NATIONAL UNIVERSITY OF TRUJILLO

We make your unforgettable memories

CIPOST

AUTHORS:
 HUAMANCHUMO CASANOVA, FRANK CARLOS
 LUNA GUERRERO ANTHONY
 PEÑA GONZALES, NATALIA
 RODRÍGUEZ SANDOVAL, SUSANA
 SALINAS INGAR, CINTHYA
 ZAVALETA CONTRERAS, MARCO
• The company of parties and social events "Happy Days", offers the
receptions and events organization service. Its main market is the urban
sector of the province of Trujillo. The company is private, and It is originally
constituted by a small group of partners. It is known the expense that
families incur to make receptions or events in our society, and the lack of
organization or in some cases of knowledge to make these events.
• Uniting these two factors has seen the convenience of creating this
company, since that a personalized service would be provided based on the
client's desire, which in many cases seek to mix the traditional with the
contemporary. Our potential client would be the families that organize
their private parties for their children.
• With all this explanation we expect to have clients that can carry out their
parties with us, to the taste and satisfaction of them, meeting all your
expectations.
• Peru has been going through a process of socio-economic change,
both for globalization, as for migration. It is this second, which
motivates the creation of a company to offer the organization service
of events
• When experiencing the circumstances of the subject under study, in
the sectors of the province of Trujillo, and see the lack of organization
in events relatives, both at home and in reception halls, coliseums or
schools. The idea of creating this company was born, to give
alternative to the lack of organization in relation to the protocol, a
bad attention to the guests, an excessive adornment, a latent concern
for part of the hosts. And all this with a high expense of the resource
economic.
• General Characteristics:
• Company Name´s:
• “Happy Days”.
• Activity:
• Celebrations and Social Events.
• Sector:
• Social Services.
• Location:
• Larco Avenue stable 21.
Trujillo.
• Team of Work
• Mission
• This company offers services of organization of childish parties, directed to
the urban sector of the city of Trujillo, offering to the customers consumers of
the service: quality, efficiency and professionalism for the satisfaction of
them, strengthening of this way the constant growth of the company.

• Vision
• By the year 2021 We will achieve a local and provincial positioning, becoming
a leader in the supply of innovative services for children's entertainment,
providing comfort and satisfaction according to the requests of our
customers.
• General Objective:
• Offer a new service and original to the market put, to reach a level of high
positioning in the course of a year.

• Specifics Objectives:
• Implement new zones of recreation inside the establishment, with the end to
offer several services and satisfy to our customers, chord to the requirements
of the half.
• Undertake a strategy of continuous marketing to keep the level of sales of the
service according to the expectations of the company.
 General management
• Organization Chart
Secretary

Advertising Cleaning Services

Design Decoration Animation

Videos Security

Photographs Confectionery
 STRENGTHS
F1 Recreational games, new and insurances
SWOT ANALYSIS F2 Decoration, animation and catering
F3 Realization of the childish events
F4 Staff with experience in the field
OPPORTUNITIES SO STRATEGIES
O1 There isn't any similary company in Trujillo Marketing campaign to acquire new customers
O2 Broad growing market Implement procedures for continuous improvement
Improvement of customer relations
Digital marketing strategies in social networks
THREATS ST STRATEGIES
A1 The global economic crisis Cost savings and lower expenses
A2 Plagiarize our innovative ideas. Training in customer service
A3 Unfair competition Greater service planning
Inclusion of innovation in services
WEAKNESSES
D1 Young company in the market
D2 Does not have its own premises
D3 Lack of publicity
D4 Lack of corporate agreements
WO STRATEGIES
Implement a marketing plan to compete on price and quality
Train employees in customer service
Improvement of the planning processes of the organization of services
Increase the profitability of the organization
WT STRATEGIES
Analysis of the external image perceived by customers
Organizational performance evaluation
Optimization of the commercial and marketing area
Incorporation of new services and products
• The Happy Days has as competitors the companies: "Los
Profesionales" and "Toldos y Eventos 2000 S.A.C." who offer services
in the market of events and children's parties.
Competitors Weaknesses Fortresses
Los Profesionales  High prices.  Experience in the
 It does not have its market
own premises.  Good
 Hire staff according  Technology
to the occasion

Toldos y Eventos 2000  High prices.  Infrastructure.

 Outsource some  Experience in the
S.A.C services. market.
 Services are
contracted
separately.
 • The company will start its operations offering affordable prices, which will be
determined by the quality of the service and will be maintained to create in
consumers an equitable image between price and quality.

