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14digitalin2017westernasia Wearesocialandhootsuitev001 170126060135
14digitalin2017westernasia Wearesocialandhootsuitev001 170126060135
W E STERN A SIA
A S TUDY O F INTERNET, S O CIAL MEDIA, AND MO BILE US E THRO UG HO UT THE REG ION
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COUNTRIES COVERED IN DETAILIN THIS REPORT
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12 17
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DIGITAL IN 2017 DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17:
G L O BAL O VERVIEW
20 17 D I G ITAL Y E AR BO O K
INTERNET, SO C IAL MEDIA, AND MO BILE DATAFOR 239 C OUNTRIES ARO UND THE WO RLD
NO R THERN AMERIC A
A S TUD Y OF INTE RN E T, S OCI A L MED IA, AN D M OBILE US E TH ROUG H OUT TH E RE G ION
C ENTRAL AMERIC A
A S TUD Y OF INTE RN E T, S OCI A L MED IA, AN D M OBILE US E TH ROUG H OUT TH E RE G ION
THE C ARIBBEAN
A S TUD Y OF INTE RN E T, S OCI A L MED IA, AN D M OBILE US E TH ROUG H OUT TH E RE G ION
S OUTH AMERIC A
A S TUD Y OF INTE RN E T, S OCI A L MED IA, AN D M OBILE US E TH ROUG H OUT TH E RE G ION
W E STERN EURO PE
A S TUD Y OF INTE RN E T, S OCI A L MED IA, AN D M OBILE US E TH ROUG H OUT TH E RE G ION
1 1 1 1 1 1 1
DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17:
NO R THERN EURO PE
A S TUD Y OF INTE RNE T, S OCI A L ME D IA, AND MOBILE US E THROUG HOUT THE RE G ION
S OUTHERN EURO PE
A S TUD Y OF INTE RNE T, S OCI A L ME D IA, AND MOBILE US E THROUG HOUT THE RE G ION
EASTERN EURO PE
A S TUD Y OF INTE RNE T, S OCI A L ME D IA, AND MOBILE US E THROUG HOUT THE RE G ION
NO R THERN AFRIC A
A S TUD Y OF INTE RN E T, S OCI A L MED IA, AN D M OBILE US E TH ROUG H OUT TH E RE G ION
W E STERN AFRIC A
A S TUD Y OF INTE RNE T, S OCI A L ME D IA, AND MOBILE US E THROUG HOUT THE RE G ION
MIDDLE AFRIC A
A S TUD Y OF INTE RNE T, S OCI A L ME D IA, AND MOBILE US E THROUG HOUT THE RE G ION
EASTERN AFRIC A
A S TUD Y OF INTE RNE T, S OCI A L ME D IA, AND MOBILE US E THROUG HOUT THE RE G ION
1 1 1 1 1 1 1
DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17: DIG ITAL IN 20 17:
S OUTHERN AFRIC A
A S TUD Y OF INTE RNE T, S OCI A L ME D IA, AND MOBILE US E THROUG HOUT THE RE G ION
W E STERN A SIA
A S TUD Y OF INTE RNE T, S OCI A L ME D IA, AND MOBILE US E THROUG HOUT THE RE G ION
C ENTRAL A SIA
A S TUD Y OF INTE RNE T, S OCI A L ME D IA, AND MOBILE US E THROUG HOUT THE RE G ION
S OUTHERN A SIA
A S TUD Y OF INTE RN E T, S OCI A L MED IA, AN D M OBILE US E TH ROUG H OUT TH E RE G ION
S OUTHEAST A SIA
A S TUD Y OF INTE RNE T, S OCI A L ME D IA, AND MOBILE US E THROUG HOUT THE RE G ION
EASTERN A SIA
