Linkage of CSR to

Competitiveness

Aviva Life Insurance

Group - 2
Aviva Life Insurance Company India
Pvt. Ltd
• Joint venture between Dabur [74%] and Aviva PLC [26%]
• Aviva Plc – Parent company.
• Started Operations in July 2002
• Ranked the 11th best place to work in India.
• 3000 Financial planning advisors
• 25 branches in 22 locations
• Main activities:
– Long term savings
– Fund management
– General insurance
TRIPLE BOTTOM LINE

PEOPLE PLANET

PROFIT
BALNCE BETWEEN BUSINESS & SOCIAL
RESPONSIBILITY

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TEAM WORK

PERFORMANCE

Going further to understand

And meet people’s needs
 CSR Activities of AVIVA PLC.
• Aviva describes CSR as its corporate DNA
• One of the 1st insurance companies to produce a CSR report
• Eight Core Components:
– Standards of business conduct
– Customers
– Human rights
– Work force
– Health and safety
– Suppliers
– Community
– Environment
 CSR Activities undertaken at Aviva, India

• Aviva India concentrated on two aspects: Community and Environment.

• Focus: Supporting “Asharan Hope”
• Associated with NGO’s:
– Blind Kids
– Mentally challenges kids
– Senior citizens
– Provided day meals
– Nights schools
– Donations
– Education for office Boys
• Regions : Asansol, Vadodra, Lucknow, Bangalore, Patna, Kolkata,
Coimbatore
 AVIVA India – Issues

• How much of the CSR principle of the parent company

are applicable to AVIVA India?
• Should it go ahead with a full fledged CSR?

• At what pace should CSR be implemented?

• ‘When’ and ‘How much’ to invest?
• Will success be attributed to the fact that CSR has been in
practice?
 AVIVA India-Solutions

• The company should continue with 8 core CSR components

• Gradual and continuous implementation
• Strict implementation of AVIVA Life Insurance-India CSR
program.
• CSR Hierarchy Structure
• Auditing
• CSR should be aligned according to the size & location of the
individual branches
 AVIVA India-Solutions

• Charity begins at home:

• Subsidize policy for employees
• Standards of business conduct:
– Fair, transparent and honest business practices,
– Start “safe call” hotline
• Work force :
– Rewards and recognition
 AVIVA India- Solution

Today there exists a two-way relationship between businesses

and societies. Business affects different segments of society and
gets affected in turn. Therefore, when companies like AVIVA
(service-industry) undertakes CSR keeping in mind the various
components operating around the organization with
accountability, transparency and social and environmental
investment; it definitely helps in enhancing the goodwill,
brand image and eventually brings success in the long run.
EXHIBIT
PARAMETERS UK AUSTRALIA USA CANADA PORTUGAL ROMANIA INDIA

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Thank – you!