Classification of

population on Lower Class

Income
30%Class
Middle Population = 120 crore
50%
Upper Class 20%

Middle class and Upper class = 84 crore

Average Life
Expectancy 60 with
equal distribution in Teenagers and Young Adults =
deciles
28 crore
Internet Penetration
~25% Above people with
internet access = 7 crore

Other more prominent and

Above people with
orthodox substitutes are doing SVoD = 70 lakhs
fairly good limiting the
penetration of SVoD
(Subscription Video on Demand)
~ 10%
INR 700 Crore

Average revenue per

subscription per person
1000 INR

NETFLIX MARKET
 CRUX – INISGHTS

Time to reflect and solve business problems!

 Expected participation
Post-graduateInstitutions
Undergraduate Colleges

• XLRI, Jamshedpur, India’s leading management institution in business and

human resource presents its annual consulting event “Insights”.
• A two day extravaganza
• Participants - IIM s, XLR I, FMS, SP J, IITs, St.Xavier’s, Loyola, Christ
University et al.,
• Insights this year will be the largest management event in consulting.
• A melting pot for innovation and business thinking, the XLRI Insights has a lot
to offer for participants and sponsors alike!
HIGHLIGHT EVENT The Case Wars
Duration- 2 days

FLAGSHIP EVENT Leadership Oration

Duration- 2hours
HIGHLIGHT EVENT Maestro: The Entrepreneur
Duration- 7-8hours
The XL Leadership Oration
The XLCRUX Insights concludes with a detailed and intellectually stimulating discourse on issues central to
the business trajectory of India and the world. It enables a carefully selected group of students to Interact
with distinguished public personalities. Corporate gurus, organizational leaders, and experts from the
industry join us for this magnum opus to share their perspectives on growth and stability, change and
innovation, the role of the global cues and the challenges of the ever-changing business environment.
 PROBABLESPEAKERS AT THEEVENT

ECONOMICS & FINANCE:

BUSINESS & INDUSTRY:
Dr. Manmohan Singh
Mrs.Chanda Kochhar
(Former Prime Minister of India)
(CEO & MD, ICICIBank)

SCIENCE& INNOVATION:
Dr. A.P.J.Abdul Kalam
(Former President of India)

JOURNALISM: SPORTS:
Mr. Arnab Goswami Mr. Yuvraj Singh
(Editor-in-chief, Times Now) (Cricketer)
 MEDIA COVERAGE

THETIMES OFINDIA DU Beat

ECONOMYDECODED
 Sponsorship Roles
The common avenues for partnership available are illustrated below.
In addition we are open to strategizing engineered roles (such as Consulting Partner,
Entrepreneurship partner, Knowledge partner, Financial Service partner, Audit Partner,
Profit Enhancement Partner, etc.) and discussing the mutual deliverables of the same.

Title Sponsor

Powered by Power Sponsor

In association with Associate Sponsor

Individual event General/Strategic Sponsor

Event Sponsor and CRUXPresents EVENT

 Sponsorship Benefits
XLRI Crux Insights Events

Title Power Associate General Title

Logo on main Poster, Flex and Banner covering all sponsors • • • • •

Coverage Through Radio Partner •

Logo on opening page of XLRI CRUX Insights Website •

• • • • •
Logo under Sponsor section on XLRI CRUX Insights website Link to
Disclaimer:
company’s website in XLRI Leadership website • • • • •
1.Subject to availability or a strategic tie up
Logos on Participants and winners Certificate
• • with asponsor
Logos on Official platforms on Facebook and YouTube
Mention on website promoting college fests • • • •
2.The organizers will allow the channels to
Permission to conduct Seminar • • • • capture logos on posters, flexes and canopy
• • stalls of the sponsors but will ensure it.
Permission to set up stall/canopy in festarea
• • 3.The are of the canopy/stall would be decided
Permission to distribute sampleproducts
• • in advance with mutualconsent.
Permission to conduct promotional events in allotted area
4.Distribution of samples like contraceptives
• •
and birth control pills may require additional
• •
Permission to conduct customized contest permissions.
Permission to display products at strategic locations •
5.Title sponsors of individual events will be
• • • • • allowed advertisements only before the
Permission to put up promotionalbanners/posters
Access to database of entire college • • • • events they havesponsored.
Running Advertisement on projector before start of events 6.The durations of the advertisement will be
• •
Live Advertisement through Bluetooth / Wi-Fi discussed in advance and decidedwith
• •
mutual consent.
Post event marketing/publicity report • • • •
 Budget Allocation

EstimateExpenses
Item

Publicity* 2,00,000
Event Cash Prizes 1,50,000
ParticipantAccommodation
1,20,000
Travel Reimbursement
Speaker And Judges (Travel + Food + Accommodation) 2,00,000
Stationery 30,000

Logistics 60,000
Certificate and Mementos (Judges, Speakers & Participants) 30,000

30,000
Note:
Refreshments *Publicity includes expenditure on
Merchandise (Badges, Tees&Sweatshirts) 20,000 outdoor advertising,brochure
and posters
50,000 distributed across Indian colleges,
Website & Technicalassistance teaser campaigns
Quiz Master 25,000 and other printing expenses suchas

20,000 flexes and banners.

Participant Kit **Misc. includes organizingexpenses,
Cultural Night ( Closingceremony) 2,50,000 expenses on the stationary and hireof

30,000 computer systems for events,

Miscellaneous** photographer
Total Expenditure 12,15,000 and videographerexpenses.
 Sponsorship Brackets

Business Conclave Amount inLacs

Title 3-4

Power 2-3
Associate 1-2
General 50k-1lac

Event Amount inLacs

Speaker Session 1
Flagship Events 35k-60k
Highlight Events 25k-35k
Cultural Night 1.5-2 lac
PASTSPONSORS
 PUBLIC RELATIONS CAMPAIGN

College wise Brand Ambassador, one or two, in-charge of promotion

Leverage XLRI’s brand name and create a Youtube Channel circulating interesting videos
Zonal rounds/pre selection in colleges in Jamshedpur(case studies, quiz etc.), to boost brand equity
of event
Incentives - Prize money for winners and runners up to be broadcasted on all PR platforms
Exciting Pre Event by a famous speaker open for all in Jamshedpur
Event posting sites, dare2compete used for Event publicity
Robust Online presence, Facebook, event created, Purchase Facebook ads
Event shared by keynote speakers on their twitter, Facebook wall
Launch of online contest, quiz with weekly prizes like Paytm cash etc.
Make an e brochure, circulated by Campus SPOCs
Engineering/Commerce colleges have a lot of enthusiastic students willing to participate.
Hold an event like “CORPORATE CONCLACE” , showcases the event to be bigger than it is
For Quiz events, they can be called “XXXXX memorial quiz” , e.g. Jehangir Ghandy memorial quiz, to
make the event’s name memorable and Catchy
Posters posted across all youth college campuses leveraging networks of committee members and
friends