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Defining, Constructing and Using Strategy Maps
Defining, Constructing and Using Strategy Maps
Defining, Constructing and Using Strategy Maps
Defining, Constructing
Constructing
and
and Using
Using Strategy
Strategy Maps
Maps
Denyelle Bruno
Defining Terms
• Mission: A concise statement of the reason for
the organization's existence.
• Vision: A concise statement that defines success
“a picture of the future”.
• Strategy: The means by which the organization
plans to achieve its vision.
• Strategic map: A map of the cause-and-effect
chain of strategic objectives by which the
strategy will be implemented.
Mission: To provide every customer with the highest quality and most unique chocolate tasting experience.
Vision: A world in which fine chocolate accompanies every fine dining experience.
Area/Theme Objective Measures Targets Initiatives
Financial: Improve Labor Cost 17% Location negotiation
Drive EBIDTA Profitability COGs standards
Improve Cost Number of re- 45% Partner financial
Structure seller partners 10/year standards/contract
Expand Revenue added per year $60 per Weekly financial review
Opportunities Average Ticket ticket
Drive Revenue
through increased
Average Ticket
Customer Quality Mystery Shop >90% rating Mystery Shop Program
Product Location Random QA >85% audit QA Audit Program
Leadership Service visits quarterly Quarterly review meeting
Selection Competition
Studies
Internal Supply QA Plant QA Audits >90% Plant QA Audit Program
QA Production QA AA only sites 10/year Real-Estate quarterly
Breadth Real Estate Plant to shelf 1 week review meeting
Selection speed Shipping process review
Speed (freshness)
Learning Employee who Service Training 100% Develop Service Training
Uncompromised, provide Chocolate attainment Program
best in class unequaled Chemistry 50% Develop chocolate
products and knowledge and Training attainment engineer university
services service P&L Training 100% Business class for all
attainment business managers