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    Marketing Ethics and Social Responsibility

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    Marketing ethics deals with the moral principles of marketing operations and regulations. It overlaps with areas like advertising ethics. Issues in marketing ethics include product development, pricing, promotion, distribution, and employee conduct. Companies aim to balance ethical marketing behaviors with building positive customer relationships. There are three concepts of social responsibility and criticisms of marketing practices point to issues like deceptive practices, exploiting consumers, or harming other businesses through reducing competition. The case study of Nike discusses criticisms of its overseas labor practices and Nike's efforts to address these issues through studies and philanthropic donations.

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    Marketing Ethics and Social Responsibility

    Uploaded by

    gunjan_dba
    137 views17 pages
    Marketing ethics deals with the moral principles of marketing operations and regulations. It overlaps with areas like advertising ethics. Issues in marketing ethics include product development, pricing, promotion, distribution, and employee conduct. Companies aim to balance ethical marketing behaviors with building positive customer relationships. There are three concepts of social responsibility and criticisms of marketing practices point to issues like deceptive practices, exploiting consumers, or harming other businesses through reducing competition. The case study of Nike discusses criticisms of its overseas labor practices and Nike's efforts to address these issues through studies and philanthropic donations.

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    Marketing Ethics Ppt12

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    Marketing ethics deals with the moral principles of marketing operations and regulations. It overlaps with areas like advertising ethics. Issues in marketing ethics include product development, pricing, promotion, distribution, and employee conduct. Companies aim to balance ethical marketing behaviors with building positive customer relationships. There are three concepts of social responsibility and criticisms of marketing practices point to issues like deceptive practices, exploiting consumers, or harming other businesses through reducing competition. The case study of Nike discusses criticisms of its overseas labor practices and Nike's efforts to address these issues through studies and philanthropic donations.

    Copyright:

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    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    137 views17 pages

    Marketing Ethics and Social Responsibility

    Uploaded by

    gunjan_dba
    Marketing ethics deals with the moral principles of marketing operations and regulations. It overlaps with areas like advertising ethics. Issues in marketing ethics include product development, pricing, promotion, distribution, and employee conduct. Companies aim to balance ethical marketing behaviors with building positive customer relationships. There are three concepts of social responsibility and criticisms of marketing practices point to issues like deceptive practices, exploiting consumers, or harming other businesses through reducing competition. The case study of Nike discusses criticisms of its overseas labor practices and Nike's efforts to address these issues through studies and philanthropic donations.

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    of 17

    MARKETING ETHICS AND

    SOCIAL RESPONSIBILITY
    WHAT IS ETHICS?

    Ethics are the moral principles and values that govern


    the actions and decisions of an individual or group.
    They serve as guidelines on how to act rightly and
    justly when faced with moral dilemmas.

    Right ? Wrong ?
    DEFINITION OF MARKETING
    ETHICS

    Marketing ethics is the area of applied ethics which deals with the moral

    principles behind the operation and regulation of marketing. Some areas of

    marketing ethics (ethics of advertising and promotion) overlap with media

    ethics.
    MARKETING
    ETHICS

    Distributor
    Relations

    Product Advertising
    Development Corporate Standards
    Marketing
    Ethics
    Customer
    Pricing Policies
    Service

    General
    Code
    ISSUES IN MARKETING ETHICS
    Product Pricing
    Issues Issues

    Customers

    Promotion Distribution
    Issues Issues

    + Employee Theft
    FACTORS INFLUENCING ETHICAL
    MARKETING BEHAVIOR
    RELATIONSHIP BETWEEN MARKETING
    AND ETHICS

     a reasonable practice leading to positive relationships.


     that rules are not necessarily contractual.
     allows buyers and sellers to work together.
     disadvantage: requires time to develop a list of expected
    conduct or “rules of behavior.”
    THREE CONCEPTS
    OF SOCIAL
    RESPONSIBILITY
    SOCIAL CRITICISMS OF MARKETING
    SOCIAL CRITICISMS OF MARKETING

    High
    Prices

    Poor Deceptive
    Service Practices
    Marketing’s
    Impact on
    Individual High
    Planned Consumers Pressure
    Obsolescence Selling
    Shoddy or
    Unsafe
    Products
    False Wants and Too Few
    Too Social
    Much Materialism Goods

    Too Much Cultural


    Political Pollution
    Power
    Marketing’s Impact on Other Businesses
    Critics Charge that a Company’s Marketing Practices Can Harm Other Companies and
    Reduce Competition Through:
    CASE STUDY
    NIKE

    • Nike has been criticized • Nike took the charges seriously and
    lately about NOT being commissioned a study of Nike
    socially responsible factories abroad
    • Accusations of overseas • Nike donates more than $30
    sweatshops, child labor, and million in cash and products to
    exploiting lower income U.S. sports programs and 3% of
    families earnings to charity
    • CEO Knight – “not sure how we
    measure good performance in
    corporate responsibility”
    VIDEO

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