A S TUD Y OF INTE RNE T, S OCI A L ME D IA, AND MOBILE US E THROUG HOUT THE RE G ION
ANZ & P A C IFIC
A S TUD Y OF INTE RNE T, S OCI A L ME D IA, AND MOBILE US E THROUG HOUT THE RE G ION
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GLOBALOVERVIEW
6
JAN
2017 GLOBAL DIGITAL SNAPSHOT
KEY STATISTICALINDICATORS FOR THE WORLD’S INTERNET, MOBILE, AND SOCIALMEDIAUSERS
EAST EUROPE
6% 7%
WEST EUROPE
NORTH AMERICA 8% 8%
6% 8%
5% 8%
9% 7% EAST ASIA
8% 5% CENTRAL ASIA
22% 33%
MIDDLE EAST 1% <1%
24% 22%
3% 3% 1% 1%
CENTRAL AMERICA
4% 4% SOUTHEAST ASIA
3% 4% SOUTH ASIA
9% 11%
3% 3% 24% 9%
9% 11%
AFRICA 16% 19%
TOTAL POPULATION
16% 6%
SOUTH AMERICA
INTERNET USERS
6% 9% 10% 13% OCEANIA
ACTIVE SOCIAL MEDIA ACCOUNTS
7% 7% 1% 1%
MOBILE CONNECTIONS
1% 1%
SOURCES: POPULATION: UNITED NATIONS; US CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIAWORLD FACTBOOK; SOCIAL
9 MEDIA: FACEBOOK, TENCENT, VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; SIMILARWEB; MAIL.RU; DING; WE ARE SOCIALANALYSIS
AND EXTRAPOLATIONOF TNS DATA; MOBILE: GSMAINTELLIGENCE; WE ARE SOCIALANALYSIS AND EXTRAPOLATIONOF EMARKETER AND ERICSSONDATA.
JAN
2017 GLOBAL INTERNET USE AND PENETRATION
INTERNETAND MOBILE INTERNETUSER NUMBERS COMPARED TO POPULATION
SOURCES: UNITEDNATIONS; U.S. CENSUS BUREAU; INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIAWORLD FACTBOOK; FACEBOOK; GOVERNMENT REGULATORY
10 AUTHORITIES; TENCENT, VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATIONS OF ALLTHE ABOVE.
JAN
2017 SHARE OF WEB TRAFFIC BY DEVICE
BASED ONEACHDEVICE’S SHARE OF ALLWEB PAGES SERVED TO WEB BROWSERS
12 SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATIONOF TNS DATA.
JAN
2017 ACTIVE USERS OF KEY GLOBAL SOCIAL PLATFORMS
BASED ONTHE MOSTRECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACHPLATFORM, IN MILLIONS
FACEBOOK 1,871
FB MESSENGER 1,000
WHATSAPP 1,000
YOUTUBE 1,000
QQ 877
WECHAT 846
QZONE 632
INSTAGRAM 600
TUMBLR* 550
TWITTER 317
BAIDU 30
TIEBA* 0
SKYPE 30
0
DATA CORRECT TO:
SNAPCHAT** 30 27 JANUARY 2017
0
SINA WEIBO 29
LINKEDIN 106 7 SOCIAL NETWORK
LINE
BBM* 100 217
PINTEREST
TELEGRA M 100 150 MESSENGER/ CHATAPP / VOIP
YY
VIBER* 122
100
VKONTAKTE 90
KAKAOTALK 49
SOURCES: WE ARE SOCIALANALYSIS; LATESTCOMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIASTATEMENTS; REPORTS IN REPUTABLE MEDIA; ALLAS OF J ANUARY 2017.
13 *NOTE: PLATFORMS IDENTIFIEDBY ANASTERISK(*) HAVE NOT PUBLISHEDUPDATEDUSER FIGURES IN THE PAST12 MONTHS, SO FIGURES MAY BE OUT OF DATE AND LESS RELIABLE.
**NOTE: SNAPCHATDOES NOT PUBLISHMONTHLY ACTIVE USER DATA. THE FIGURE USED HERE WAS REPORTED BY BUSINESS INSIDER IN J UNE 2016, BASED ON DAILYACTIVE USERS.
