Comparison Between

KFC & CHIEF

Group Members:

Zartashiya Arshad
Shafaq Sherwani
Nyla Nizam
Umair Durrani
 INTRODUCTION:
KFC
• KFC is the world largest and most well known chicken
restaurant chains with more the 10 thousand locations
worldwide in 80 countries. KFC and its franchised
employees are more then 200 thousand in all over the
world.
• KFC is the part of Tricon. Tricon is the world largest
restaurant group, with in nearly 100 countries around the
world. In 1997, KFC franchised with Gray Mecanza
International and started work in Pakistan. With in nine
years KFC has 26 branches in Pakistan. Rawalpindi branch
started work in 1999 and in Islamabad in August 2002.
 INTRODUCTION:
CHIEF
• Chief, one of the best fast food restaurants in Peshawar
offers a wide and varied menu to customers specializing in
quality burger & chicken products. They offer products
that have appeal to all ages and tastes
• Chief continually strives to develop products that are
innovative, price competitive and offer maximum
enjoyment and convenience to customers. Recent
technological investments such as the installation of new
machines, ovens have ensured consistency of products and
the development of new products to its menu list.
 OBJECTIVES
• The Objective of the research was to
compare the different attributes like food
quality, services, environment and prices of
the two competitors. Our aim was to
compare those attributes with each other
from those customers who visited both KFC
& CHIEF.
GENDER
 AGE

Most of the research was conducted from ages between 15-25.

 How often Do you dine at

The results show that more people dine regularly at CHIEF then in KFC.
QUALITY
The Quality of Food was Excellent

Most of the people think that quality of food at KFC was better then in
CHIEF
 The Food was Tasty and Flavorful

More People Believes that the food at KFC was more tasty then the food
in CHIEF.
 The food was served Hot & Fresh

Most of the Customers of both KFC and CHIEF agree that the food was served
hot & fresh.
SERVICES
Employees were patient when
taking orders

When it comes to taking orders customers think that CHIEF employees

takes order more patiently then KFC. REASON???
 I was served promptly

44% of customers of KFC and 32% of CHIEF customers believe that they
were served promptly, which shows that services are poor.
The Overall Service was excellent

The overall Services at KFC is better then CHIEF

Environment
Availability of sauces, utinsils,
napkins, etc. was good

KFC provides better value added services.

The menu card was easy to read

The Menu card at CHIEF was more easy to read then KFC.
Reasons ????
Price
 Thinking about the value for
money, how would you describe
the food at your favorite
Restaurant

More then 60% of CHIEF customers think that CHIEF offered food
reasonably in terms at value.
 Conclusion
• The quality of food was better at KFC.
• Overall services at KFC was better.
• Environment at CHIEF was good.
• CHIEF offered food at reasonable prices.