ICE-CREAM INDUSTRY

What do Ice-cream means?

The Prevention of Food Adulteration (PFA)

Rules, 1955 define ice cream as “a frozen
product that contains not less than 10% milk
fat, 3.5% protein, 36.0% total solids, and 0.5%
permitted stabilizer and emulsifier.”
Some facts:

•Global market of $61.6 billion in terms of retail

value.
• The Indian ice cream industry is currently
estimated to be worth Rs. 2,000 Cr, growing at a
rate of approximately 12%.
•The industry can be divided into the branded
market and the unbranded market. The branded
market at present is 100 million liters per annum
valued at Rs. 800 Cr
Continue…
• The per capita consumption of ice cream in
India is approximately 300 ml, as against the
world average of 2.3 liters per annum
• Vanilla, Strawberry and Chocolate together
constitute approximately 60% of the market.
Market share for Ice-cream companies
 Logistics
and
supply chain management
 Factors associated with ice-cream
• Short life
• Storage
• Handling
• packaging
 Assembling
• Milk
• Sugar
• Preservatives
• Packaging materials
• Other ingredients
Basic steps in manufacturing:
Blending the ingredients, pasteurization, homogenization,
aging the mix, freezing, and hardening. Now, during the
hardening process, the ice cream mixture is incorporated
with air. This is done to make the product ‘light’ and
‘creamy’. This is necessary as without air, ice cream would
be like frozen ice. Now the ice cream can contain a
considerable quantity of air, even up to half of its volume.
This perhaps makes ice cream a business with high profit
margin.
Packaging and storage
 Flow Diagram
CNF

Manfacturi
ng unit

WHOLESALE
DEALER BASE

RETAILER
WHOLESALE
DISTRIBUTOR