General 1.Personality of 1.Basic promise 1.Advertising 1.Promotion 1.Service

• Enter the market with the mark • “Happy days”
an aggressive • The consumer has to
identification campaign see to the mark of an
in order to position
attractive form, that
yourself in the target incite him to know
market, satisfying
more than the services
needs and demand. that offers, and to his
time reflect quality,
originality and
modernity.
means and • Promotional • “Happy days” offers a
guarantees a moment support campaigns ed at final service of organization
of family recreation, consumers will be of parties and events,
and entertainment for • The different channels carried out, the that includes the total
of communication
big and small. objective is not only to or partial organization,
through which will get the consumer to of agreement to the
transmit the
acquire the service requests of the
advertising messages during the period that customer, and also the
are: Press, Radio ,TV,
the promotion will last totally adapted
Internet (6 months) but also installations with green
after the end of it. areas, fields and a
small recreational park.
 TABLE No. 1: EQUIPMENT
annual Cost -
Supplies Quantity Unit cost Total cost Useful life (years) % Depreciation Liquidation value
depreciation Depreciation

Stereo 2 $ 2,000 $ 4,000 5 10% $ 200 $ 400 $ 2,000

Industrial kitchen 1 $ 3,000 $ 3,000 10 10% $ 300 $ 300 $ -

Led lights powerful $ 40 $ 240 6 15% $ 6 $ 36 $ 24

background 6
Astro Laser Led Magic $ 200 $ 400 5 10% $ 20 $ 40 $ 200
Ball Mass 2

Table 5 $ 40 $ 200 5 0% $ - $ - $ 200

Chair for adult 30 $ 25 $ 750 5 0% $ - $ - $ 750

Children's chairs 30 $ 20 $ 600 5 0% $ - $ - $ 600

Phone 1 $ 50 $ 50 5 5% $ 3 $ 3 $ 38

Computer, printer 1 $ 2,000 $ 2,000 5 10% $ 200 $ 200 $ 1,000

Desk 1 $ 300 $ 300 5 0% $ - $ - $ 300

Photographic camera 1 $ 800 $ 800 5 10% $ 80 $ 80 $ 400

Video camera 1 $ 1,200 $ 1,200 5 10% $ 120 $ 120 $ 600

freezers 1 $ 600 $ 600 10 10% $ 60 $ 60 $ -

kitchen accessories 1 $ 1,500 $ 1,500 10 0% $ - $ - $ 1,500

cleaning set 1 $ 40 $ 40 10 0% $ - $ - $ 40

TOTAL $ 11,815 $ 15,680 $ 989 $ 1,239 $ 7,652

 TABLE 2: BALANCE OF STAFF
Monthly remuneration TABLE # 3: Balance Existence
Position ONP (13%) Total (S /.)
Unit (S /.) ESSALUD (9%)
Laundry Price Quantity Total Monthly Total annual
Administrator $ 1,500.00 $ 135.00 $ 195.00 $ 1,830.00
Cake 80.00 6 $ 480.00 $ 5,760.00
Secretary $ 950.00 $ 85.50 $ 123.50 $ 1,159.00

$ 2,000.00 $ 180.00 $ 260.00 $ 2,440.00 Soda 17.00 18 $ 306.00 $ 3,672.00

dalinas
Magician $ 1,000.00 $ 90.00 $ 130.00 $ 1,220.00
piñata 10.00 6 $ 60.00 $ 720.00

Photographer $ 1,000.00 $ 90.00 $ 130.00 $ 1,220.00 $ 54.00 $ 648.00

piñata candies 3.00 18
Total monthly $ 6,649.00
themed surprises 4.00 180 $ 720.00 $ 8,640.00
Total annual $ 79,788.00
Themed ballods 10.00 10 $ 100.00 $ 1,200.00

Thematic
Table 4: SERVICES $ 800.00 $ 800.00
tablecloth 40.00 20

Services Total Monthly Total annual themed dishes 4.00 5 $ 20.00 $ 240.00

thematics spoons $ 20.00 $ 240.00

Electric power $ 100.00 $ 1,200.00 4.00 5
Water and sewer $ 50.00 $ 600.00
themed napkins 4.00 10 $ 40.00 $ 480.00
Internet $ 100.00 $ 1,200.00
themed vessels 5.00 20 $ 100.00 $ 1,200.00
Rental $ 3,200.00 $ 38,400.00

Total $ 3,450.00 $ 41,400.00 Total $ 2,700.00 $ 23,600.00

TOTAL INVESTMENT FOR THE START OF THE
BUSINESS
Total fixed investment $ 18,980.00
Tangibles goods $ 15,680.00
Machinery and equipment $ 7,640.00
Furniture and fixtures $ 8,040.00
Intangible goods $ 3,300.00
Legalization costs $ 1,500.00
Investigation study $ 1,500.00
Advertising $ 1,800.00
Working Capital $ 12,699.00
stock $ 2,700.00
Payments to Workers $ 6,649.00
Services pay $ 150.00
Rental $ 3,200.00
Total inversion $ 31,679.00
The most attractive financial to apply for a business credit is the credit bank of Peru.

