Media and Information

Languages (Lec)
Ernie L. Balbuena, MVE
Media and Information Literacy
Learning Competencies
 Evaluates everyday media and
information presentations regarding
codes, convention, and message; and
how they affect the audience, producers,
and other stake holders. MIL11/12MILA-IIIf-
15
Produces and assesses the codes,
conventions, and messages of a group
presentation. MIL11/12MILA-IIIf-16
INTRODUCTION

Key points of Media and

Information Sources
“Language may be a source
of misunderstandings by
Marshall McLuhan, 1964”
Does the user’s/audience’s own
background or experience
affect the interpretation of
messages? How?
Is it possible that a different
individual derives a different
meaning from the message?
Explain.
 Definition of Terms
 Language - pertains to the technical and
symbolic ingredients or codes and
conventions that media and information
professionals may select and use in an effort
to communicate ideas, information and
knowledge.
Media Languages - codes, conventions,
formats, symbols and narrative structures
that indicate the meaning of media
messages to an audience.
Group Activity

Form groups of 5 to 6 members

Materials: A permanent marker and a
manila paper.
The group will identify five (5) signs and
symbols in their community that are used
to convey information (ex. for directions,
locations of attractions, others).
Presentation Guide Question

How these signs and symbols are

used to make people in the
community understand the
message being conveyed?
Guide Questions
How are symbols usually being
presented?
What is the importance of using
symbols to convey a message or
information?
How these symbols are presented in
terms of fonts, images, colors, design
and others?
Terms to Define

Technical codes include sound, camera

angles, types of shots and lighting. They
may include, for example, ominous music
to communicate danger in a feature film,
or high-angle camera shots to create a
feeling of power in a photograph.
Terms to Define

Symbolic codes include the language,

dress or actions of characters, or iconic
symbols that are easily understood. For
example, a red rose may be used
symbolically to convey romance, or a
clenched fist may be used to
communicate anger
Terms to Define
Convention - In the media context, refers
to a standard or norm that acts as a rule
governing behavior.
Messages - the information sent from a
source to a receiver.
Audience - the group of consumers for
whom a media message was constructed
as well as anyone else who is exposed to
the message.
Terms to Define
Producers - People engaged in the
process of creating and putting
together media content to make a
finished media product.
Other stakeholders - Libraries,
archives, museums, internet and
other relevant information providers.
PRACTICE

Accomplish MIL Design Framework matrix

below.

Different Philippine postcards

MIL Design Framework matrix
 ENRICHMENT
 Write a reflection paper about the previous activity using
the following guide questions:
What information codes, conventions and messages
about our country is communicated enthuse postcards?
If you are to create a postcard for a place or
organization of your choice, what technical and
symbolic codes would you use to convey important
information and create the desired impression? Why?
How is understanding of the technical and symbolic
codes contribute to media and information literacy?
Others reflection that you want to share.