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MARK ET
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AC R O S S
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MAR K E T O PPO R TU
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LINK
TREND F O L L O W I N G I SA COMPLEX &
INDIREC T PR OCESS
ARD MARASIMPLIFIES THIS PR OCESS & ES
TA B L I S H E S A DIREC T LINK

STORY
HIGH END BUYING IS CHARAC TERIZED BY
STORY TELLING BUYERS DON ’ TBUY CLO
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SOCIAL
SHARING AMPLIFIES THE E F F E C TO F BUYING
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REVEN Ard Mara collects up
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BUSINE
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MINING , INCENTIVE STRUC TURES DRIVE
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M A R K E TA P P R O A
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THUNDER CLAP PL LA UNCH ARD M AR A ON A IRIS ADVER TISING

AT F O R M T O W O R L D W I D E P L AT F O R M IN A G E N C YW I L L C R E
A C T I VAT E F O L L O W E R S FA S H I O N , T E C H N O L O G Y, H E A LT H AT E A C O M M U N I C
PRE- AND BUSINESS MAGAZINE AT I O N S
A C T I VAT I O N / E V E N T W I L L B E PLAN TO ACQUIRE
LAUNCH SHOWCASE CUSTOM MANNEQUINS USERS ON AN
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BODY T YPE
KEY NUM
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LSNBC

T O D AY S H O W

S AT U R D AY N I G H T L

I V E L AT E N I G H T
 Premium Unique Average
Brand Retail Price
Instyle yes no $5.99
COMPETITION Vanity Fair
Esquire
yes
yes
no
no
$8.99
$6.99
ARD MARA yes yes $0. 00
Vogue yes no $7.99
Details yes no $5.99
Gro
Month Yea r 1 Yea r 2 Yea r 3 Yea r 4 Yea r 5
Total Sa l es $ 2 423 424 020 $ 2 731 208 319 $ 3 014 967 816 $ 3 273 603 243 $ 3 506 162 033
Revenue Photos - Ful l $ 2 321 690 768 $ 2 616 554 548 $ 2 888 402 066 $ 3 136 180 200 $ 3 358 976 373
Cost of Sales Photos - Full $ 1 262 999 778 $ 1 423 405 674 $ 1 571 290 724 $ 1 706 082 029 $ 1 827 283 147
Cost of Sales Photos - Full Returns $ 696 507 230 $ 784 966 364 $ 866 520 620 $ 940 854 060 $ 1 007 692 912
Gros s Profi t Photos - Ful l $ 362 183 760 $ 408 182 509 $ 450 590 722 $ 489 244 111 $ 524 000 314
Revenue Photos - Di s count $ 101 733 252 $ 114 653 771 $ 126 565 750 $ 137 423 043 $ 147 185 660
Cost of Sales Photos - Discount $ 29 457 063 $ 33 198 225 $ 36 647 362 $ 39 791 113 $ 42 617 898
Gros s Profi t Photos - Di s count $ 46 390 363 $ 83 499 108 $ 85 184 483 $ 86 903 877 $ 88 657 976
Stil l s $ 72 702 721 $ 130 859 341 $ 133 500 652 $ 136 195 277 $ 138 944 291
Gros s Profi t Fema l e Ma rket $ 481 276 843 $ 866 261 536 $ 883 746 467 $ 901 584 320 $ 919 782 219
SG&A $ 1 008 409 $ 1 673 655 $ 1 673 655 $ 1 673 655 $ 1 673 655
Total Pa yrol l $ 947 200 $ 1 628 400 $ 1 628 400 $ 1 628 400 $ 1 628 400
Total Recurri ng Expens es $ 44 809 $ 45 255 $ 45 255 $ 45 255 $ 45 255
Total Non-Recurri ng Expens es $ 16 400 $ - $ - $ - $ -

FINANCIALS
EBITDA
Profi t/Los s

Month
$
$
480 268 434
480 268 434

Yea r 1
$
$
864 587 881
864 587 881

Yea r 2
$
$
882 072 812
882 072 812

Yea r 3
$
$
899 910 665
899 910 665

Yea r 4
$
$
918 108 564
918 108 564

Yea r 5
Total Sa l es 100% 100% 100% 100% 100%
Revenue Photos - Ful l 96% 96% 96% 96% 96%
Cost of Sales Photos - Full 52% 52% 52% 52% 52%
Cost of Sales Photos - Full Returns 29% 29% 29% 29% 29%
Gros s Profi t Photos - Ful l 15% 15% 15% 15% 15%
Revenue Photos - Di s count 4% 4% 4% 4% 4%
Cost of Sales Photos - Discount 1% 1% 1% 1% 1%
Gros s Profi t Photos - Di s count 2% 3% 3% 3% 3%
Stil l s 3% 5% 4% 4% 4%
Gros s Profi t Fema l e Ma rket 20% 32% 29% 28% 26%
SG&A 0% 0% 0% 0% 0%
Total Pa yrol l 0% 0% 0% 0% 0%
Total Recurri ng Expens es 0% 0% 0% 0% 0%
Total Non-Recurri ng Expens es 0% 0% 0% 0% 0%
EBITDA 20% 32% 29% 27% 26%
Profi t/Los s 20% 32% 29% 27% 26%
T H A N KY O
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