TOTAL INVERSION $ 31,679.00

COST
FINANCING OWN RESOURCES 30.00% $ 9,503.70 COK 10.00%
FINANCING BANK CREDIT 70.00% $ 22,175.30 DEBT COSTS 24.50%
TOTAL INVERSION 100.00% $ 31,679.00 WACC 20.1500%

Monthly rate
Loan amount $ 22,175.30 2.53% Term 36 months
Effective
Credit life Effective Payment
0.075% 35.00% 30 days
insurance Annual Rate period
Monthly Annual Cash
$ 9.00 36.22% term Total 1080 days
charges Cost
Closing
20/07/2018
Date
 PRICE OF EACH
SERVIC
NUMBER OF NUMBER OF
THEME PARTIES PRICE EVENTS PER EVENTS PER TOTAL
MONTH YEAR

BASIC SERVICE $1,500.00 3 36 $ 54,000.00

SILVER SERVICE $2,500.00 2 24 $ 60,000.00

GOLDEN
$3,500.00 2 24 $ 84,000.00
SERVICE
$
TOTAL
198,000.00
 ESTIMATION OF COSTS

CONCEPT FIXED COSTS VARIABLE COSTS TOTAL COSTS %

PRODUCTION (w / depreciation) $ 3,420.00 $ 98,136.00 $ 101,556.00 63%

DIRECT MATERIALS $ 24,336.00 $ 24,336.00 15%
DIRECT LABOR $ 36,000.00 $ 36,000.00 22%
SERVICES $ 37,800.00 $ 37,800.00 23%
INDIRECT MANUFACTURING COSTS $ 3,420.00 $ 3,420.00 2%
OPERATING COSTS (c / depreciation) $ 59,433.48 $ 59,433.48 37%

SELLING AND ADMINISTRATIVE $ 53,108.00

EXPENSES $ 53,108.00 33%
FINANCING $ 6,325.48 $ 6,325.48 4%
TOTAL $ 122,286.96 $ 98,136.00 $ 160,989.48 100%
 CASH FLOW
0 1 2 3 4 5
INCOME $ 198,000.00 $ 202,950.00 $ 208,023.75 $ 213,224.34 $ 218,554.95
COST OF SERVICES $ 101,556.00 $ 104,060.70 $ 106,627.50 $ 109,257.96 $ 111,953.65
GROSS PROFIT $ 96,444.00 $ 98,889.30 $ 101,396.25 $ 103,966.39 $ 106,601.31
OPERATING EXPENSES $ 59,433.48 $ 60,324.98 $ 61,229.86 $ 62,148.30 $ 63,080.53
FLOW OPERATIONS $ 37,010.52 $ 38,564.32 $ 40,166.39 $ 41,818.08 $ 43,520.78
INCOME TAX $ 11,103.16 $ 11,569.30 $ 12,049.92 $ 12,545.42 $ 13,056.23
NOPAT $ 25,907.36 $ 26,995.02 $ 28,116.47 $ 29,272.66 $ 30,464.55
DEPRECIATION $ 1,238.50 $ 1,238.50 $ 1,238.50 $ 1,238.50 $ 1,238.50
fixed investment $ -18,980.00
WORKING CAPITAL $ -12,699.00
CAPITAL RECOVERY $ 12,699.00
ECONOMIC FLOW $ -31,679.00 $ 27,145.86 $ 28,233.52 $ 29,354.97 $ 30,511.16 $ 44,402.05
DEBT SERVICE $ 11,353.27 $ 11,353.27 $ 11,353.27 $ - $ -
FISCAL SHIELD OF INTERESTS (EFI) $ 1,897.64 $ 1,323.08 $ 547.42 $ - $ -
LOAN $ 22,175.30
FINANCIAL FLOW $ -9,503.70 $ 17,690.24 $ 18,203.33 $ 18,549.12 $ 30,511.16 $ 44,402.05
 Period Cash flow
0 $ -31,679.00 NVP (E) $ 86,797.08
1 $ 27,145.86 IRR (E) 87%
NVP and IRR
2 $ 28,233.52
ECONOMIC
3 $ 29,354.97
4 $ 30,511.16
5 $ 44,402.05
WACC 10%

Period Cash flow

Net Present Value (NPV) 0 $ -9,503.70 NVP (F) $ 83,968.35
the Internal Rate of Return (IRR) 1 $ 17,690.24 IRR (F) 193%
NVP and IRR
2 $ 18,203.33
Weighted Average Cost Of Capital FINANCIAL
3 $ 18,549.12
(WACC) 4 $ 30,511.16
5 $ 44,402.05
WACC 10%
• The existing potential market to start a company that provides
catering services in the districts of Trujillo.
• There is a great demand to cover, which makes the project more
attractive.
• The project will start with a modest participation in the market
covering 16 events per month which will increase according to the
production capacity of the company.
• It is finally concluded that the installation of a company of events and
children's parties in the province of Trujillo is technically, economically
and financially viable.
• Keep innovation in services provided.
• Keep the quality of the services provided.
• Keep the level of demand of the competition.
• Expand the market to other sectors with affordable prices.