JAN
2017 MOBILE CONNECTIONS BY DEVICE
BASED ONGLOBALSMARTPHONE CONNECTIONS COMPARED TO TOTALGLOBALMOBILE CONNECTIONS
SOURCES: GSMAINTELLIGENCE, Q4 2016 &Q1 2017; ERICSSONMOBILITY REPORT, NOVEMBER 2016. *NOTE: TOTALGLOBALCONNECTIONS
14 INCLUDE APPROXIMATELY 250 MILLIONMOBILE CONNECTIONS (3.3% OF THE TOTAL) USED BY PCS, TABLETS, AND MOBILE ROUTER DEVICES.
JAN
2017 GLOBAL E-COMMERCE REVENUES
TOTALVALUE OF THE CONSUMER (B2C) E-COMMERCE MARKET, AND AVERAGE E-COMMERCE REVENUE PER USER
Video ignites socia l a dvertising. Last year, we saw the domination of social video. The next evolution
is to combine the emotional power of social video with the scale and reach of social advertising.
Orga nisa tions turn to c onnec ted workforc es. Organisations are increasingly investing in the online reach
and customer influence of their workforces with employee advocacy, social selling, and digital skills training.
Contextua l rea ch: which websites, platforms, apps, and connected services do your
a udiences use? Which have the greatest relevance to your brand and its a ctivities?
Enga gement: what motivates your audiences to use these digital properties? How can
you use content to inform, educate, or entertain them in ways that will add value to
their lives?
Conversion: how can you take advantage of opportunities like e-commerce and social
selling to help audiences complete their ‘buyer’s journey’, and enjoy your brand’s
benefits wherever and whenever they want?
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DIGITAL IN 20 17
G LO BAL O VERVIEW
A C O LLEC TION O F INTERNET, SO C IAL MEDIA, AND MO BILE DATA FRO M ARO UND THE WO RLD
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COUNTRY PROFILES
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ARMENIA
20
JAN
2017 ARMENIA
ASNAPSHOT OF THE COUNTRY’S KEY DIGITALSTATISTICALINDICATORS
28%
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIAWORLD FACTBOOK; FACEBOOK;
21 NATIONALREGULATORY AUTHORITIES; SOCIALMEDIAANDMOBILE SOCIALMEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATIONOF TNS DATA; MOBILE: GSMAINTELLIGENCE; EXTRAPOLATIONOF EMARKETER AND ERICSSONDATA.
JAN
2017 ANNUAL DIGITAL GROWTH
YEAR-ON-YEAR CHANGE IN KEY STATISTICALINDICATORS (vs. J ANUARY 2016)
0%
SINCE JAN 2016
+24%SINCE JAN 2016
+0%
SINCE JAN 2016
+25%
SINCE JAN 2016
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIAWORLD FACTBOOK; FACEBOOK; NATIONALREGULATORY
22 AUTHORITIES; SOCIALMEDIAANDMOBILE SOCIALMEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATIONOF TNS DATA; MOBILE: GSMAINTELLIGENCE; EXTRAPOLATIONOF EMARKETER AND ERICSSONDATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITALIN 2016” REPORT.
JAN
2017 SHARE OF WEB TRAFFIC BY DEVICE
BASED ONEACHDEVICE’S SHARE OF ALLWEB PAGES SERVED TO WEB BROWSERS
16%
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIAWORLD FACTBOOK; FACEBOOK;
27 NATIONALREGULATORY AUTHORITIES; SOCIALMEDIAANDMOBILE SOCIALMEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATIONOF TNS DATA; MOBILE: GSMAINTELLIGENCE; EXTRAPOLATIONOF EMARKETER AND ERICSSONDATA.
JAN
2017 ANNUAL DIGITAL GROWTH
YEAR-ON-YEAR CHANGE IN KEY STATISTICALINDICATORS (vs. J ANUARY 2016)
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIAWORLD FACTBOOK; FACEBOOK; NATIONALREGULATORY
28 AUTHORITIES; SOCIALMEDIAANDMOBILE SOCIALMEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATIONOF TNS DATA; MOBILE: GSMAINTELLIGENCE; EXTRAPOLATIONOF EMARKETER AND ERICSSONDATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITALIN 2016” REPORT.
