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Forecasting

Causal Models using


Bayesian Belief Networks
Bayesian Belief Networks

Factor A Factor B

Factor C Factor D

Demand
A B

C D

States
Factor Factor ID
1 2
Rain fall A Good Poor
Soil condition B Good Poor
Growth Condition C Good Poor
Subsidy D High Low
Demand E High Low
A B Expert Opinion / Historical
Data / Forecast
Marginal probabilities
P (A1) 0.6
C D P (A2) 0.4
P (B1) 0.5
P (B2) 0.5
P (D1) 0.3
P (D2) 0.7
E

Expert Opinion / Historical Data

A B P(C=1) P(C=2)
1 1 0.8 0.2
1 2 0.5 0.5
2 1 0.5 0.5
2 2 0.2 0.8
A B
Marginal probabilities
P (A1) 0.6
C D P (A2) 0.4
P (B1) 0.5
P (B2) 0.5
P (D1) 0.3
P (D2) 0.7
E

Conditional probabilities i=1 i=2


P [Ci | (A1 & B1)] 0.8 0.2
P [Ci | (A1 & B2)] 0.5 0.5
P [Ci | (A2 & B1)] 0.5 0.5
P [Ci | (A2 & B2)] 0.2 0.8
P [Ei | (C1 & D1)] 1.0 0.0
P [Ei | (C1 & D2)] 0.4 0.6
P [Ei | (C2 & D1)] 0.5 0.6
P [Ei | (C2 & D2)] 0.0 1.0
P (C1) = P [C1 | (A1 & B1)] P (A1 & B1) +
P [C1 | (A1 & B2)] P (A1 & B2) +
P [C1 | (A2 & B1)] P (A2 & B1) +
P [C1 | (A2 & B2)] P (A2 & B2)
= 0.53

P (C2) = P [C2 | (A1 & B1)] P (A1 & B1) +


P [C2 | (A1 & B2)] P (A1 & B2) +
P [C2 | (A2 & B1)] P (A2 & B1) +
P [C2 | (A2 & B2)] P (A2 & B2)
= 0.47
P (Good demand) = P [E1 | (C1 & D1)] P (C1 & D1) +
P [E1 | (C1 & D2)] P (C1 & D2) +
P [E1 | (C2 & D1)] P (C2 & D1) +
P [E1 | (C2 & D2)] P (C2 & D2)
= 0.378

P (Poor demand) = P [E2 | (C1 & D1)] P (C1 & D1) +


P [E2 | (C1 & D2)] P (C1 & D2) +
P [E2 | (C2 & D1)] P (C2 & D1) +
P [E2 | (C2 & D2)] P (C2 & D2)
= 0.622
Drawbacks

Complexity increases with the number of factors.

Isolating the influence of each factor on demand is a


complex statistical process involving expert
intervention and use of computers.

Forecast accuracy depends on the completeness of the


model.
Even if a model is constructed, at best it tells us what
the demand is likely to be in a given set of
circumstances but there is no certainty that those set of
circumstances will prevail at the time considered for the
forecast as they in turn have to be forecast.

While the underlying principle of using causative factors


to predict demand is logical, its application is not only
complex but requires elaborate data for the past which is
rarely available.
Time Series Based Forecasting Methods

 Simple Moving Average


 Weighted Moving Average
 Exponential Smoothing
 Exponential Smoothing with Trend
Criteria for Selecting
a Forecasting Method

 Cost
 Accuracy
 Data available
 Time span
 Nature of products and services
 Impulse response and noise dampening
Computer Software for Forecasting
Examples of computer software with forecasting
capabilities

 Forecast Pro
 Autobox Primarily for
forecasting
 SmartForecasts for Windows
 SAS
 SPSS Have
 SAP Forecasting
 POM Software Libary modules

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