Central Business District(CBD)

& their comparison with malls

Presented By:
(Retro Co. )
Aman Sharma
Bhupesh Kumar
Himanshu Bhola
Manish Rana
Ravinder Kaur
RETRO CO.
 Central Business District
•A central business district (abbreviated to
CBD, also called central activities district)

•The "CBD" is the central district of a city,

usually typified by a concentration of retail
and commercial buildings.

•Higher-than-usual urban density

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If an area meets many or all of the following
criteria, it would probably be considered a CBD:
• contains specialist shops and branches of major
department stores.
•contains offices and other professional buildings.
• has high pedestrian levels and the greatest
parking restrictions.
• is the geographical centre of the settlement.
• is the area with the highest land value.
• is well connected by public transport, with large
numbers of passengers.
• has high traffic levels.
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 CBD Examples
Sector 17

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Store Visited – Yougal Sons

Phase 7,Mohali

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 About Yougal Sons

 Started on: 7 August 2010

 No. of footfalls: 180
 Store Timings: 10:30 AM – 9PM
 No. of employees : 50
 Product : 10 – 12 categories
 Prices : Normal price and offer seasonal discounts
 Promotion Strategy: Print media and small hoardings on the main road
 It’s a 3 level Showroom, on rent
 Having Brand tie ups
 Product is replaced if some problem is there
 Brands included: Mufti, Numero Uno, Levis, Uni Style, Yankees.

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OUR PRODUCT

FRACHISE
OF
LEVI’S

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 DETAILS OF FRANCHISE

Vertical: Clothing
Required Capital:
Rs 50 Lakh to Rs 5 crore depending on location
No. of Franchise Outlet: 200+ (North Region)
Industry Category: Clothing
Area Requirement: 1000-5000sqft

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PREFERRED LOCATION

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 Comparison of CBD and Malls
CBD
• Consists of an unplanned shopping
area around the geographic points
where transportation converge, is in
the center of the city.
• Heavy trafficking due to large shops
& product variety.
• Different resources for different
shops.
• High crime rate.
• Centrally located in a city.
• Huge parking.
• Not clean environment as compared
to the malls.
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Malls
• Centrally owned or managed
shopping district that is planned and
competition of the merchandise
selling surrounded by parking.
• Heavy trafficking due to large
product variety.
• Co operative planning and use
common resources.
• Lower crime rate.
• Easy accessibility to highways.
• Huge space for parking.
• Clean and neat environment.
 CBD
• Fixed store hours.
• High rents.
• No such restrictions.
• Too much competition
Malls
• Inflexible store hours
• High rents
• Restrictions to what the
merchandise sold
• Too much competition

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RETRO CO.