JAN
2017 SHARE OF WEB TRAFFIC BY DEVICE
BASED ONEACHDEVICE’S SHARE OF ALLWEB PAGES SERVED TO WEB BROWSERS
+1%
SINCE JAN 2016
+59%SINCE JAN 2016
+30%SINCE JAN 2016
+42%
SINCE JAN 2016
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIAWORLD FACTBOOK; FACEBOOK; NATIONALREGULATORY
34 AUTHORITIES; SOCIALMEDIAANDMOBILE SOCIALMEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATIONOF TNS DATA; MOBILE: GSMAINTELLIGENCE; EXTRAPOLATIONOF EMARKETER AND ERICSSONDATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITALIN 2016” REPORT.
JAN
2017 SHARE OF WEB TRAFFIC BY DEVICE
BASED ONEACHDEVICE’S SHARE OF ALLWEB PAGES SERVED TO WEB BROWSERS
70%
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIAWORLD FACTBOOK; FACEBOOK;
39 NATIONALREGULATORY AUTHORITIES; SOCIALMEDIAANDMOBILE SOCIALMEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATIONOF TNS DATA; MOBILE: GSMAINTELLIGENCE; EXTRAPOLATIONOF EMARKETER AND ERICSSONDATA.
JAN
2017 ANNUAL DIGITAL GROWTH
YEAR-ON-YEAR CHANGE IN KEY STATISTICALINDICATORS (vs. J ANUARY 2016)
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIAWORLD FACTBOOK; FACEBOOK; NATIONALREGULATORY
40 AUTHORITIES; SOCIALMEDIAANDMOBILE SOCIALMEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATIONOF TNS DATA; MOBILE: GSMAINTELLIGENCE; EXTRAPOLATIONOF EMARKETER AND ERICSSONDATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITALIN 2016” REPORT.
JAN
2017 SHARE OF WEB TRAFFIC BY DEVICE
BASED ONEACHDEVICE’S SHARE OF ALLWEB PAGES SERVED TO WEB BROWSERS
45%
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIAWORLD FACTBOOK; FACEBOOK;
45 NATIONALREGULATORY AUTHORITIES; SOCIALMEDIAANDMOBILE SOCIALMEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATIONOF TNS DATA; MOBILE: GSMAINTELLIGENCE; EXTRAPOLATIONOF EMARKETER AND ERICSSONDATA.
JAN
2017 ANNUAL DIGITAL GROWTH
YEAR-ON-YEAR CHANGE IN KEY STATISTICALINDICATORS (vs. J ANUARY 2016)
+4%
SINCE JAN 2016
+22%SINCE JAN 2016
-2%
SINCE JAN 2016
+38%
SINCE JAN 2016
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIAWORLD FACTBOOK; FACEBOOK; NATIONALREGULATORY
46 AUTHORITIES; SOCIALMEDIAANDMOBILE SOCIALMEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATIONOF TNS DATA; MOBILE: GSMAINTELLIGENCE; EXTRAPOLATIONOF EMARKETER AND ERICSSONDATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITALIN 2016” REPORT.
JAN
2017 SHARE OF WEB TRAFFIC BY DEVICE
BASED ONEACHDEVICE’S SHARE OF ALLWEB PAGES SERVED TO WEB BROWSERS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIAWORLD FACTBOOK; FACEBOOK; NATIONALREGULATORY
52 AUTHORITIES; SOCIALMEDIAANDMOBILE SOCIALMEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATIONOF TNS DATA; MOBILE: GSMAINTELLIGENCE; EXTRAPOLATIONOF EMARKETER AND ERICSSONDATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITALIN 2016” REPORT.
