US

O B
L
G OR E
ST
BRIJESH KUMAR
KHUSHBOO
VICKEY
DURGESH
2009-11
CONTENTS
ABOUT GLOBUS.
STORE LOCATER.
HISTORY.
MERCHANDISEING.
BRAND MIX.
STORE LAYOUT.
STORE DESIGN.
ABOUT GLOBUS
Globus is on a mission to democratize fashion
and be 'the' iconic youth fashion brand in
India. aim to create deep connections with
the Indian youth through inspiring product
design, signature store experiences and
compelling marketing.
HISTORY
Launched in January 1998.

Globus is a part of the Rajan Raheja group.

The company opened its first store in 1999 at Indore

followed by the launch of its second store in Chennai

(T-Nagar). The flagship store in Mumbai was opened

on 1st November 2001
MERCHANDISING OF GLOBUS
It is the process of arranging the merchandise mix into groups based
on criteria of end use.
Criteria: Usage, Quality, Price .

Merchandise assortment:-
It consists of:
 Categories
 Merchandise Classes,
 Sub-classes,
 Groups,
 Assortment factors (SKU)
CATEGORIES:-
 APPARELS,
 ACCESSORIES,

CLASS IN APPARELS :-
 Formals,
 Casuals,
 Party wear,
 Woolens,
CLASS IN ACCESSORIES
Hair accessory,
jewelry,
 belts,
 hats,
 bags,
eyegear
SUB – CLASS IN APPARELS
In formals
Shirts, Pants, Coats, and Skirts.

In casuals
Indian / ethnics, Western

In party wear

Indian, Western, Party formals
In woolens
Coats, Jackets, Sweaters, Sweatshirts,
Mufflers.
Accessories
Hair clips, bangles, earings, neckpieces
GROUP
In Apparels
Formals:
Shirts: Regular, Normal, ¾ shirts, half sleeves shirts, Chinese
cotton shirts
Pants: Regular, Flat.
Casuals:
ethnics: Salwaar kameez, dupattas, Kurtis
Western:
• Tops (Halter neck, Back less, Denim, One piece, Spaghetti)
• Skirts (Umbrella, Short, Long, Denim, Frill)
• Tunics,
• Jeans (Pencil fit jeans, Regular, Bootend, Capri)
PARTY WEAR
Party wear:
Ethnic: Salwar suits.
Western: Designer Tops, Tunics, Skirts .
Woolens:
Jackets: Fur, Neckline, Leather, Denim, Non denim,
Corduroy.
Coats: Woolen, Corduroy, Polyester, Nylon.
Sweaters: Umbrella, Short, Long Cardigans.
BRAND MIX
It consists of three types of brands:
1. National / Manufactures brands:
Spykar, Pepe Jeans, Deal, Upper Class, Mojo(eyegear),
Oner, Elson, Xage, Rage, Kmark, Elson, Time option.
2 Private labels:
• Umbrella brand- Globus
• Product-F21, MnM
3 Generic brands:
Cap, Accessories, Jewellery, Muffler
STORE LAYOUT
High margin items placed in high traffic
areas.
High demand items placed in low traffic
areas.
Complementary items placed near each other.

Seasonal need considered.

STORE LAYOUT
Items needing frequent restocking placed near
storerooms or cash registers.

Larger departments placed in lower traffic

areas.

Shopping behavior and operational considerations

recognized.
STORE LAY OUT
STORE DESIGN
1. Storefront Design

2. Interior Design

3. Lighting Design

4. Sounds and Smells: Total Sensory

Marketing
INTERIOR DESIGN
The low cost, no frills flooring combine with the low
cost metal shelving help to convey the low price image
in this discount retail display for Barbie.
SIGNS AND LIGHTING:-
 Signs and graphics provide information and can add
personality, beauty, and romance to a store’s image.
SOUNDS AND SMELLS:
Sounds and Smell is important in a store ,in globus
store sound and smell are also presented , It's give the
positive impact in customer mind .
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