Kuma

ANKUR BANSAL
ECE- VII SEM
2010-2011
 CONTENTS
1. Introduction
2. Products and services
3. Competitors
4. Marketing strategies
5. No of employees
6. Board of directors
7. Awards
8. Clients
9. Role of management
10. Financial status
11. Listed or unlisted
12. Background of owners
13. No of branches
14. Available job opportunities
 INTRODUCTION
The Late Dhirubhai Ambani dreamt of a digital India — an India where the common
man would have access to affordable means of information and communication. It was
with this belief in mind that Reliance Communications (formerly Reliance Infocomm)
started laying 60,000 route kilometers of a pan-India fiber optic backbone. This
backbone was commissioned on 28 December 2002, the auspicious occasion of
Dhirubhai’s 70th birthday, though sadly after his unexpected demise on 6 July 2002.

Reliance Communications has a reliable, high-capacity, integrated (both wireless and

wire line) and convergent (voice, data and video) digital network. It is capable of
delivering a range of services spanning the entire infocomm (information and
communication) value chain, including infrastructure and services — for enterprises as
well as individuals, applications, and consulting.

Today, Reliance Communications is revolutionizing the way India communicates and

networks, truly bringing about a new way of life.
 VISION
“We will leverage our strengths to execute complex global-
scale projects to facilitate leading-edge information and
communication services affordable to all individual
consumers and businesses in India.
We will offer unparalleled value to create customer delight
and enhance business productivity.
We will also generate value for our capabilities beyond
Indian borders and enable millions of India's knowledge
workers to deliver their services globally.”
 PRODUCTS AND SERVICES
CONSUMER- ENTERPRISE-
1. Mobile :  CDMA  |  GSM 1. Blackberry
2. Wireless phone 2. Office centrex-E1DID
3. Wireless terminal 3. One Office Duo
4. Blackberry 4. Audio Conferencing
5. Roaming 5. Reliance PCO
6. Broad net 6. Toll Free: ITFS
7. Reliance landline 7. Broadband
8. Reliance net connect 8. Business Broadband Internet
9. R World :  CDMA  |  GSM 9. Leased Line: IPLC
10. Reliance global call 10. Ethernet Leased Lines
11. Reliance passport 11. Virtual Private Network
12. Reliance passport 12. Wireless Data VPN
13. Reliance BIG TV 13. Video Conferencing
14. Reliance IPTV 14. Internet Data Center
15. Common service center
 COMPETITORS
Bharti Airtel

Tata Teleservices

Vodafone Essar

Idea Cellular

BSNL

Aircel
 Company profile
 Founded -2004
 Key people Anil Ambani, Chairman and Managing Director , Vice-Chairman
Reliance-ADA Group
 S. P. Sukula, CEO - Personal Business & Director - Reliance Telecom Industry
Telecommunications
 Employees - 33,000

 Name Designation Anil D

Ambani Chairman / Chair Person S P Talwar
Director A K Purwar
Director

J Ramachandran Director Deepak

Shourie Director
 AWARDS

1. Telstra Strategic Design Award Winner.

2. Number one brand according to economist time

 ROLE OF MANAGEMENT TEAM AND
REQUIRED SKILLS

Role
1. decision making
2. planning
3. controlling
4. strategy Formation
5. integration of resources

Required skills
1. conceptual and decisional skills
2. people skills
3. technical skills
 BRIEF BACKGROUND OF THE OWNER

Born: June 4, 1959

Achievement: Chairman of Anil Dhirubhai Ambani Group; Chosen as the 'CEO
of the Year 2004' in the Platts Global Energy Awards and MTV Youth Icon of the
Year' in September 2003.
Anil Ambai was elected as an independent member Rajya Sabha MP in June
2004. But he resigned voluntarily on March 25, 2006.

Education: Bombay University - Bachelor of Science

Wharton school MBA
 No. of Branches and Locations
R Com operations are spread across 673 cities and span a host of various kinds of
services.

R Com business is organized around the following categories: wireless, wire line,
wholesale, the Reliance World/Reliance Communications outlets and village
telephony.
 Company Confidential

GSM TECHNOLOGY - Standards &

Implementation

GSM900
DCS1800
 Company Confidential

Introduction to Cellular
 Company Confidential

GSM Network Architecture

BSC
OML
is OMC
Ab
VMSC
BTS A
AUC
BTS HLR
BTS TRAU MSC EIR
BTS VLR

BTS BTS SMSC

BTS
MS
BC
BTS BSC

PSTN
 Company Confidential

GSM Signaling Interfaces

A,B,C,D,E,F,G,H,I = SS7
Abis = LAPD VLR
OML = X.25 G
MSC D HLR/
BSC B VLR
AUC
HLR/AUC
C
Abis A
F
BTS
EIR
I
OML E
OMC
SUPP

H
SS7/R2
PSTN GMSC GSMSC
 Company Confidential

Mobile Station Identities

MSISDN : Human Identity used to call a Mobile Station
MSRN : Mobile Station Roaming No
CC NDC SN

98 XXX 12345

IMSI : Network Identity unique to a SIM

3 digits 2 digits 10 digits
TMSI : Identity unique in a LAI
MCC MNC MSIN
404 XX 12345

IMEI: Serial number unique to every Mobile Station

TAC FAC SNR S

6 digits 2 digits 6 digits 1 digit
 Company Confidential

GSM Air Interface


Separate Bands for Uplink and Downlink

Down link : 935 - 960 MHz ( E-GSM 925 - 960 MHz )

Uplink : 890 - 915 MHz ( E-GSM 880 - 915 MHz)


TDMA and FDMA Multiplex

124 Frequency Channels (ARFCN) for GSM900

1 to 124 for current band

975 to 1023 for E-GSM

200kHz Channels

8 Mobiles share ARFCN by TDMA


0.3 GMSK Modulation

270.833 kbits/sec. rate


Variable Tx Power and Timing