JAN
2017 SHARE OF WEB TRAFFIC BY DEVICE
BASED ONEACHDEVICE’S SHARE OF ALLWEB PAGES SERVED TO WEB BROWSERS
76% 11% 3% 3%
59 SOURCES: GOOGLE CONSUMER BAROMETER, J ANUARY 2017. FIGURES BASED ONRESPONSES TO ASURVEY. *NOTE: DATAREPRESENTS ADULTRESPONDENTS
ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATIONONGOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN
2017 INTERNET USERS: DIFFERENT PERSPECTIVES
REPORTS OF THE TOTALNUMBER OF INTERNET USERS FROMDIFFERENTDATAPROVIDERS
1 7 31 ?
93% 5% 2% 0%
61 ONLY; PLEASE SEE THECONSUMER
NOTES AT THE END OF THIS REPORT FORFIGURES
MORE INFORMA TIONONGOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
SOURCES: GOOGLE BAROMETER, J ANUARY 2017. BASED ONRESPONSES TO ASURVEY. NOTE: DATAREPRESENTS ADULTRESPONDENTS
JAN
2017 INTERNET CONNECTIONS: SPEED &DEVICES
AVERAGE INTERNETCONNECTIONSPEEDS (IN KBPS), AND THE DEVICE THAT PEOPLE USE MOSTOFTENTO ACCESS THE INTERNET
AVERAGE INTERNET AVERAGE INTERNET ACCESS THE INTERNET ACCESS EQUALLY VIA ACCESS THE INTERNET
SPEED VIAFIXED SPEED VIAMOBILE MOSTOFTENVIAA A SMARTPHONE AND MOSTOFTENVIAA
CONNECTIONS CONNECTIONS COMPUTER OR TABLET COMPUTER OR TABLET SMARTPHONE
SOURCES: AKAMAI STATE OF THE INTERNETREPORT, Q3 2016; GOOGLE CONSUMER BAROMETER, J ANUARY 2017. FIGURES BASED ONRESPONSES TO ASURVEY.
62 NOTES: DATAREPRESENTS ADULTRESPONDENTS ONLY; PLEASE SEE THE NOTES ATTHE END OF THIS REPORT FOR MORE INFORMATIONONGOOGLE’S
METHODOLOGY AND THEIR AUDIENCE DEFINITIONS. DEVICE USAGE PERCENTAGES MAY NOT SUMTO 100% DUE TO “DON’T KNOW” OR INCOMPLETE ANSWERS.
JAN
2017 SHARE OF WEB TRAFFIC BY DEVICE
BASED ONEACHDEVICE’S SHARE OF ALLWEB PAGES SERVED TO WEB BROWSERS
9% 9% 16% 5% 5%
SOURCES: GOOGLE CONSUMER BAROMETER, J ANUARY 2017. FIGURES BASED ONRESPONSES TO ASURVEY. NOTE: DATAREPRESENTS ADULTRESPONDENTS
64 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATIONONGOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN
2017 FREQUENCY OF WATCHING ONLINE VIDEO
HOW OFTENINTERNETUSERS WATCHONLINE VIDEOS (ANY DEVICE)
1 7 31 ? X
SOURCES: GOOGLE CONSUMER BAROMETER, J ANUARY 2017. FIGURES BASED ONRESPONSES TO ASURVEY. NOTE: DATAREPRESENTS ADULTRESPONDENTS
65 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATIONONGOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN
2017 HOW INTERNET USERS WATCH TELEVISION
COMPARISON OF THE METHODS AND DEVICES USED FOR ACCESSING AND DISPLAYING ‘TELEVISION’ CONTENT
SOURCES: GOOGLE CONSUMER BAROMETER, J ANUARY 2017. FIGURES BASED ONRESPONSES TO ASURVEY. NOTE: DATAREPRESENTS ADULTRESPONDENTS
66 ONLY; PLEASE SEE THE NOTES AT THE END OF THIS REPORT FOR MORE INFORMATIONONGOOGLE’S METHODOLOGY AND THEIR AUDIENCE DEFINITIONS.
