Business communication

BBB-3 SEM \Module

rd

1,Unit 1
Process and types of Communication
Session 1

Rashmi premi
ASCENT
Email-rashmipremi@gmail.com
Mob-9982937283
 The course objective

Primary objective is to develop basic

writing skills among students that
are job oriented and acquaint them
with the basic writing skills needed
in today’s world & help you to learn,
to apply your knowledge and
communication skills to corporate
situations.
 Course Rules
 Attendance
 Punctuality
 Academic integrity
 Grades: Convey your concerns in
writing with convincing arguments
 Beat the deadline
 Laptops
 Class Requirement

Read

Reflect

Discuss

Question
 Foundations of Human Communication

Utterance as a unit of communication

Communication is inescapable

Communication is irreversible
Communication is complicated

Communication emphasizes content and relationships

Communication is governed by rules

Human communication is the process of making sense out of

the world and sharing that sense with others through verbal
and nonverbal messages.
 Introduction
Functions of communication
 Control Power to influence people behavior
control behavior

Defining clear goals, reinforcing the desired

 Motivate behavior
Training assistance, giving feedback

Outlet to express the

feelings of satisfaction,
 Emotional expression dissatisfaction,
frustration

Facilitate decision making

 Information and problem solving
 Process of communication

Message channel Message

Sent Receiver Received
Sender message Response
Message
Encoded Encoded

Noise

Feedback
 components (functions / nature)

Sender Selects
(encoder) composes

verbal
Message Non verbal
Combination

(Emails, memos, notices, reports etc)

Channel Written
Oral (telephone etc)
Identifies
Receiver
Interprets

verbal
Feedback Non verbal
Combination
 NOISE

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ed Semantic Noise
Caused by the sender when
grammar or technical
language is used that the
receiver (the decoder) cannot
understand, or cannot
understand clearly.
 Types of Communication

 Verbal - sounds, words, language, speaking

 Non-verbal - physical ways of communication,

like, tone of the voice, touch, smell and body
motion, symbols and sign language.

contd:
 Contd:

Written Communication : (Formal ways) Letters, E-mails,

reports, articles and memos are some of the ways of using
written communication in business .
(Informal)- SMS, notes etc.

Visual communication : is visual display of information, like,

typography, photography, signs, symbols and designs.
Television and video clips are the electronic form of visual
communication.
 Language as a tool of
Communication
Its Characteristics
 Artificial
 Restricted
 Abstract
 Arbitrary
 Creative
 Redundant
 Recursive
 Ch: of General and Technical
Communication
General Technical
1.Contains a general 1. Contains technical
message. message.
2.Informal style 2. Mostly formal.
3.No set pattern of 3. Follows a set pattern.
communication 4. Both oral and written.
4.Not always for a specific 5. Always for a specific
audience audience.
5.No technical vocabulary or 6. Frequently involves
graphics etc: Jargons and graphics.
 Verbal Styles of Communication
Style Use
Flowery, Oratorical Festive occasions, inspiration
Plain, Time is money
Straightforward
Indirect, Opaque Legal, To avoid taking
(not able to see through) responsibility

Personalizing, To stir up readers and arouse

humanizing action
Stilted, redundant Cold shoulder, scare
Winding, voluminous Brainstorming, clarifying
vague thoughts
Conversational rituals

Salutations
Apologies
Feedback
Compliments
Ritual opposition
 Levels of Communication

 Extra personal Between human & non human entities

An internal dialogue with oneself

 Intrapersonal
Sharing of information among people
 Interpersonal
Regarding work, within an org:
 Organizational Work related outside the org:
Occurs without a purpose

 Mass Requires mediator to transmit information,

Journals, books, television, newspapers
Thank you