Telecom

Sahil Vinayak
Yashupriya
Rohit Singla
Yatin Malhotra
Charanjit Singh Chahal
Telecom…
Place of Survey
Patiala

People targeted in the survey

Retailers
Mobile Equipment salesman
Authorized Dealers and Regional Office Employees
Telecom..
Mohali (Head Office )

CHD LDH JAL PATIALA (R.O) AMRITSAR BATHINDA

Distributors Mini Stores (Post paid, Prepaid)

DSE

Retailers (Prepaid)
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Analyzing the response of mobile equipment
salesman
5
4.5
4
3.5
Nokia
Rating 3
Sony Ericsson
for 2.5 LG
sales 2 Samsung
1.5 others
1
0.5
0
10% 20% 70%
% of Respondents
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4
3.5
3 Price range

Rating 2.5 Less than Rs 4000

2 Rs 4000 to Rs 5000
Rs 5000 to Rs 6000
1.5 Column2
1
0.5
0
10% 20% 70%
% of Respondents
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Factors affecting the sale of mobile Brand name
handsets
Market leader, Brand name, quality, price Nokia
range catering to middle class and the
availability of their repair service
Improved investments in advertisements and Samsung
promotions
Earlier favorite for music lovers but Samsung Sony Ericsson
and Chinese mobile handsets are eating into
its share of sales.
(Availability of substitute)
Chinese mobiles are again picking up their Other s( glide, funny)
sales (price range less than Rs 4000/- but poor
repair service )
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4
3.5
3
Time of the year
Rating 2.5 March to May
( Sales) June to July
2
August to October
1.5 Column2
1
0.5
0
10% 90%
% of respondents
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Factors affecting timing of the sales (mobile
equipment)

Festival season- Excellent sale(90 % of the respondents)

Exam time for students- Sales are low

New admissions in colleges- Sales are good. (90% of

respondents)
Telecom..
Mohali (Head Office )

CHD LDH JAL PATIALA (R.O) AMRITSAR BATHINDA

Distributors Mini Stores (Post paid, Prepaid)

DSE

Retailers (Prepaid)
Telecom…
Analyzing the response from retailers and authorized
dealers
4
3.5 Time of activation
3
2.5 March to May
Rating 2 June - July
Aug to Oct
1.5 Column2
1
0.5
0
10% 90%
% of respondents
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6
Sale from new activations
5

4
Rating Reliance
Tata
3 Vodafone
Airtel
2 BSNL
Idea
1

0
10% 20% 70%

% of respondents
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6

5 Customer Satisfaction

4 Reliance
Tata
Rating 3 Vodafone
Airtel
BSNL
2 Idea

0
10% 20% 70%

% of respondents
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Plans of service providers during festival season

Airtel - Rs 200/- full talk time ( now not available )

Vodafone - Rs 150/- full talk time( now not available)
Idea – Rs 150/ - , Rs 200/- full talk time ( on festival
season)
Tata Indicom – Rs 222/- full talk time even now
Reliance – Rs 100/-, Rs 200/- full talk time even now
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Comparison of services

Service Airtel Reliance Vodafone BSNL Idea Tata

docomo
Net speed 5 2 4 3 1 6
and GPRS
Signal 6 1 5 2 4 3
strength
Roaming 5(Rating)
Facility Same rating 1
4 paise/sec
outgoing
(Rs 205
pack, 30
days)
Customer Same rating Rating 4 4
Care 4 2
(fair)
Telecom…
Factors affecting sale and demand Service Provider
Brand, quality of signal, new tariff plans Airtel
on festival season, excellent network
coverage
Good advertisements and promotions, Tata Docomo
lowest GPRS rates, lowest tariff for
people on roaming.
Good network coverage but not BSNL
competitive tariff plans for students ,
Customer care is rated fair.
Network coverage in rural market is fair Idea
also response of their GPRS service is
rated fair.
Telecom…
Service Provider Strategy
Airtel To maintain the market share, more penetration in rural
and semi urban areas.
Idea To focus on rural areas and to increase network coverage.
Tata Docomo To capture the GPRS market in urban and semi urban
areas and to bring competitive plans in prepaid segment.
Vodafone To expand network coverage and to increase postpaid
customers. ( corporate and individual)
BSNL To regain the student market, to improve customer
service, retail network and marketing of new plans.
Thank you