JAN
2017 SOCIAL MEDIA USE
BASED ONTHE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIALMEDIAPLATFORMIN EACHCOUNTRY
SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
67 EXTRAPOLATIONOF TNS DATA. PENETRATIONFIGURES BASED ONPOPULATIONDATAFROMTHE UNITEDNATIONS AND THE U.S. CENSUS BUREAU.
JAN
2017 FACEBOOK USAGE ANALYSIS
ABREAKDOWNOF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
0%
SINCE JAN 2016
+32%SINCE JAN 2016
+4%
SINCE JAN 2016
+33%
SINCE JAN 2016
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIAWORLD FACTBOOK; FACEBOOK; NATIONALREGULATORY
72 AUTHORITIES; SOCIALMEDIAANDMOBILE SOCIALMEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATIONOF TNS DATA; MOBILE: GSMAINTELLIGENCE; EXTRAPOLATIONOF EMARKETER AND ERICSSONDATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITALIN 2016” REPORT.
JAN
2017 SHARE OF WEB TRAFFIC BY DEVICE
BASED ONEACHDEVICE’S SHARE OF ALLWEB PAGES SERVED TO WEB BROWSERS
+6%
SINCE JAN 2016
+58%SINCE JAN 2016
+3%
SINCE JAN 2016
+41%
SINCE JAN 2016
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIAWORLD FACTBOOK; FACEBOOK; NATIONALREGULATORY
78 AUTHORITIES; SOCIALMEDIAANDMOBILE SOCIALMEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATIONOF TNS DATA; MOBILE: GSMAINTELLIGENCE; EXTRAPOLATIONOF EMARKETER AND ERICSSONDATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITALIN 2016” REPORT.
JAN
2017 SHARE OF WEB TRAFFIC BY DEVICE
BASED ONEACHDEVICE’S SHARE OF ALLWEB PAGES SERVED TO WEB BROWSERS
+3%
SINCE JAN 2016
+35%SINCE JAN 2016
+3%
SINCE JAN 2016
+35%
SINCE JAN 2016
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIAWORLD FACTBOOK; FACEBOOK; NATIONALREGULATORY
84 AUTHORITIES; SOCIALMEDIAANDMOBILE SOCIALMEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATIONOF TNS DATA; MOBILE: GSMAINTELLIGENCE; EXTRAPOLATIONOF EMARKETER AND ERICSSONDATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITALIN 2016” REPORT.
JAN
2017 SHARE OF WEB TRAFFIC BY DEVICE
BASED ONEACHDEVICE’S SHARE OF ALLWEB PAGES SERVED TO WEB BROWSERS
+9%
SINCE JAN 2016
+67%SINCE JAN 2016
+3%
SINCE JAN 2016
+45%
SINCE JAN 2016
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIAWORLD FACTBOOK; FACEBOOK; NATIONALREGULATORY
90 AUTHORITIES; SOCIALMEDIAANDMOBILE SOCIALMEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATIONOF TNS DATA; MOBILE: GSMAINTELLIGENCE; EXTRAPOLATIONOF EMARKETER AND ERICSSONDATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITALIN 2016” REPORT.
JAN
2017 SHARE OF WEB TRAFFIC BY DEVICE
BASED ONEACHDEVICE’S SHARE OF ALLWEB PAGES SERVED TO WEB BROWSERS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIAWORLD FACTBOOK; FACEBOOK; NATIONALREGULATORY
96 AUTHORITIES; SOCIALMEDIAANDMOBILE SOCIALMEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATIONOF TNS DATA; MOBILE: GSMAINTELLIGENCE; EXTRAPOLATIONOF EMARKETER AND ERICSSONDATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITALIN 2016” REPORT.
JAN
2017 SHARE OF WEB TRAFFIC BY DEVICE
BASED ONEACHDEVICE’S SHARE OF ALLWEB PAGES SERVED TO WEB BROWSERS