Export procedure-3

Pre-shipment Stage
Labelling,Packaging,Packing &Marking

• Labelling : It is the process of fixing labels on

the export product.Its main purpose is to inform
the customers essentials details in respect of the
product as regards to its quantity, quality. How to
use it and maintain it.
• Many a time foreign buyers insist on a particular
type of label to comply with the regulation of their
countries.
• Different countries have different regulation
regarding labelling of the product.
• Most common requirement is the country of
origin,
• In Germany –indicate quality of material e
g 100% cotton.
• Oman- use of adhesive labels is
prohibited, label should be in Arabic &
English.
• Canada –English & French language
 Information on a Label
• Information to satisfy the legal
requirements.
• Instruction for taking care / use of product.
• Dimension- weight,size, thickness etc
• Contents / materials used in the
manufacturing.
• Country of origin,
• Name & Address of manufacturer
• Lot no, Date of Manufacturing/Expiry
 Forms of Label
• Strip of cloths
• Card label
• Adhesive Stickers
• User’s manual

• While designing labels preferences of

consumers with regards to colour , numbers
and shape should be kept in mind.
 Packaging & Packing

• Packaging : it refers to a container in which

the product reaches the end use consumer .
It is the part of the presentation of the
product and stay till the consumer take it
from the retailers.
• Packing: it is the external protective covering
used for safe transportation of the goods to the
importer.
• Plastics box are normally used for
packaging where as the Fibre boards are
used for packing the plastic boards.
• Packaging plays an important role in
marketing of the product . It is the part of
augmented product, which add new feature
to the basic product and and exceeds the
customer expectations from the product.
• Packaging many a times is the decider in
case of identical product, who will be the
winner. It offer more value to the customer.
Functions of Packaging:
• Protection during transportation, storage, display and use.
• Convey a message about product handling to
transporter/buyer
• It allows the sale of product in individual units.
Packaging Design:
• Proper protection to the product
• Environment friendly to use & dispose
• Safe& Convenient to handle during transportation
• Economical tom produce, handle & store
• Attractive in display
Type of Packaging:
• Plastic Packaging – polyethylene &
polypropylene
• Paper Based Packaging – cartons,paper
board cans
• Combination of paper & card board
Packaging
• Miscellaneous : wood,textiles,leaves
Packing
• Technical Packing : for protection of of the
product from moisture,heat, scratches&
mechanical shocks
• Promotional Packing: creating sales appeal
through packing by making use of traditional
patterns/designs of the country by using the
combination of two or more colour
Packing should facilitate
• Product Identification
• Handling , storage & display of goods
• Price marking , tags & barcodes
• Opening of the package
• Disposability of transport & surrounding
materials
 Marking on the Export Cargo

• Marking to facilitate proper

identification,correct handling and delivery
to the consignee. It also help in safe
transportation . Delivery and proper
handling of the cargo at the ports.
Types of Marking:
• Shipping Marks: Information necessary to
deliver the cargo to correct destination
• Information Marks: buyers information,
quantity , dimensions , storage information
• Handling Marks: Instruction regarding
proper handling of the boxes during the
transportation chain from warehousing to
importers destination
• Essential features of Marking
• Legible
• Durable
• Visible
• Communicative.