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    Challenges Faced by GSK in The Distribution of Horlicks

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    Mahesh Raut
    GSK faced challenges in distributing Horlicks including managing availability across a complex distribution setup, dealing with the emergence of modern trade causing channel conflicts between general and modern trade, combating counterfeit goods, and overcoming poor infrastructure issues.

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    Challenges Faced by GSK in The Distribution of Horlicks

    Uploaded by

    Mahesh Raut
    15 views1 page
    GSK faced challenges in distributing Horlicks including managing availability across a complex distribution setup, dealing with the emergence of modern trade causing channel conflicts between general and modern trade, combating counterfeit goods, and overcoming poor infrastructure issues.

    Original Description:

    dsk

    Original Title

    3. Challenges

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    GSK faced challenges in distributing Horlicks including managing availability across a complex distribution setup, dealing with the emergence of modern trade causing channel conflicts between general and modern trade, combating counterfeit goods, and overcoming poor infrastructure issues.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    15 views1 page

    Challenges Faced by GSK in The Distribution of Horlicks

    Uploaded by

    Mahesh Raut
    GSK faced challenges in distributing Horlicks including managing availability across a complex distribution setup, dealing with the emergence of modern trade causing channel conflicts between general and modern trade, combating counterfeit goods, and overcoming poor infrastructure issues.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 1

    Challenges faced by GSK in the distribution of

    Horlicks
    1. Managing availability in the complex distribution Set Up
    2. Emergence of modern trade
    3. Channel conflict between general trade and modern trade
    4. Dealing with counterfeit goods
    5. Poor Infrastructure

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