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Marketing Strategies of Berger Paints Bangladesh Limited
Marketing Strategies of Berger Paints Bangladesh Limited
Marketing Strategies of Berger Paints Bangladesh Limited
Research problem:
As with secondary data, specificity is vital. Exhibit 6.10 shows some typical
internet marketing research problems that electronic data can help solve.
2 . Research plan:
Research approach. On the basis of the information needed, researchers
choose from among experiments, focus groups, observation techniques, and
survey research, or Web conversation monitoring, real-time, and real-space
techniques.
Sample design. At this stage, researchers select the sample source and the
number of desired respondents.
Contact method. Ways to contact the sample include traditional methods such
as the telephone, mail, and in person, as well as the internet and other
technology-enabled approaches.
Instrument design. If a survey is planned, researchers develop a questionnaire.
For other methods, researchers develop a protocol to guide the data collection.
3. Data collection.
Researchers gather the information according to plan.
4. Data analysis.
Researchers analyze the results in light of the original problem.
For quantitative research, this step includes using statistical
software packages for traditional survey data analysis or data
mining and other approaches to find patterns and test
hypotheses in databases.