S.W.O.

T PRESENTATION ON

9LIVE: BIRTH OF A TV CHANNEL

Strengths Weakness

SYED ALI AKBAR ZAIDI

08E0001
Opportunities Threats
 SWOT ANALYSIS
STRENGTHS

New and Innovative Idea, First time in Germany

Two sources of Revenue ( calling and advertising fee)
Low costs compared to others
Trained hosts and Talented Staff available
Wide target market (betting, gaming, Quizzes)
Repeated Involvement
Established Brand awareness
Alternatives of implementation
 SWOT ANALYSIS
WEAKNESSES

Highly Variable demand

Fickle customers
Unaware of primary market
Financial instability
 Liquidity issues
 SWOT ANALYSIS
Opportunities

Betting and gambling popular in Germany

Innovation in the TV industry
Emerging market new to Germany
Entertainment value
Potential of high revenue due to lower costs and
advertising plus calling fee revenue
 SWOT ANALYSIS
Threats

Declining advertising revenue

Regulation by the Govt.
Venture based on study in UK and France
 Matching Key Factors to Formulate Alternative Strategies

Key Internal Factor Key External Factor Resultant Strategy

Appeal and attract

Betting and Gambling First Betting and Gambling
Population that is attached to
time on German + very popular in =
gambling and betting in
TV(strength) Germany(opportunity)
different places

Charge premium prices for

Potential for high
popular most shows with both
Liquidity issues (weakness) + revenue in interactive TV =
advertising and calling fee as
industry (opportunity)
revenue

Company can switch between

Implementation Decreasing advertising
+ = interactive and conventional
alternatives(strength) revenue(threat)
TV shows as per cash flows

Venture based on Conduct Research and

Unaware of Primary
+ study in UK, = match results for proper
market(weakness)
France(threat) implementation