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Entrepreneurshi P Presentation
Entrepreneurshi P Presentation
P PRESENTATION
TYBMS-B
Group members:
NITESH POOJARY 7812
RACHANA RAJE 7817
ANURADHA RANGALI 7820
RAKESH SONAWLE 7841
AKSHADA WAGH 7854
STAGES OF PRODUCT
Idea generation-
PLANNING
Idea generation-
objective was product innovation
Mainly focused on eco-friendly products
Focused on conservation of resources
Research & screening
Short listed ideas solar watches, mobile phones with
solar charger, mobile phone with eco-friendly cover,
retail chain grey water reuse etc..
Evaluation
Evaluation of ideas done on feasibility point of view
Final idea : Grey water reuse
PRODUCT DEVELOPMENT
Initially we thought of using domestic
waste water from the kitchen sink for the
purpose of gardening.
Later we developed the idea of using
waste water from the washing machines.
Combined the idea of water conservation
and reuse.
SANITARY WARE SECTOR
Market size for sanitary ware sector in India
approximately Rs. 2500 crore.
Sanitary ware sector
.
ADVANTAGES OF REUSING GREY
WATER
Grey water
outlet
COLOURS AND SIZES
30 LITRE CAPACITY
20 LITRE CAPACITY
INPUTS
Connecting pipes of fiber- radius 3 cm.
Rectangular tanks– of non-breakable &
sturdy fiber.
Filter nets
Motor of ½ Hp to pull the water in the
Eco-lect tank
PROJECT DESCRIPTION
Location :
STATUS LOCATIO AREA COST (Rs)
N
WAREHOUSE OWNED BHIWANDI 5000sq ft @ 600/sq ft
=30,00,000
OFFICES RENTED KALYAN 450 sq ft 15,000
SUPERVISOR SUPERVISOR
10 EMPLOYEES 10 EMPLOYEES
•IN WAREHOUSE
10-12 employees inclusive of supervisor,
security, workers etc..
TRANSPORTATION:
OFFICE-
SUPPLIER THANE
OFFICE-
SUPPLIER WARE KALYAN
HOUSE-
OFFICE-
BHIWANDI GHATKOPAR
SUPPLIER
OFFICE-
SUPPLIER DADAR
Process
Customers would come to the office , view
the catalogue and place the order.
Make the full cash payment in one
installment.
The delivery of the product done in 1-2 days.
Installation and instruction of usage given by
our staff
After sales services.
Mode of transaction
Try to purchase Raw materials on credit
basis
Make sales on cash basis.
Procure the stock in bulk thus benefit
from economies of scale.
Prefer batch production to avoid
inventories.
Inventory
All the offices would stock up the inventory of
approximate 20 eco-lects .
The stock from the warehouse will be
procured in batches.
To meet the demand for bigger contracts the
stock would be supplied directly from the
warehouse to the users.
FEASIBILITY STUDY
TECHNICAL FEASIBILITY
FINANCIAL FEASIBILITY
MARKETING FEASIBILITY
TECHNICAL FEASIBILITY
TECHNICAL FEASIBILITY
Ecolet tank
Connectin ECO- 20- 30 ltr
LECT capacity
g pipes
Grey water
outlet
FINANCIAL ANALYSIS:
INITIAL PROJECT COST
Total 1,16,00,000
PROJECT DESCRIPTION
Location :
STATUS LOCATIO AREA COST (Rs)
N
WAREHOUSE OWNED BHIWANDI 5000sq ft @ 600/sq ft
=30,00,000
OFFICES RENTED KALYAN 450 sq ft 15,000
RENTED GHATKOPAR 450 sq ft 20,000
Total 1,16,00,000
Sources of Finance
Internal ( 50%)
External (50%)
Bank term loan
(IDBI, etc)
Cost of Production (Rs.)
Tank 600
Motor (1/2 HP) 1000
Pipes & fittings 100
@ 12.5%
TOTAL 22.16 / 32.61
Working Capital (Rs.)
Current Assets
Stock 36,00,000
Less Current Liabilities:
Creditors 20,40,000
Labor overheads 50,000
S & D overheads 50,000
Factory overheads 10,000
Average order
EMAIL: info@ecolect.com
WEBSITE: www.ecolect.com
Place
STATUS LOCATIO AREA
N
WAREHOUSE OWNED BHIWANDI 5000sq ft
OFFICE-
SUPPLIER WARE KALYAN
HOUSE-
OFFICE-
BHIWANDI GHATKOPAR
SUPPLIER
OFFICE-
SUPPLIER DADAR
MEDIAS USED FOR
MARKETING
Television commercial
Print advertisement in property plus-
supplement of Times of India, interior
designing magazines
Direct marketing to architects & builders
hoardings
Website ( www.ecolect.com)
PRICING STRATEGY
After sales service of ECOLECT
1 year warranty for entire product
maintenance.
6 month guarantee for motor
only.*Conditions Apply.
SWOT ANALYSIS
•STRENGTHS WEAKNESS
•Concept of conservation of •Target customer only restricted
water and in turn saves to washing machine user
money •Initial reluctance of consumer
•Pioneer in this industry towards grey water
•BMC water supply •Space constraint for Eco-lect
regulation tank
OPPORTUNITIES: THREATS:
•Expansion outside Mumbai
In future other washing
•Tie-ups with washing
machine company may adopt
machine manufacturers
our techniques
Future prospects
Gradually expand our business in Mumbai , then
Maharashtra & across India.
Go for backward integration, start manufacturing
the raw materials.
Apply for ISO Certification.
Product line expansion in order to reuse Kitchen
water.
Tie ups with leading washing machine companies.
CONCLUSION