What to do?
 We planned to establish a multiplex theatre
in 4 different cities in Gujarat.
 Where to do ?
 we are planning to build multiplexes in four
different cities of Gujarat.
1. Bhuj, Near hill garden, 80 feet ring road
 2. Mandvi, near Ram krishna high school,
wind farm road.
3. Junagadh, near global Eng. College
4. Somnath, on by pass, near safari resort
 When to do?
We are going to start project from 1st
January,2010. And our glorious
inauguration
 How to do?
As we believe in the best we want luxurious and
modern infrastructure. So, we appointed a reputed
construction company named JPEE. Construction.
For furniture we have been in contracted with
Delhi Furniture Pvt. Ltd.
We will import projector having capacity to project
1080pixels High Definition picture, and our sound
system will be 7.1 dolby digital prologic II,
 and we will have 70mm wide screen, and
as a part of electricity problems, we will set
a generator having capacity of 64KV to
avoid inconvenience due to power cut.
 For gaming zone we have purchased 4 PS-
3, and set up Bowling zone ,pool table, etc.
 And we are in contract with catering for
food courts.
Organization:
MANGER

SUPERVISOR SUPERVISOR

Operator Technician Gaming zone Security Scary house Parking Disco

Lot Theque
Staffing:
Managers 5
Supervisors 8
Operator 6
Technician 6
Gaming Zone 12
Security 24
Scary House 12
Parking Lot 8
Discotheque 8
Others 20
Recruitment

No. of employees
110

Skilled employees Unskilled employees

25 85
 Recruitment Criteria
 Skilled Employees:
Qualification And Experience

 Unskilled Employees:
From the local area
Advertising
 Local News papers
 Hoardings
 Local News channels
 Promotional events
Financial Analysis:

30%
42% ow ner's capital

hdfc

icici

28%
Owner’s capital: Rs. 8,19,00,000
Bank loan:
HDFC:(12%) Rs. 7,64,40,000
ICICI:(11.5%) RS. 11,46,60,000
Total investment: Rs. 27,30,00,000
7
6
5
4
3
2
1
0
 From above calculations, estimated cost of
each multiplex theatre:
Bhuj Rs. 7,34,00,000
Mandvi Rs. 6,61,00,000
Somnath Rs. 6,50,00,000
Junagadh Rs. 6,85,00,000
Total: Rs. 27,30,00,000
SWOT Analysis:-
Strength:-
 No competition with multiplexes.
 Vibrant and multi cultured areas.
 High degree of professionalism and corporate ethics.
 World class technology.
 Our locations have fastest growing tourist market in
India.
Weakness:-
 Capital intensive business.
Opportunity:
 Gujarat is one of the most growing state of India
 One of the Largest economic state in India.
 Excellent investment opportunities in Gujarat
retail sector and allied sector which sure high
return on investments.
Threats:
 Competition with local theatres.
Thanking you……….