Growth Strategies of Tata

Motors

ANKIT KHANDELWAL
03
INTRODUCTION OF TATA MOTORS

• Established in 1945 by Jamshedji Tata.

• In 1945 company began with manufacturing of locomotives.

• Formerly it was known as “TELCO”

• Now MR. Ratan N. Tata is chairman of Tata motors.

• It is a multinational corporation , headquartered in Mumbai.

INTRODUCTION OF TATA MOTORS

• It is India's largest company in automobile & commercial vehicle.

• Tata motors ranked 19TH largest automaker in world.

• Tata motors ranked 2ND largest manufacturer of commercial vehicle.

• It have 70% market share, in domestic commercial vehicle.

• Tata Motors has auto manufacturing and assembly plants in

Jamshedpur.
Growth Strategy:

Organic

Growth

Inorganic
Market Global Market

Expansion Diversification

B\W
Integration
Vertical
F\W Related
Integration
Horizontal Unrelated
 STRATEGIES

H.R. STRTEGY

OPERATIONS STRATEGIES

MARKETING STRATEGIES
 H.R. STRTEGY

• H.R. philosophy.
• Caring, show respect compassion and humanity for colleagues.
• Work cohesively with colleagues across the group.
• Encourage self-sufficiency.

1. Hiring Practices
2. Providing various offers to employees
3. No salary cuts & increase in resources & development
 OPERATIONS STRATEGIES

• Reducing number of shifts:

• Quality management:
Quality management is crucial to effective operations management.
Most recent advancement in quality, such as benchmarking & total quality
management have resulted in advancements to operations management
as well.
• Inventory management:
Innovative methods such as Just-in-time inventory control, can save
cost. more products and more services can be offered to customer
more quickly.
 MARKETING STRATEGIES

• ADVERTISING

Advertising is the common way to make public aware of the new

product. Besides, advertising also help to create a brand
image. Over the years, Tata Motors have been successful in
creating a brand image for itself.

Over the years Tata Motors have been successful in creating their
brand image especially they use some famous stars as their
spokesman.
• PRICING

• The pricing policy of Tata Motors is always appreciated by

the public.
• Tata Motors makes use of strategies such as discount and
special promotions every now and then.
• Tata Motors gives discounts based on the company's profit or
from dealer's profit at a certain range.
 
• Distribution Strategy

Tata motors business has been has been extended to the

overseas. i.e. to the Europe, Africa, U.S. & Australia.

Hence it has no. of showrooms in India & outside of India.

The exclusive showrooms are the best distribution channels for

Tata itself.
• MAINTAINANCE AND SUPPORT
• SALES PROMOTION

Tata Motors has felt its presence across India and abroad
with its showrooms.

• BRANDING

In case of Tata Motors the branding strategy used is

corporate name assigned with individual product name ,
and the individual name individualizes the new product.
 JOINT VENTURES
• Tata Motors has formed a 51:49 joint venture in bus body building with
Marcopolo of Brazil.

• Tata Motors also formed a joint venture with Fiat and gained access to
Fiat’s diesel engine technology.

• JV with Jaguar and Range Rover.

 Present and future challenges

• Tata relies heavily on its sales in India.

• Competitors has aggressive launches.
• Joint ventures of competitors.
• Volvo Group and Eicher Motors Joint Venture
• Ashok Leyland’s acquisition with Avia.
• The joint venture between Ashok Leyland and Nissan
Motors.
THANK YOU