Professional Documents
Culture Documents
Culture and Consumer Behavior
Culture and Consumer Behavior
Culture and Consumer Behavior
Behavior
Definitions:
1. Culture is the conventionalized
behavior pattern of a society.
2. A culture is the complex of values,
ideas, attitudes, and other meaningful
symbols created by people to shape
human behavior and the artifacts of
that behavior as they are transmitted
from one generation to the next.
Three imp features of this
definition
• 1. It is created by people; evolving over time as the
result of human activities and passed on to the
succeeding generation.
• 2. The impact of cultural influence is both tangible
(food habit) and intangible (belief).
• 3. The cultural environment evolves over time &
most often evolves over lengthy periods.
• Examples: Changes in women’s roles in home and
in business has come about quite slowly.
• Clothing styles for example come and go hastily.
• For our purposes, culture may be
defined as patterns of learned behavior
which are held in common and transmitted
by the members of any given society.