FUNDAMENTALS OF ADVERTISING

Topic: Various departments of Ad agency

By
Dr. Sandeep Kumar
(Assistant Professor)
(UIMS)

www.cuchd.in Campus: Gharuan, Mohali

 Objectives of the Topic

 To understand ad agencies & their work

www.cuchd.in Campus: Gharuan, Mohali

 Course Objectives

 To provide students with a fundamental understanding of

advertising and its place in business, branding, and society.

 To provide students with the understanding about

contribution of advertising.

 Describe major bases for segmenting consumer and business

markets.

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 Structure

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 Contact Department

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 Media Department

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 Copy Department

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 Art Department

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 Production department

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 Research Department

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 Finance Department

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 PR Department

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 Topic’s Outcome

 Understanding about ad agencies & how they work

www.cuchd.in Campus: Gharuan, Mohali

 Topic’s Outcome

 Students will get to know about working of ad agency

www.cuchd.in Campus: Gharuan, Mohali

 Course Outcome

 Will prepare students for a career in Advertising Industry.

 Will acquire skills of Campaign planning, management and

development.

 Will develop professional communicative competence

www.cuchd.in Campus: Gharuan, Mohali

 FAQ’s

• Working of different departments of ad agency

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