CONSUMER 

AWARENESS
 INTRODUCTION
&
MEANING OF
CONSUMER AWARENESS
WHO IS CONSUMER?
 CONSUMERISM
 Self
effort on the part of the consumer for safeguarding
themselves is known as “ CONSUMERISM”
 Consumerism refers to
A movement by consumer or by consumer

association
To ensure fair and honest practices

Manufactures, traders, dealers, services providers in

relation to consumer.
CONSUMER RIGHT’S
Right to safety.
Right to information.
Right to choose.
Right to heard.
Right to redressed .
Right to consumer education.
Right to healthy environment .
Right to basic needs.
MINISTRY OF CONSUMER AFFAIRS, 
FOODS AND PUBLIC DISTRIBUTION

RAM VILAS PASWAN
Department of consumer affairs
NATIONAL CONSUMER 
DAY
• In India, 24th December is being
observed as National Consumer Day. On
this day the Consumer Protection Act, 1986
had received the assent of the President.
NEEDS OF CONSUMERISM 
AND CONSUMER MOVEMENT
 Providing consumer education.

 Providing consumer protection.

 Building pressure on government .

 Arranging consumer protection 
programmes.
 Organising public opinion.

 Providing guidance to consumer.

 Fight against marketing system 

 Consumer awarenss  

  
CONSUMER RESPONSIBILITIES
 Responsibility of self help.
 Proof of transactions.

 Proper claim.

 Proper use of product/ services.
RESPONSIBILITY OF SELF HELP
 It is always desirable that the consumer should 
not depend on the seller for information and 
choice as far as possible .
PROOF OF TRANSACTIONS.
 The proof of purchase and documents related to 
purchase of durable goods should be invariable 
obtained and preserved.
PROPER CLAIM 
 Consumers are expected to bear in mind that 
while making complaints and claiming 
compensation for loss or injury they should not 
make unreasonably large claims
PROPER USE OF PRODUCTS/ 
SERVICES
 Some consumers, especially during the guarantee 
period,
 make rough use of the product, thinking that it 
will be replaced during the guarantee period.
 This is not fair on their part. They should always 
use the products properly. 
POINTS FOR
CONSUMER
ATTENTION
PURCHASING  UNDER PUBLIC 
DISTRIBUTION SYSTEM
PURCHASE OF CLOTHS
 Hall 
mark
PURCHASE OF GOLD
 PURCHASE OF FOOD PRODUCT
 CONSUMER 
ASSOCIATION
o  THE NATIONAL CO- OPERATIVE CONSUMER FEDERATION OF
INDIA LIMITED (NCCF)
o CONSUMER GUIDANCE SOCIETY OF INDIA (CGSI)
o BUREAU OF INDIAN STANDARD (BIS)
o MUMBAI GRAHAK PANCHAYAT